Rob Kardashian is back with a full range of updated streetwear designs for his new brand Halfway Dead. The Kardashian brother has been planning his unisex skate brand for over three years and finally brought it to life in partnership with Diamond Supply Co. founder Nick Tershay just over a month ago. Halfway Dead is still in the early stages of its development, and this latest drop is paramount in determining its success. When launching the brand, Tershay told Women’s Wear Daily that fans can expect pop-up stores in the near future for an in-person experience of the brand.
The Kardashian sisters have shared photos bearing the designs as a display of support for their brother’s next business endeavor, and proud momager Kris Jenner posted about the latest collection on her Instagram to announce the release. Many of the items from the first collection sold out within hours of the launch as America’s most-followed family gave the range their stamp of approval, and this second release is set to have similar success.
Rob’s new release features vibrant renditions of t-shirts, button-downs, long-sleeves, jackets, and hats, all of which culminate into a cohesive, contemporary collection. T-shirts in neutral tones stare back at you with a set of sickening eyes across the chest, while long-sleeves sport neon green and black with loud branding and graphic skulls as the centerpiece. The brand name is scribbled over a provocative message in brightly-colored ink on the button-down shirts, and a new denim jacket with red plaid panels complements the new line nicely. This drop blatantly speaks to the ideology behind the brand’s name and emphasizes an unapologetically authentic life.