The 37-year-old might have disappointed some people with his Super Bowl halftime performance, but his outfit game definitely gained him a lot of nods. Very much in line with the theme of his new album Man of the Woods, he wore vegan Stella McCartney and a limited edition Nike Air Jordan (which was sold out under five minutes after his performance). So it doesn’t come to a surprise that the singer decided to get in the merchandise business and is releasing a unique branded product for every song in his album. To top that even more, he has collaborated with notable names like Heron Preston, Levi’s, and Warby Parker. The collection launches tomorrow, February 9, until February 11 at a pop-up shop in New York.
We don't know how we feel about this, but it's getting him the hype alright.
Take a look at the collaborators for every song in Man of the Woods:
- Filthy: Heron Preston
- Midnight Summer Jam: YETI
- Sauce: Best Made Co.
- Man Of The Woods: Best Made Co.
- Higher Higher: Jordan Brand
- Wave: Warby Parker
- Supplies: Best Made Co.
- Morning Light: Pendleton
- Say Something: Moleskin
- Hers: Levi’s x Pendleton
- Flannel: Levi’s
- Montana: Levi’s
- Breeze Off The Pond: Maestro’s Classic
- Livin’ Off The Land: Best Made Co.
- The Hard Stuff: by Leor Yerushalmi
- Young Man: Lucchese