The beauty industry isn't particularly well known for being extremely sustainable, but Lush Cosmetics is one brand that continues to push the limits of what's possible. Late last year, the brand released package-free shower gels (yes, really) dubbed Naked Shower Gels. They also have lotions and body conditions in naked form, though the gels seem most innovative. They're shaped like little bottles, have the texture of a jelly-like soap and actually really work like a shower gel. Contrary to the thought that this might act just like soap, simply run one under water, and the liquid gel will run. The brand also recently released package-free bath oils, each targeted to make you feel something different (relaxed or engergized, for example).