At the intersection of art and fashion, shoe label Gray Matters aims to make women's footwear less traditional by incorporating the least expected material – marble. Using ancient Carrara marble sourced from Italy, the brand’s designs reimagine typical women's footwear – standard heels are replaced with lightweight marble cubes and geometric blocks, while classic silhouettes are innovated through leathers and suedes in eye-catching colors. By collaborating with painters, sculptors, and artists, including Pari Ehsan and Fernando Mastrangelo, Gray Matters’s Spring 2018 collection transcends expectation.
Launched in 2016 by designer Silvia Avanzi, Gray Matters is influenced by Silvia’s native Italy and her adoptive city of New York, both rich in art and history. She cites the architecture of the new Whitney Museum designed by Renzo Piano, the Noguchi Museum’s Fernando Gonzalez exhibition, and the strong design culture in Milan, as sources of great inspiration. Made by three generations of expert shoemakers in Venice, the brand uses geometry, organic shapes, and unique textures to reinterpret the mid-height heel.