It's the first day of New York Fashion Week, and the social media star is walking L&rsquo;OFFICIEL through her evolving style and go-to beauty essentials as she prepares for the show.&nbsp;

Ashtin Earle&rsquo;s rise has been nothing short of meteoric. Just a few short years ago, the social media star was based in New Jersey, where she grew up, and was preparing to attend Tulane University. Now, she&rsquo;s one of the most recognizable faces on the internet&mdash;and Earle is staying grounded. &ldquo;I still have imposter syndrome when people recognize me. It&rsquo;s so surreal,&rdquo; she candidly tells L&rsquo;OFFICIEL. 
&ldquo;But it&rsquo;s awesome and exciting, and I&rsquo;ve gotten so many amazing opportunities. I would not be attending Fashion Week if it weren&rsquo;t for this.&rdquo;&nbsp;
After going viral, Earle quickly became a fixture on the Fashion Week circuit. Her first show was Coach&rsquo;s Spring/Summer 2024 presentation, and she&rsquo;s been a mainstay ever since&mdash;most recently attending Patou in Paris. Now officially a New Yorker, having moved to the city just a couple of months ago, this marks her second season experiencing New York Fashion Week as a local.&nbsp;
Inspired by the energy and spectacle of the industry, Earle says she&rsquo;s excited to expand her presence as a fashion creator. And of course, she&rsquo;s secured a coveted spot at one of the week&rsquo;s most anticipated shows.&nbsp;
Ahead of Coach&rsquo;s Fall/Winter 2026 presentation, L&rsquo;OFFICIEL catches up with Earle to talk about adjusting to life in New York, her favorite parts of Fashion Week, and the beauty essentials she swears by while getting ready for the big show. Read our full interview below.

Ashtin Earle. Photography courtesy of Stepan Filenko.

L&rsquo;OFFICIEL: You moved to New York less than a year ago. How has the adjustment been so far?&nbsp;
ASHTIN EARLE: I love it here. I&rsquo;ve always dreamed of moving to New York for as long as I can remember. I grew up in New Jersey, so it&rsquo;s always been my city. I&rsquo;ve just honestly been dying to move here my whole life. It&rsquo;s been really fun. I mean, it has been a bit of an adjustment getting used to living in the city, and I&rsquo;m living alone now. But I love living alone.&nbsp;
L&rsquo;O: What have you been loving most about living here, and what&rsquo;s been the most unexpected part of it?&nbsp;
AE: I guess this can go both ways, but I&rsquo;ve just been loving how there are so many more opportunities for me out here&mdash;just with fashion, events, and meeting people. And everything is right here. But at the same time, it&rsquo;s been hard to navigate because when I first moved here, I just wanted to say yes to everything. And then I was so exhausted and just doing too much. Even during New York Fashion Week last September, I feel like I said yes to so many things, and I was so burnt out. But I&rsquo;m getting a better sense of it now and being more selective with what I do.&nbsp;

L&rsquo;O: Obviously, this isn&rsquo;t your first Fashion Week, and you&rsquo;ve already attended some of the most coveted shows. How does it feel for you to be part of all of that?&nbsp;
AE: Oh, it&rsquo;s just the best thing ever. I&rsquo;ve literally dreamed of going to fashion shows my entire life, and it&rsquo;s just so cool to be a part of it. I love doing it, and I want to do it all.&nbsp;
L&rsquo;O: When was your first show?&nbsp;
AE: Coach was the first show I ever went to in New York. I think it was two years ago, which was really exciting. I love Coach. They&rsquo;ve been so great to me. I love seeing all the different collections, all the different people going, and what people wear to shows. It&rsquo;s just so fun to me.&nbsp;
L&rsquo;O: What&rsquo;s been your favorite part about Fashion Week?&nbsp;
AE: It&rsquo;s hard to choose just one thing. I love seeing how creative everyone can get. Seeing how celebrities use their personal style to match the show they&rsquo;re going to. I always want to try to do that with myself. But when you follow someone, and you&rsquo;re like, &ldquo;Wow, the way they meshed that brand and their personal style to make a really cool look.&rdquo; I love seeing that.&nbsp;
L&rsquo;O: Are you also attending shows in multiple cities this season?&nbsp;
AE: I just went to Patou recently. As of now, I&rsquo;m not sure if I&rsquo;m going to any other cities yet. But I&rsquo;d be down, I&rsquo;m always down.&nbsp;
L&rsquo;O: Love it. How do you manage the schedule and all the chaos that comes with it?&nbsp;
AE: I feel like it&rsquo;s all about choosing the right events and shows that align with my personal brand or how I want my brand and image to come across.

