She is the cover star of L'Officiel Italia, model, social activist, virtual influencer and new muse for the community of Furla. She is none other than Noonoouri, the digital icon that changed the fashion industry of the twentieth century. Furla, the Italian accessories brand known for their handbags and leather goods, continues to experiment with innovative strategies in digital marketing. After past collaborations with TikToker and Youtuber Elisa Maino, the brand renewed its collaboration with the #FurlaDance movement to encourage online presence. The hashtag has taken the platform by storm as TikTokers' recreate Maino’s dance routine for the brand.
Joerg Zuber, influencer, creator and virtual model has created the character with animation and 3D modeling. Zuber outlined aspects of the character in L'Officiel Italia stating, "I didn't want to create a simple, well-dressed avatar. Noonoouri has a voice and an opinion. She is always respectful, and she is never pushy. She wants to take this opportunity to make people think.” Today the virtual muse returns as a spokesperson for the Furla Metropolis collection, a perfect digital diva to tell the contemporary vision of Furla.
The Furla Metropolis collection
Noonoouri wears the Furla Metropolis collection, a version of the famous Furla Timeless bag that returns with a new look. As a symbol of Italian craftsmanship, the desirable accessory is made entirely of leather, available in two different styles: a crossbody and a top handle, in addition to the historic rectangular shoulder strap. The new design and re-editioned silhouette make for a different dynamic and captivating result. The bag is perfect for every moment of your day, a colorful accessory that accompanies the look of the woman who wears it.
The main theme of this new collection is color; curated to perfection to express the brand's core style. Colors of the Metropolis Collection range from neutral tones, classic black and white, to more contemporary, saturated tones such as electric blue, fiery red or the shades of cadmium yellow and orange. The bag is finished with a padlock closure and metal strap maintaining chromatic detailing.