The Geneva watchmaker presents “ARRAW”, its first permanent collection designed as a winner, following on from the “RJ Collaboration” and “RJ DNA” lines.
This creation is inspired by the marine universe and targets a large male and female market, whilst accentuating the brand's originality.
by Bertrand Waldbillig
Lovers of RJ watches won't be surprised by the new “ARRAW”. This chronograph with its rounded lines features several elements of the in-house style. First and foremost the four rubber bumpers, moulded horns and the arrow hands that give the watch its name. Traditionally the design of RJ watches is inspired by the four universes: Air, Earth, Space and Water.
“ARRAW” has a marine feel, with its anchor-shaped indices, its screws like boat nuts and a nautilus engraved on the back of the case. Some have also noticed that "ARRAW” follows the general lines of the famous “Titanic-DNA” watch launched in 2007, and the starting point for the concept of the “DNA of famous legends”, which made the brand's name. “ARRAW” is already available in several versions with a case 42 or 45 mm in diameter. This comes in titanium, ceramic and 5N+ red gold, while the dial can be either black or royal blue. There is also a wide range of straps in rubber or alligator skin, since "ARRAW" comes with an easy to change watch strap system. Marco Tedeschi, the CEO of RJ, confirms that this new collection's big ambition is to be the "building block for the brand's future developments". Something to watch out for.
Product Credit: RJ Watches