Be Well

Heat Not Burn: Omura is the Cleanest New Way to Get High

Breathe deep, in style.
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There hasn’t been a major earthquake in Los Angeles for over 25 years, and while the legalization of recreational marijuana last January shook things up, no one was hurt in the proceedings. Nonetheless, it’s almost impossible to walk down the street in West Hollywood without seeing the C-word (cannabis). Oil-based vape pens are everywhere, but do they really deliver quality?

This week, the highly anticipated new whole flower vaporizer brand, Omura, launched a game-changing product. The rechargeable metal device comes in 4 colors and is a guaranteed conversation-starter. Their proprietary “heat-not-burn” technology finally brings the whole flower ritual to vaping newness. The device requires Omura’s paper-straw-shaped flower cartridges. Once the biodegradable cartridge is introduced to the device, the heat begins. The dose-controlled inserts last 3-minutes and feel impossibly elegant for getting high. While it sounds high tech as far as the weed market is concerned, it’s surprisingly simple, effective, and is incomparably more sophisticated than crouching near an open window with a lighter and glass bowl.

The whole flower cartridges come in multiple strains like Sativa, Indica, and CBD. Omura promises to deliver cannabis in its cleanest form through heat technology, without the concessions of oil vaping or smoking, and it certainly brings a new heft to the notion of high luxury.


Omura is available in leading dispensaries in California and medical markets in Arizona and Maryland. Buy yours online beginning in June.

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