Launching this June, the highly anticipated return of Marc Jacobs Beauty swaps clean-girl restraint for bold color and fun.&nbsp;

After years of anticipation and beauty devotees wondering if the beloved line would ever return, Marc Jacobs Beauty is officially making its comeback. Launching this June, the new era of the brand embraces the same downtown energy, irreverence, and individuality that made Marc Jacobs a defining force in fashion in the first place.
"I think about beauty the way I think about fashion: it's an area for creativity and self-expression," Marc Jacobs shared in a statement. "Marc Jacobs Beauty represents joy, and is a celebration of how we can use makeup to express ourselves through color, through texture, and shape."
The relaunch feels particularly timely. In an era where beauty has become increasingly synonymous with neutral palettes, "clean girl" aesthetics, and minimalist routines, Marc Jacobs Beauty is positioning itself as a rebellion against playing it safe. The brand describes the collection as supplying "the tools, not the rules"&mdash;favoring experimentation, inclusivity, and personality over perfection.
Among the standout launches is the Drawn This Way Eyeliner, a waterproof kajal-style pencil that promises up to 24 hours of wear. Available in 21 shades across matte, metallic, glitter, and duochrome finishes, the lineup ranges from a classic black called No Shade to a lilac duochrome aptly named Delulu.

The Born Star Eyeshadow introduces a cream-to-powder formula housed in a sculptural star-shaped compact. Featuring 14 shades, the shadows are designed for one-swipe impact and come in tones like Shady, Mood Swing, and On Brand, balancing neutrals with more playful color stories.
And for lashes, Flashes Mascara delivers panoramic volume with an hourglass-shaped brush and formulas infused with peptides and clover flower extract. The launch includes a classic black shade, Onyx, alongside an unexpected electric blue called Indigo.
The playful spirit extends far beyond the formulas themselves. Each product comes in collectible custom packaging designed by Marc Jacobs, featuring signature charm motifs throughout the collection.&nbsp;
If the first chapter of Marc Jacobs Beauty was beloved for creating cult favorites, this relaunch appears ready to lean even further into fantasy. Less quiet luxury, more joyful excess.&nbsp;

Courtesy of Marc Jacobs.

Marc Jacobs Beauty Is Officially Back

The Art Newspaper US Edition & L’Officiel USA subscription

L'OFFICIEL USA May 2026 - Kate Hudson Cover

L'OFFICIEL HOMMES USA April 2026 - Charles Melton Cover

L'OFFICIEL HOMMES USA April 2026 - Tyrese Haliburton Cover 

L'OFFICIEL HOMMES USA April 2026 - Steve Carell Cover

L'OFFICIEL USA March 2026 - Fala Chen Cover 

L'OFFICIEL USA March 2026 - Grace Burns Cover 

L'OFFICIEL USA March 2026  - Penélope Cruz Cover

L'OFFICIEL USA December/January 2026  - Kelly Rowland Cover

L'OFFICIEL USA December/January 2026  - Zoey Deutch Cover

Marc Jacobs Beauty Is Officially Back

Tags

Recommended posts for you

Travel & Living

The Côte d’Azur's Next Big Destination Comes With a Private Island

Pop culture

Inside All of the Most Glamorous Parties, Celebrations, and Events of Spring/Summer 2026

Beauty

Marc Jacobs Beauty Is Officially Back

Pop culture

Kendall Jenner and Jacob Elordi's Relationship Timeline, So Far

Fashion

Calvin Klein and Jungkook Team Up For A Buzzy Collaboration

Fashion

Gucci Debuts A Limited-Edition Collection Inspired by New York City

Fashion

L'HISTOIRE: Bella Hadid's Red-Hot Cannes Film Festival Debut

Fashion

The Best Red Carpet Looks at the 2026 Cannes Film Festival