Dior's newest boutique at 127 Champs-Elysées does not fail to impress. Spread over a massive three floors, the space showcases its latest collections, coupling the inventory with various in-store experiences. A handmade sheet with the facade of the original 30 Avenue Montaigne boutique serves as a particularly bold nod, as it fronts the new boutique along the famous shopping street.
In this exceptional shop on the Champs-Elysées, one tribute to the French couturier is the artistic display of Dior's 'Colifichets' covered in Toile de Jouy by decorator Victor Grandpierre - on the advice of artist Christian Bérard. The Cannage motif, another emblematic characteristic of the brand, was reinterpreted through Versailles parquet on polished concrete.
The collections on the Champs-Elysées include women's and men's ready-to-wear clothing and accessories, jewelry, and fragrance, with the boutique's interior highlighting the elegance of French hospitality. Symbols of Christian Dior's artistic passions are visible through the artwork, such as the Lady Dior Bags that enter a reinterpretation as sculptures, interacting with a palette of soft colors and gold accents. The furniture in the boutique was designed by Paolo Castelli, Osanna Visconti di Modrone, Philippe Malouin, Dimore Studio and Ramy Fischler, as well as original pieces from the Negropontes and Nilufar galleries.
Finally, to celebrate the opening on the Champs-Elysees, the store is offering a range of personalization services including embroidery, screen printing, hot stamping, and digital stamping, all of which can be complete almost immediately upon purchase in the workshops of the boutique.