True to fashion, MAC selected the most effervescent fashionable celebrities for the 25th anniversary of Viva Glam.

Among the many faces in MAC&rsquo;s launch of their iconic <a href="https://www.maccosmetics.com/vivaglam-timeline" target="_blank">Viva Glam</a> beauty campaign is&nbsp;drag superstar <a href="https://www.lofficielusa.com/pop%20culture/drag-queen-aquaria-digital-issue-2019" target="_blank">Aquaria</a> and everybody&rsquo;s go-to party playlist feature, <a href="https://www.lofficielusa.com/men/troye-sivan-is-the-fresh-prince-of-pop" target="_blank">Troye Sivan</a>. &nbsp;Although they have made very different careers for themselves, what both celebrities have in common, other than a love for Viva Glam, is their activism surrounding LGBTQIA+ issues. &nbsp;Considering MAC&rsquo;s longstanding history of raising awareness and finding a cure for HIV/AIDS, the impressive duo is amongst the notable celebrities that have teamed with the legendary beauty brand on their Viva Glam campaign. All the proceeds from the campaign go to the MAC Aids Fund, which has raised over 500 million dollars since the campaign&rsquo;s initial launch 25 years ago.

The other MACtivists involved with Viva Glam are Troye Sivan&rsquo;s boyfriend, model <a href="https://www.lofficielusa.com/art/jacob-bixenman-model-photographer-interview" target="_blank">Jacob Bixenman</a>, rapper Princess Nokia, Instagram sensation and safe sex educator Eileen Kelly, also known by her Instagram pseudonym @killerandasweetthang, and YouTuber extraordinaire Parker Kit Hill. &nbsp;Shot by Bardia Zeinali, the campaign showcases the creative byproduct that multi-talented musicians, artists, models, and creatives can manifest. Although MAC&rsquo;s mission with Viva Glam has always been to raise awareness and support for a worthy cause in concrete ways, it has recently intended to &ldquo;reflect VIVA GLAM&rsquo;s expanded mission to support women, girls, and the LGBTQ community.&rdquo; &nbsp;With this in mind, go forth, and beautify.

Watch the stunning video directed by Bardia Zeinali below.

VIVA GLAM

Aquaria and Troye Sivan Serve Face in MAC's Viva Glam Campaign

L'OFFICIEL USA May 2024 - Natalie Portman Cover

L'OFFICIEL HOMMES USA April 2024 - Jake Gyllenhaal Cover

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

Aquaria and Troye Sivan Serve Face in MAC's Viva Glam Campaign

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