Fashion

These are the Fashion and Beauty Brands Supporting the Black Lives Matter Movement

Fashion and beauty brands are announcing their intiatives to support the Black community in the wake of the police brutality protests.
Reading time 15 minutes
Photographed by Darnell Thompson

This past weekend we saw an uproar in response to the senseless deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery at the hands of the police. These cases are sadly the most recent in an over 400-year history of injustice against African Americans. Across the world, we are seeing people collectively come together to say “enough is enough” and protest the unjust and systemic racism in the United States. 

It is not only up to the Black community to educate a country, nor is it just up to individuals to fight the fight. Consumers are demanding that businesses, especially those who have profited off of black culture for decades, speak up and take action. Both major companies and emerging brands are beginning to take to their social platforms to demonstrate solidarity with those on the frontlines. Marc Jacobs, for one, showed support to protestors by posting a photo of the brand's Los Angeles boutique, which was defaced after a riot. He wrote: “A life cannot be replaced. Black Lives Matter.”

 Beyond casting black models for campaigns and runways, the fashion industry still has a long way to go. In this moment, the industry has the opportunity to not only show Black culture, but to educate, to hire, and to get further involved. We will all stand taller when we all stand together. Below are those brands who are taking a stance against injustice by speaking up and donating to essential organizations supporting the Black Lives Matter movement. Now it is up to shoppers to chose what brands are worthy of their hard-earned dollars.

 

We will continue to update this article as information is made available.

AGMES

Jewelry brand Agmes is partnering with the NAACP Legal Defense and Educational Fund all throughout June. The brand has chosen their five best-selling styles and are committed to donating 100% of net proceeds from those sales for the month. Shop the collection here.

 

Fleur du Mal

Fleur du Mal is donating 10% of sales to Know Your Rights Camp and to the Legal Defense Initiative.

Lou Dallas

The brand will be donating fifty percent of sales from the End Militarism tee will go to Black Lives Matter.

Fear of God

Fear of God has teamed up with eight streetwear labels (including Off-White, Pyer Moss, and More) for an unprecedented super collaboration for a charitable T-shirt dedicated to George Floyd and his daughter, Gianna. The complete proceeds of the shirt will be donated to the Gianna Floyd Fund.

Prabal Gurung

The brand will be donating 100 percent of net proceeds from the limited edition re-release of its signature Stronger in Colour hoodies and t-shirts to The Bail Project.

Gap Inc. (Athleta, Banana Republic, and Gap)

The collective brands of Gap Inc. have made a $250,000 donation to NAACP and EmbraceRace, supporting to raise a brave new generation by talking to youth about racism.

Diamond Supply Co.

Diamond Supply Co. is re-releasing its Unity tee, which was originally released as an anti-racism statement in 2017. The $32 tee, available in three colorways, drops this Saturday with all proceeds going to Black Lives Matter.

Kosas

Kosas will be pledging $20k to organizations that are actively fighting to make real change including Black Lives Matters, Black Lives Matters LA, and Color of Change.

Levi's

Levi’s is donating $100,000 to their longstanding partner, the ACLU. Along with the donation, they are making a grant of $100,000 to Live Free USA, a faith-based organization on the front lines of social justice issues.

Dior

Dior will be matching all employee contributions to Black Lives Matter, NAACP, and Dream Defenders in order to do their part in standing in solidarity with injustice in the Black community.

Shrimps

The British fashion brand will be making donations to Belly Mujinga’s memorial fund, local bail funds in the US, and to Color of Change, who campaign for racial justice throughout America. 

Burberry

Racism is not just an American problem, and British brand Burberry announced that it would be donating an undisclosed sum to Black Lives Matter.

Staud

5-year-old cult-favorite accessories label Staud announced that it has made a $10,000 donation to Color of Change. The designers have also said that 10% of sales for this month will also be donated to the non-profit.

H&M

The Swedish giant H&M Group (which also owns & Other Stories and Cos) promised to donate $500,000 across the NAACP, the ACLU and Color of Change.

Asai

Fashion designer Asai will be producing the viral and iconic Rihanna dress exclusively, and donating 100% of proceeds to Black Lives Matter. Rihanna and the designer are the only ones who currently have it.

Rent the Runway

The brand will be donating $100,000 donation to the NAACP, Black Visions Collective, and other charitable causes combating racial injustice. Rent The Runway has also promised to allocate $1 million to support Black designers through wholesale, manufacturing, design, data, mentorship, and financial support.

Beyond Yoga

The California-based, female-founded, inclusive athleisure brand has announced they are donating $25,000 to the ACLU as well as focus their social media for the unforeseen future to support the black community and share resources. 

Olivia Von Halle

The UK-based luxury loungewear brand will be donating an undisclosed amount to the Know Your Rights Camp to support protestors that may need legal resources. 

On Running Shoes

The Swiss sports shoe company has decided to stand in solidarity against the injustices that hold Black people back by making a donation to Color of Change.

AGOLDE

The premium denim label will be donating 100% of proceeds from their e-commerce sales of face mask to Black Lives Matter and Color of Change.

GANNI

The Copenhagen brand announced that they will be donating $100,000 to various organizations against police brutality including; the ACLU, NAACP, and Black Lives Matter.

Calvin Klein

Calvin Klein will be making a donation to causes that support the fight against racial and social injustice, including NAACP Legal Defense & Education Fund and the ACLU.

Savage x Fenty

Savage X Fenty plans to donate to The Bail Project, an organization that provides free bail for those who cannot afford to pay it, and Black Lives Matter movement. The initiative is in partnership with founder Rihanna’s charity, the Clara Lionel Foundation.

