The idea of the "Art of Travel" has always been in line with Louis Vuitton, which made its way into every corner of the fashion industry from strong beginnings in luxury luggage. Thus, it's no surprise that the French house's latest fragrance has the power to ignite the wanderlust of everyone who encounters it. Cœur Battant magnifies the grandiosity of nature and joins nine other perfumes in the collection: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève. After a trio of fragrances (Sun Song, Cactus Garden, and Afternoon Swim) that truly captured the essence of summer, Vuitton seems ready to take its dreamy scents into the next season, helping the world to get excited for chic adventures sure to happen after Labor Day. And the promotional image looks just like Instagram, so if you were skeptical you can be sure this fragrance is foreshadowing aesthetics ahead.
The idea for the new fragrance came to Jacques Cavallier's mind when he was working in his creative atelier in the historic French perfume town of Grasse, just a stone’s throw from fields of flowers. His interpretation of his surroundings translated to notes of crisp pear and rich jasmine, sparking freshness and sensuality. The new perfume, much like the rest of the collection, shines within a sophisticated and minimalistic glass bottle engraved with the LV logo. Catch us spritzing it and dreaming of a trip to the Côte d'Azur as fall sets in.
The Louis Vuitton Cœur Battant will be available from September 5th onwards in all Louis Vuitton boutiques, from SGD340.