Logomania isn&rsquo;t going anywhere anytime soon, and Hailey Bieber&rsquo;s newest Rhode launch proves just that.&nbsp;

After months of blink-and-you-miss-it teasers, <a href="https://www.lofficielusa.com/beauty/rhode-lip-tint-jelly-bean-salty-tan-lip-balm-strawberry-glaze-hailey-bieber">Rhode</a> is officially releasing its own take on the <a href="https://www.lofficielusa.com/fashion/downside-to-logomania-versace-fendi-gucci-balenciaga-influencer">logomania</a> eye mask craze: the Peptide Eye Prep.
The Peptide Eye Prep comes in two designs: one stamped with Rhode&rsquo;s unmistakable &ldquo;rhode&rdquo; logo, which will also be available at Sephora, and another featuring its signature &ldquo;r,&rdquo; available exclusively on the brand&rsquo;s website. Formulated with caffeine, peptides, sodium PCA, and glycerin, the patches are designed to target dark circles and fine lines. But their most immediate appeal lies in the instant cooling and tightening effect, even without refrigeration.
True to Rhode&rsquo;s ethos of streamlined, accessible beauty, the Peptide Eye Prep is positioned as the ultimate under-eye base for quick depuffing and smoothing ahead of every layer of makeup, from concealer to powder to setting spray. Even better: Rhode encourages wearing them outside, because well, self-care&nbsp;is becoming a language of style. Perhaps unconventional, but if there's one thing we know about Hailey Bieber, she's mastered setting trends. It won't be much of a surprise if logo-embossed eye masks become the newest hot accessory.&nbsp;
Fresh off its blockbuster Sephora debut&mdash;which reportedly generated an estimated $15 million in sales on launch day, per <a href="https://puck.news/rhodes-debut-blew-the-doors-off-sephora/" target="_blank" rel="noopener">Puck</a>&mdash;Rhode is proving that its lineup with buzzy essentials will only continue to expand. 
The Peptide Eye Prep launches at <a href="https://www.rhodeskin.com/products/peptide-eye-prep-rhode-logo">rhodeskin.com</a> on October 9 and at Sephora on October 14.
But how did logomania finally seep into skincare? Ahead, L&rsquo;OFFICIEL traces the rise of logo-driven beauty and rounds up the top logo-embossed eye masks of the moment.

<h2 style="text-align: center;">Logomania in Beauty</h2>

Chanel Le Lift Flash Eye Patch. Photography courtesy of Chanel.

Dior The Eye Patches. Photography courtesy of Dior.

Even through the peak logomania craze of the 2010s&mdash;when <a href="https://www.lofficielusa.com/fashion/gucci-the-tiger-film-demna-debut-campaign-demi-moore">Gucci</a>, <a href="https://www.lofficielusa.com/fashion-week/fendi-spring-summer-2026-collection-runway-images-milan-fashion-week">Fendi</a>, <a href="https://www.lofficielusa.com/beauty/balenciaga-fragrance-launch-scents">Balenciaga</a>, and Off-White saturated outerwear, T-shirts, belts, and sneakers&mdash;the obsession with logo branding didn&rsquo;t yet manage to spill into the beauty sector. That changed when <a href="https://www.lofficielusa.com/fashion/marissa-cooper-the-oc-chanel-bags-mischa-barton">Chanel</a>, often credited as the originator of logo-centric pieces in the 1920s, released its under-eye masks, each stamped with a bold &ldquo;CHANEL.&rdquo;&nbsp;
As with most eye patches, whose actual efficacy the beauty world still debates, the internet was split on Chanel&rsquo;s version. Still, it didn&rsquo;t take long for the eye masks to become a photo-op staple in Instagram photo-dumps and GRWM content, even pre-TikTok. It proved what everyone already knew about logomania&rsquo;s appeal: a lower-barrier, more accessible way for consumers to buy into a luxury brand&rsquo;s status symbol without the price tag of a handbag or shoe.
Soon, other luxury houses followed. <a href="https://www.lofficielusa.com/fashion-week/dolce-gabbana-mens-fashion-show-spring-summer-2026-collection">Dolce &amp; Gabbana</a> and <a href="https://www.lofficielusa.com/fashion-week/dior-spring-summer-2026-show-jonathan-anderson-collection-photo-look-jisoo-jimin">Dior</a> rolled out their own logo-adorned patches, while more affordable, function-forward beauty brands like Bolden and Topicals joined in. The clear favorite, though, has been <a href="https://www.lofficielusa.com/beauty/dieux-skincare-charlotte-palermino-interview-cbd">Dieux&rsquo;s</a> reusable version, now a go-to for red-carpet, runway, and night-out skin prep.

