Cartier Celebrates the Audacious with Cactus de Cartier
Fashion

Cartier Celebrates the Audacious with Cactus de Cartier

The House, famous for its iconic Tank or timeless Panthère lines, spices up its image with the Cactus collection. Operating between luxury and unconventionality, the line displays an assortment of fascinating pieces ranging from the mobile ring to the evening bag.
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The inexhaustible world of flora once again breathes a modern wind into fine jewelry. Inspired by the cactus, Cartier seems to materialize the complex facets of femininity — able to resist in inhospitable environments, these fascinating plants, which are admired exclusively by a glance, wait for the night to cover themselves with flowers. Succeed in the beautiful thorny is to find its wild state, a bit rebellious, without compromising its natural elegance. It is this duality that is given to see by the muse Mariacarla Boscono, a Roman beauty with a fierce feline look, in the campaign for Cactus de Cartier. The model portrays a woman with sophistication shifted in a Dada context that breaks the usual codes of luxury film. A (nice) additional way to position the Cactus line as an ultra-chic underdog.

Discover Cartier Cactus - The OFFICIAL

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