For the fifth anniversary of the brand, the creative duo behind Sunnei, Simone Rizzo and Loris Messina, continue their search for an introspective take on the human being, as seen in their most recent show. The models that paraded at the Milan Water Park seemed more nomadic than travelers: rough tails, bandanas, and floating laces were the main references that alluded to this aesthetic. The fashions were punctuated by distinct colors, a palette made up of dark and lively shades that represent the impact of the ever-growing Sunnei creative team. The attention of the show’s spectators was drawn to the woven knitwear, made with nylon yarns, which turned out to be more three-dimensional and voluminous than expected, perfectly dressing the bodies of the dreamy travelers. This effect was achieved by the layering in the styling and construction of the garment, an effect that is also accentuated by the large pockets designed for functionality and utilitarian aesthetics. Prominent again were stripes, which have been reconfirmed as the brand's distinctive trait while also giving a nod to the work of Daniel Burne, the French conceptual artist. Streetwear-inspired clothes declared "I Hate Fashion," a desecrating phrase taken from a photo of the Wigstock Festival in 1995.
The accessories are the highlight of the collection: They began with jewels with a handmade loose rubber finishing; continued with canvas bags that quadruple in size and culminate with sandals that sit atop large rubber platforms.
The White Sunnei
Together with the Spring Summer 2020 collection, the brand launched Bianco Sunnei . A new ambitious urban redevelopment project both in view of the show and to host a series of initiatives for the city, all developed under the artistic direction of the brand. Considered an outdoor gallery the location is tinged with white, a pure and absolute color to determine a new beginning. The initiative also opens with Frank Ocean's party of electronic music and cult music from the 90s.