L&rsquo;O: Is there anything you&rsquo;re most looking forward to about Coach&rsquo;s collection this season?&nbsp;
AE: I don&rsquo;t know, they&rsquo;ve just been killing it. This is my third show with them, and I feel like each one keeps getting better and better. And they always have some fun accessories or bag charms, which I&rsquo;m excited to see what they come up with this time around.&nbsp;
L&rsquo;O: Do you have your outfit picked out yet, or are you in between options at the moment?&nbsp;
AE: Yes, I actually went with this look that I saw on the runway at their last show. It&rsquo;s this long leather vest. And it&rsquo;s black, obviously, because black is my favorite color. But I remember seeing it on the runway, and I was like, &ldquo;That&rsquo;s a cool look.&rdquo; It almost gives like a Matrix vibe, so I&rsquo;m super excited to wear it.&nbsp;
L&rsquo;O: Are you looking forward to anything else after the show?&nbsp;
AE: I haven&rsquo;t thought too much about the afters yet because I&rsquo;m just focusing more on the shows this season. There&rsquo;s also been times where I was going to parties every night, and then I was like, &ldquo;Why did I do that? I have a show in the morning,&rdquo; and I&rsquo;ve always regretted it. So I just want to focus on the shows this time around&mdash;trying to make good decisions for myself. Especially when you get a really good invite, you know? I can&rsquo;t look like shit, can&rsquo;t feel like shit. We've got to be ready.&nbsp;
L&rsquo;O: Are there any designers or brands that you feel most connected to right now, or feel best represent your style?&nbsp;
AE: I feel like my style changes literally every day, depending on my mood. But if I were to go for a more luxury brand, it&rsquo;d be Saint Laurent. I&rsquo;ve also just been loving more fun, grungier brands like Dilara Findikoglu and Ann Demeulemeester.&nbsp;
L&rsquo;O: I can definitely see that you really switch up your style a lot. Are there any style icons you consistently look to for inspiration?&nbsp;
AE: I definitely love Devon Lee Carlson&rsquo;s style. She has just such a good vibe with everything she wears. Even Gabbriette, with the darker, all-black looks that I love to lean into sometimes, too. It&rsquo;s fun.