Stella McCartney

Stella McCartney, who is known for her activism in environmental issues, will be donating to the NAACP Legal Defense and Education Fund to support racial justice in Minnesota, New York, and across America.

Altuzarra

The women’s ready-to-wear brand inspired by the designer’s multicultural background is donating an undisclosed amount to Black Visions Collective, the NAACP's Legal Defense and Education Fund, the American Civil Liberties Union (ACLU) and the George Floyd Memorial Fund.

Hollister

Through the Hollister Confidence Project, the Hollister company will be granting funds to voices, movements, and people working to make the world a better and more inclusive place.

MARY YOUNG

Sustainable Canadian lingerie brand, MARY YOUNG, will be donating 100% of its proceeds from sales from June 2nd- June 5th to Black Lives Matter Canada and the Black Visions Collective. 

ENVT

ENVT will be donating 50% of proceeds from all sales on enavantactive.com, in an effort to support the Minnesota Freedom Fund. 

Peter Do

For the month of June, Peter Do will be donating 100% net profits from e-commerce sales to black funded organizations and frontline charities.

Eileen Fisher

To help ensure human rights and the fair treatment of all people, the Eileen Fisher Foundation is making a donation of $25,000 each to the Loveland Foundation, a therapy fund for Black women and girls, and the NAACP Legal Defense Fund, a legal organization fighting for racial justice.

Warby Parker

Warby Parker pledged to donate a total of $1 Millon in funds to fight systematic racism and support Black Lives Matter.

Susan Alexandra

The brand is calling on its beloved following to send in organizations that desperately need donations to combat social injustice. 

TOMS

The brand is donating $100,000 to organizations that are working to combat racial injustice, starting with Black Lives Matter. They’ve are also highlighted longstanding TOMS partners who are doing work in support of the movement.

Dauphinette

The brand released a new pair of Orchard earrings and will be donating 20% of all proceeds directly to Minnesota bailout funds. 

Fur

Standing by inclusivity on every level, Fur will be donating to the NAACP Legal Defense Fund and Brooklyn Bail Fund to help bail out those arrested during the protest

Glow Recipe

The clean and cruelty-free beauty brand is supporting the Black Visions Collective, a Black, Trans, and Queer led organization dedicated to Black liberation with a $10,000 donation.

Maybelline

American cosmetics company Maybelline has pledged to donate a currently undisclosed sum to the NAACP.

Glossier

Glossier donated $500,000 across Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P Johnson Institute, and We The Protestors to combat racial injustice. In an effort to make an import within the beauty community the brand is allocating an additional $500,000 in the form of grants to black-owned beauty businesses starting in June.

Soko Glam

Soko Glam has collectively as a company donated to the Black Lives Matter organization in order to stand solidary against police brutality.

Covergirl

Covergirl will donate directly to the NAACP’s Legal Defense and Education Fund as well as Black Lives Matter.

TonyMoly

TonyMoly will be donating 10% of sales from June bundle to Black Lives Matter.

Deciem

In order to amplify their solidarity with the Black community, Deciem is donating 100,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.

ULTA

ULTA will be donating to the Equal Justice Initiative to help support their efforts to challenge racial injustice.

Morphe Brushes

Morphe Brushes is starting with a donation to Black Lives Matter, encouraging positive change with their platform and voice.

Marc Jacobs

As a brand, Marc Jacobs Beauty is standing in solidarity against racism and taking action by donating to the Black Lives Matters movement.

Touchland

Touchland is donating 100% profits from this weekend to ACLU Nationwide.

Boy Smells

Standing up against inequality and injustice, candle brand Boy Smells, will be donating $10,000 to NAACP, Black Lives Matter, and Black Visions Collective

Freck Beauty

The beauty brand has decided to donate 100% of their profits from 5/31 - 6/3; 70% to Black Lives Matter, and 30% to Los Angeles Bail Efforts⠀⠀

Herbivore Botanicals

Has raised a total of $46,000 (100% of profits from the weekend of May 30th – May 31st) that will directly be donated to Black Lives Matter, ACLU. 

Moon Juice

Moon Juice has donated and is continuing efforts to the Minnesota Freedom Fund as well as the NAACP. Moon Juice pledges to support political, educational, social and economic equality and has encouraged their Instagram following to do the same.

NATIVE

To assist in uplifting the black community, NATIVE is donating across Black Lives Matter and the NAACP to aid in their work against racial injustice through non-violent direct action. NATIVE has pledged to continue their partnership with Larkin Street Youth Services, a San Francisco based nonprofit that helps foster youth build their lives during a time where 80% of all youth experiencing homelessness in San Francisco are people of color.

Alder New York

Alder New York donated to Fair Fight Action, NAACP, and Communities United Against Police Brutality. In addition to this, 10% of sales on their new Cooling Mineral Hydro Mist will be donated to those organizations for the month of June.

Bathing Culture

The brand donated and will continue to donate to Unicorn Riot, Black Visions Collective, George Floyd Memorial Fund and the Bay Area Black Owned Businesses Relief Fund⠀⠀

Biossance

To support those in the fight, Biossance is pledging $100,000 to the ACLU, Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Josie Maran

Clean beauty front-runner, Josie Maran Cosmetics announced a has donated $50,000 to The Loveland Foundation as well as committing to Aurora James' #15PercentPledge by having a minimum of 15% of all future talent they feature to be from the Black community.

INKED by Dani

Designer, Dani has pledged, “This is our promise. Our promise to be better, do better and continue to stand for equality. We stand together”. 100% of proceeds will go to Black Lives Matter, NAACP Legal Defense Fund, and Black Visions Collective.

La Ligne

 La Ligne is currently donating an ongoing 25% of all sales to the NAACP.

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