Fashion

Moschino x H&M Lights Up NYC

Jeremy Scott presented his shimmering collaboration with the global Swedish retailer last night.
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In one of the most star-studded events to take NYC since NYFW, Moschino x H&M unveiled their highly anticipated collaboration to the world with a blowout runway show. Inspired by the sights and sounds of Manhattan, the show was an homage to the wild city—and of course, adorned with creative director, Jeremy’s Scott’s signature flair. After featuring a lineup of tofay's  supermodels like the Hadid siblings, Soo Joo Park, and Teddy Quinlivan, the show was closed by the indisputable ultimate: Naomi Campbell herself. 

While it’s always difficult to define the Jeremy Scott design aesthetic, it’s safe to say that the collaborative collection spared no expense when it comes to over-the-top, streetwear-inspired glamor. From head to toe leather, to faux fur throws, to sequined padded puffers—the collection is a ready-to-wear take on Scott’s bold and baring inspirations for couture. With glam liner looks created by none other than legendary artist Pat McGrath, the creative stars aligned last night in celebration of the collaboration.

“The MOSCHINO x H&M collection is a gift to my fans and I wanted to give them the most MOSCHINO collection ever,” Scott explained in a press release. “I tried to include all the ingredients you would expect from one of my shows—cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling to create a totally MOSCHINO look.” 

With an exclusive pop-up store featuring the runway looks, attendees were able to shop the show in true see-now-buy-now fashion. Along with the store was an augmented reality space, where guests stepped into a giant TV set to digitally experience the show. The result of the collaboration marks another chapter in H&M’s rich history of working with luxury houses, bringing wares to a larger market. Adapting Moschino motifs and silhouettes with a severely adjusted price point, the collaboration makes Moschino for everyone. 

The Moschino x H&M collaboration will be available for purchase in select stores worldwide and online on November 8.

Check out the looks from the runway show below. 

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