L&rsquo;O: On the day of a show, what does your routine look like? Are there any wellness, fitness, or self-care rituals you like to do before glam?&nbsp;
AE: I always just love to do a full-body everything shower. And I always put on a good pair of eye patches. Sometimes I&rsquo;ll do my red light therapy. If I have time, I&rsquo;ll do a pilates class. Usually, I like hot classes, but not before a show because I feel like they make me puffy. And then I drink lots and lots of coffee because that&rsquo;s all I consume.&nbsp;
L&rsquo;O: Are there any must-haves you always bring with you to shows?&nbsp;
AE: Besides my phone, no. I feel like I always go to a show and end up forgetting my wallet and everything. I&rsquo;ll bring a lip combo.&nbsp;
L&rsquo;O: How would you describe your everyday makeup routine right now? Is there a step you absolutely never skip?&nbsp;
AE: Yes, my lip liner. I feel like no makeup look is complete without a lip.&nbsp;
L&rsquo;O: What&rsquo;s your go-to lip combo at the moment?&nbsp;
AE: I use the Makeup Forever Versatile Chestnut Lip Liner and the Dior Lip Maximizer! They&rsquo;re so good.&nbsp;
L&rsquo;O: If you could only keep three makeup products forever, what would they be?&nbsp;
AE: Well, definitely the lip liner. And then I love the Hourglass skin tint for a base because it&rsquo;s not too heavy, it&rsquo;s very lightweight. And then probably my Nars Creamy Radiant Concealer, too. Very classic. That&rsquo;s important.&nbsp;
L&rsquo;O: Do you prefer having your hair and makeup done by pros, or do you enjoy doing it to yourself?&nbsp;
AE: If I&rsquo;m going to an event, I like to have it done because I don&rsquo;t trust myself. Something&rsquo;s probably going to go wrong. But I love doing makeup in general, I enjoy it&mdash;especially when I have time to play around with certain things. I like to get dolled up.&nbsp;
L&rsquo;O: When you&rsquo;re working with a makeup artist or a hairstylist, do you give them direction? Or do you let them experiment with your look?&nbsp;
AE: Lately, I&rsquo;ve been trying to be more experimental with my looks because I&rsquo;m obviously not going to be able to do that many cool things to myself. So I do like to ask my hair and makeup artist if they have any fun ideas, or any thoughts on a look that would go with my outfit, or what they think, or what they&rsquo;ve been wanting to do. And I&rsquo;ve just been having a lot of fun with it recently, so I definitely want to keep doing it.

L&rsquo;O: Everyone lately has been talking about their evolution from 2016. How has your routine evolved over the years?&nbsp;
AE: I feel like there are constantly new things coming out that it&rsquo;s impossible not to rotate a little bit. I&rsquo;ve been using the Nars concealer on and off forever. I&rsquo;ve tried some others, but I always come back to it. Otherwise, my makeup routine is constantly evolving. But I think recently, one thing I&rsquo;ve stopped doing is wearing mascara as much, which is crazy because I feel like even a year ago, I would be like, &ldquo;No, I need mascara as an essential step.&rdquo; But I don&rsquo;t know, something has changed, and I&rsquo;m loving the bare lashes look.&nbsp;
L&rsquo;O: Are there any fashion trends you look back on and laugh about or regret trying?&nbsp;
AE: I feel like every trend in 2020 was really scary. There was the Supreme Girl era, or those Off-White belts. That was terrifying, and I thought they were so cool. I remember begging for one for Christmas. My dad was like, &ldquo;Really? That&rsquo;s what you want?&rdquo; and I was like, &ldquo;Yeah, Dad, it&rsquo;s really cool. It&rsquo;s everything to me.&rdquo;&nbsp;

L&rsquo;O: Shifting gears a little bit to your career, do you remember the first video you shared that went viral?&nbsp;
AE: I feel like it was just a gradual rise for me, which was still so insane. I still have imposter syndrome when people recognize me. It&rsquo;s so surreal. But it&rsquo;s awesome and exciting, and I&rsquo;ve gotten so many amazing opportunities. I would not be attending Fashion Week if it weren&rsquo;t for this.&nbsp;
L&rsquo;O: How do you navigate the realities of your life being so public?&nbsp;
AE: I just try not to think about it. It&rsquo;s kind of leaning into the imposter syndrome, almost. I&rsquo;m just like, &ldquo;You know what? It doesn&rsquo;t matter.&rdquo;
L&rsquo;O: What are you looking forward to next?&nbsp;
AE: I&rsquo;ve been trying to transition into more of a fashion creator, so I feel like I&rsquo;ve just been having a lot of fun trying out new and exciting looks. I feel like I started off as a normal influencer, but I want to build out my brand, and I&rsquo;m excited to keep going in this direction.&nbsp;

Ashtin Earle Is In Her Grunge Era At Coach Fall/Winter 2026

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