The inexhaustible world of flora once again breathes a modern wind into fine jewelry. Inspired by the cactus, Cartier seems to materialize the complex facets of femininity — able to resist in inhospitable environments, these fascinating plants, which are admired exclusively by a glance, wait for the night to cover themselves with flowers. Succeed in the beautiful thorny is to find its wild state, a bit rebellious, without compromising its natural elegance. It is this duality that is given to see by the muse Mariacarla Boscono, a Roman beauty with a fierce feline look, in the campaign for Cactus de Cartier. The model portrays a woman with sophistication shifted in a Dada context that breaks the usual codes of luxury film. A (nice) additional way to position the Cactus line as an ultra-chic underdog.