Fenty's latest product drop — much like everything else Rihanna creates — gained the attention of fans all over the world. Early last month, the mogul posted a teaser of the Mattemoiselle Plush Matte Lipsticks in the form of a selfie, matching fur coat and all. Almost instantly, it had everyone on the planet coveting periwinkle blue lipstick before it was even available.
Indie brands and big name makeup lines ranging from Lime Crime to Anastasia Beverly Hills have been rolling out unnatural, bold lipsticks for what feels like forever. But Fenty's version is truly different for a few reasons. First of all, the colors are incredibly pigmented and show up on a variety of skin tones, unlike many other brands. Shades range from the aforementioned periwinkle to a camo green, tangerine, navy, deep burgundy and an electric pink. Second of all, you can actually wear these in the dead of winter when the typical bold, matte blue or green toned lipstick will completely dry out your lips.
The product name itself is a dead giveaway. These lipsticks indeed have a plush texture that delivers a creamy formula that lasts. There is some slight color transfer and movement, when drinking a coffee for example, but much of that can be combated with a lip liner. At $18 a pop, they retail for slightly less than lipsticks from similar brands in the same luxury category too.
Below, I tested out three of the most extreme shades from the range in real life.