Fashion

Exploring Dior's New Instagram Filter

Featuring avant-garde lighting effects favored by contemporary dance pioneer Loïe Fuller, the innovation is sure to upgrade any selfie.
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The world lost it when Kylie Jenner launched an Instagram face filter to test her Kylie Cosmetics lip shades last August, and now it's set to lose it again—this time thanks to French fashion house Dior. The luxury label has just developed its very own filter in collaboration Instagram and creative content studio The Mill. As an augmented reality experience, it allows users to virtually try on the latest accessories from Maria Grazia Chirui's Spring 2019 collection, namely the square, oversized ‘DiorSoLight’ sunglasses in nude or black, and double headbands marked ‘ChristianDior J’Adior.’ 

Once selected, abstract, artisanal tie-dye florals from Dior’s dance-inspired Spring 2019 collection by Maria Grazia Chiuri return for encore performances based on the avant-garde lighting effects favored by contemporary dance pioneer Loïe Fuller. These accessories also show up as motifs in an animated kaleidoscope background, in a palette of soft and natural muted hues, perfect for personalizing, playing and sharing. So don't waste any more time. Whip out your phone—the Dior Kaleidoscope filter is now available on Instagram. Who wants to test the filter, simply can here click.

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