Holiday Wishlist: Luca Gnecchi Ruscone of L.G.R

The eyewear brand founder and creative director has an obvious eye for gentlemanly style.
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Luca Gnecchi Ruscone is the founder and Creative Director of L.G.R, an international eyewear brand, with an Italian refinement, making its way into luxury retailers like Barneys, Mr. Porter, and colette. In an industry of ample competitors, Ruscone has found his niche and favor amongst A-List celebrities: Kate Hudson, Gigi Hadid, and Kirsten Dunst among them. 


Despite the brand’s jet-setting aesthetic, it recently laid roots in Milan, Italy, the country Ruscone calls home. Who better than the well-traveled entrepreneur, who calls Tuscany home, to tell us what he’s wishing for this holiday season? Who better to let us in on what’s cool and desirable? 


Here, he lists his five must-haves, and you better believe there’s a pair of L.G.R shades. 

The Shoes

"Handmade in Spain, these shoes are really similar to handmade Italian shoes, but better in terms of price and performance. Excellent product, lighter than the English ones."


Purchase the Black Derby Shoes from Carmina here.

The Watch

" A vintage icon with a timeless design and is a quality investment."


Purchase the Royal Oak Watch from Audemars Piguet here. 

The Wine

"To toast during Christmas, Metodo Classico Brut, for every day meal Sant'Ambrogio"


Purchase a Marchese Malaspina wine here. 

The Scent

"This Melograno fragrance reminds me of my grandfather and his reassuring hugs."


Purchase Santa Maria Novella's Acqua Di Colonia Melograno scent here. 

The Shades

"The timeless aesthetic combined with a captivating shape makes this frame the perfect choice to give a bold twist to the holiday season." 


Purchase the Zeraf frame from L.G.R here. 


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