Armani Exchange Wants to Stop Your Digital Addiction

Now get off your phones and start talking to the person next to you IRL.
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From Facebook, Instagram, Twitter, to newer emerging apps like Bumble and Tinder, social media apps have taken over our lives in the recent years as we spend more time posting, selfie-ing and swiping on our tech devices.

Armani Exchange wants to take a stand against this addiction of ours with a new statement t-shirt collection, starring Cara Delevingne, Martin Garrix, and Liu Yifeng.



No selfies, please.

Featuring five unique slogans on three variations of black, red and white t-shirts, Armani Exchange wants to share this message to the world – get off your phones and start talking to the person next to you IRL.

A move made to counter digital addiction and to promote emotions and interaction in the real world, Armani Exchange wants the world to know that virtual can never take over reality.

And we agree to that (even though, we think digital still plays a big part of our lives). It really doesn't hurt for everyone to stop and unwind for our digital persona and live a little.

The Armani Exchange Statement T-shirts, in white, black or red, and in two fits – male and female – are now available at all Armani Exchange stores worldwide including major shopping malls in Kuala Lumpur.


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