Doechii at the 2025 Met Gala. Getty Images.

Rhode Peptide Eye Prep. Photography courtesy of Rhode.

The most surprising twist on logomania? Literal monograms on the face&mdash;like <a href="https://www.lofficielusa.com/fashion/doechii-louis-vuitton-suit-afro-met-gala-2025">Doechii&rsquo;s Dapper Dan-inspired Met Gala 2025 look</a>, where Louis Vuitton&rsquo;s distinct LV was stamped onto her cheek. Logomania may no longer dominate culture the way it once did, but experimental takes like these suggest it&rsquo;s only becoming more creative and evolving in unexpected directions.&nbsp;
Now, with Rhode&mdash;arguably the biggest beauty brand of the moment&mdash;making its own case for logo-driven packaging, it&rsquo;s clear: logos aren&rsquo;t going anywhere, and trendsetting brands will only lean into them more.
After all, if there&rsquo;s one thing we know about trends, it&rsquo;s that they always come back.&nbsp;

<h2 style="text-align: center;">Logo Eye Patches &amp; Eye Masks</h2>

The Rundown:&nbsp;
<ul>
<li>6 pairs per box</li>
<li>For: cooling, smoothing, depuffing, tightening, brightening, and hydrating</li>
<li>Key ingredients:&nbsp;caffeine, peptide, sodium PCA, and glycerin </li>
<li>Non-comedogenic, fragrance-free, gluten-free, and cruelty-free</li>
</ul>
Rhode Peptide Eye Prep, <a href="https://www.rhodeskin.com/products/peptide-eye-prep-rhode-logo">Rhode Skin</a>

Rhode Skin

The Rundown:&nbsp;
<ul>
<li>10 pairs per box&nbsp;</li>
<li>For: smoothing, depuffing, plumping, and brightening</li>
<li>Key ingredients: hyaluronic acid, niacinamide, vitamin C, and vitamin E</li>
<li>Non-comedogenic, paraben-free, and sulfate-free</li>
</ul>
Chanel Le Lift Flash Eye Patch, $120, <a href="https://www.bloomingdales.com/shop/product/chanel-le-lift-flash-eye-smooths-firms-tightening-effect?ID=5664470&amp;CategoryID=2921" target="_blank" rel="noopener">Bloomingdale&rsquo;s</a>&nbsp;

Chanel Le Lift Flash Eye Patch. Photography courtesy of Chanel

Chanel

The Rundown:&nbsp;
<ul>
<li>5 pairs per box&nbsp;</li>
<li>For: decongesting, hydrating, plumping, and hydrating</li>
<li>Key ingredients: niacinamide, caffeine, and hyaluronic acid</li>
<li>Non-comedogenic, paraben-free, phthalate-free, and sulfate-free&nbsp;</li>
</ul>
Dior The Eye Patches, $84, <a href="https://www.nordstrom.com/s/the-eye-patches-nordstrom-exclusive/8381192?origin=coordinating-8381192-0-1-PDP_1-recbot-vertex_ymal_v3&amp;recs_placement=PDP_1&amp;recs_strategy=vertex_ymal_v3&amp;recs_source=recbot&amp;recs_page_type=product&amp;recs_seed=8228193&amp;color=NO%20COLOR" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Dior

The Rundown
<ul>
<li style="font-weight: 400;" aria-level="1">Reusable</li>
<li style="font-weight: 400;" aria-level="1">Meant to be used over eye serums and/or eye creams</li>
<li style="font-weight: 400;" aria-level="1">For: holding serums and creams closer to the skin for maximum absorption and hydration</li>
<li style="font-weight: 400;" aria-level="1">Key ingredients: 100% medical-grade silicone&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Fragrance-free, paraben-free, phthalate-free, sulfate-free, alcohol-free, and cruelty-free</li>
</ul>
Dieux Forever Eye Mask, $25, <a href="https://www.sephora.com/product/dieux-forever-eye-mask-reusable-100-silicone-patches-P510284?skuId=2767119&amp;icid2=products%20grid:p510284:product" target="_blank" rel="noopener">Sephora</a>

Dieux Forever Eye Mask. Photography courtesy of Dieux.

