Dior Unveils its New It Bag: The Bobby

The new it bag is a perfect combination of the vision of modernity Maria Grazia Chirui brings with the timeless elegance of the House of Dior.
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Since the arrival of Maria Grazia Chiuri as the new head of Dior in 2016, each new collection has been synonymous with the grand launch of Dior’s newest It Bag. The success of the Dior It Bags has flooded Instagram feeds with shots of influencers donning the Saddle bag in 2018, or the 30 Montaigne in 2019. 2020 is no exception as the house unveils the Bobby, named after Monsieur Dior's dogThe Bobby is an image of artistic sophistication that brings elegance to any and every outfit. It is available in white and camel as well as the Iconic Dior Oblique canvas in three different sizes, and what better way to showcase it than on the arm of the most effortlessly stylish Instagram it girls? Take a scroll to see what will soon be pouring into your Instagram feed on a daily basis, as the #DiorBobby proves to be the next must-have piece for every fashion enthusiast. 

This latest addition to Dior’s leather goods under Maria Grazia Chirui is the image of the brand’s dedication to craftsmanship with the box calfskin bag with its half-moon curves being an emblem of modernity. To discover the secrets of its creation, you have to go to Florence, Italy, to the Maison's workshops where the craftsmen and artisans expertly craft the Bobby.

Savoir-faire behind the 'Dior Bobby' Bag

Shaped by precise and demanding craftsmanship, the Box calf leather, selected for its high-quality, are skillfully cut into pieces which when assembled form the half-moon curves of this new wardrobe essential. The emblematic signature, Dior's flagship address, "30 Montaigne" is embossed in a tone-on-tone relief by hand, while the clasp is topped with the initials "CD" for Monsieur Dior, himself. 



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