Today, Burberry debuted its first ad campaign by Riccardo Tisci, the chief creative officer for the fashion house. For this project, Tisci selected a diverse team of photographers and models from different generations—from the most experienced to those just starting their journey.
"The thing that excites me the most about Burberry is how inclusive it is—it appeals to everyone no matter their age, their social standing, their race, their gender," said Tisci in a statement announcing the spring/summer 2019 campaign. "So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people—from the millennials to the mature, to the British and to the international."
The team of photographers consisted of Nick Knight, Dank Steiner, Hugo Comte, Colin Dodgson, Peter Langer, and Letty Schmiterlow, all taking part in their first Burberry campaign.
"I pulled together six photographers, all with a very different energy, experience and point of view of the world—including British masters of photography and the next generation who have something new to say—to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes."
The result was a unique collection of photos, each with their own character, which perfectly reflects the vision of Tisci—the exceptional differences and the unexpected similarities that unite us. All of this represents the classic look and youthful energy of Burberry quite well.
The promotional campaign features international models Stella Tennant, Fran Summers, Claudia Levander, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sara Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
About Burberry's Spring Collection
Burberry has become the core of UK fashion culture, a country that is often referred to as the melting pot of cultures, where style, traditions, and ideas live and breed; a place where punk and insurgents exist alongside sophistication and royals.
The campaign was designed to honor the founder Thomas Burberry. Perhaps its most coveted piece is the new TB Bag, named after the founder himself, available in various neutral tones in a smooth leather finish.
Tisci's designs are heavily influenced by travel—both to London, where he presented his final collection of studies at Central Saint Martins Academy 20 years ago, as well as other cities he's visited throughout his fashion career. London undoubtedly stole his heart and inspired him to become a designer, becoming an inexhaustible source of ideas for him. Burberry's 2019 spring/summer campaign under Tisci is indeed a testament to the diversity and uniqueness the UK has to offer.
Images courtesy Burberry