Dieux

The Rundown
<ul>
<li style="font-weight: 400;" aria-level="1">5 pairs per box</li>
<li style="font-weight: 400;" aria-level="1">For: refreshing, awakening, depuffing, and brightening&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Key ingredients: coffee extract, adenosine, and glycerin</li>
<li style="font-weight: 400;" aria-level="1">Paraben-free, sulfate-free, and alcohol-free</li>
</ul>
Dolce &amp; Gabbana No-Puff Caffeine Eye Patches, $40, <a href="https://www.nordstrom.com/s/no-puff-caffeine-eye-patches/8228193?origin=coordinating-8228193-0-2-PDP_1-recbot-vertex_ymal_v3&amp;recs_placement=PDP_1&amp;recs_strategy=vertex_ymal_v3&amp;recs_source=recbot&amp;recs_page_type=product&amp;recs_seed=8381192&amp;color=NO%20COLOR" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Dolce & Gabbana No-Puff Caffeine Eye Patches. Photography courtesy of Dolce & Gabbana.

Dolce & Gabbana

The Rundown
<ul>
<li style="font-weight: 400;" aria-level="1">10 pairs per box</li>
<li style="font-weight: 400;" aria-level="1">For: awakening, depuffing, brightening, hydrating, refreshing, and smoothing</li>
<li style="font-weight: 400;" aria-level="1">Key ingredients: niacinamide, vitamin C, caffeine, and tranexamic acid</li>
<li style="font-weight: 400;" aria-level="1">Non-comedogenic, fragrance-free, paraben-free, sulfate-free, phthalate-free, and cruelty-free</li>
</ul>
Bolden Awake Under Eye Patch, $25, <a href="https://a.co/d/bqUXTzx" target="_blank" rel="noopener">Amazon</a>

Bolden Awake Under Eye Patch. Photography courtesy of Bolden.

Bolden

The Rundown
<ul>
<li style="font-weight: 400;" aria-level="1">6 pairs per box</li>
<li style="font-weight: 400;" aria-level="1">For: cooling, awakening, depuffing, brightening, hydrating, refreshing, and smoothing</li>
<li style="font-weight: 400;" aria-level="1">Key ingredients: niacinamide, caffeine, tranexamic acid, kojic acid, and arbutin</li>
<li style="font-weight: 400;" aria-level="1">Non-comedogenic, fragrance-free, paraben-free, sulfate-free, phthalate-free, alcohol-free, silicone-free, gluten-free, cruelty-free</li>
</ul>
Topicals Faded Under Eye Brightening &amp; Clearing Eye Masks, $22, <a href="https://www.sephora.com/product/P507518" target="_blank" rel="noopener">Sephora</a>

Topicals Faded Under Eye Brightening & Clearing Eye Masks. Photography courtesy of Topicals.

Topicals

The Rundown
<ul>
<li style="font-weight: 400;" aria-level="1">6 pairs/12 pairs per box</li>
<li style="font-weight: 400;" aria-level="1">For: depuffing, plumping, brightening, hydrating, and smoothing&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Key ingredients: hyaluronic acid, vitamin C, peptides, allantoin, and glycerin</li>
<li style="font-weight: 400;" aria-level="1">Non-comedogenic, fragrance-free, paraben-free, sulfate-free, phthalate-free, alcohol-free, silicone-free, gluten-free, and cruelty-free</li>
</ul>
YSE Beauty The Overachiever Brightening &amp; Depuffing Eye Masks, $38, <a href="https://www.sephora.com/product/P517963" target="_blank" rel="noopener" style="letter-spacing: 0px;">Sephora</a>

Rhode Joins the Growing Family of Logo-Embossed Eye Masks

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