Bella Hadid Bares Her Wild Side in Burberry's Latest Campaign

Burberry captures the spirit of animals in its latest campaign for the iconic Pocket Bag designed by Riccardo Tisci.
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Image Courtesy of Burberry / Inez and Vinoodh

Of course, Riccardo Tisci couldn't leave out one of his favorite muses, Bella Hadid, in such an iconic release. Burberry launches their first-ever bag campaign for the new Pocket Bag designed by Burberry's Chief Creative Officer Riccardo Tisci today. The campaign, featuring Bella Hadid and a panther, is Hadid's second for Burberry, was lensed by Inez & Vinoodh.  “Animals have always been a creative obsession and signature of mine, and it was so amazing to see Bella Hadid bring this to life as the panther," says Tisci. "She has this fierce power and raw femininity that perfectly embodies the animal spirit.”

The campaign for the structured was inspired by the Burberry Animal Kingdom, a house code that was originally established by founder Thomas Burberry. Since joining Burberry in 2018, Tisci has employed animal prints and motifs in each season like the watercolor zebra print in last spring's collection. Obviously we're not the only ones obsessed with animal prints lately

The Pocket bag was first introduced as part of Burberry's Autumn/Winter 2019 collection. Crafted in Italy, Tisci reinterprets the classic Pocket Bag by adding a front pocket and leather taping. Its mixture of embossed leather and canvas hints to the brand's equestrian heritage while also providing a modern touch to the iconic bag. The top handle bag features a detachable/adjustable shoulder strap along with contrast topstitching and hand-painted edges finish. From mini to extra large, the Pocket Bag comes in as many sizes and colors as you so happily desired. Shop this  bag starting today in select stores and online. 


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