Fashion

Adidas Originals and Pharrell Honor Holi with Their Latest Collaboration

Add some color to your wardrobe with playful, graphic, and bright apparel and accessories.
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Once again, Pharrell Williams and adidas Originals have teamed up to produce another capsule collection that will no doubt be on every hypebeast's (and athleisure lover's) wishlist—the Hu Holi adicolor collection.

Inspired by the spiritual Hindu festival of color that takes place each March, the range features plenty of Adidas staples like tracksuit jackets, t-shirts, and sneakers, all in a gorgeous array of primary hues. By utilizing a revolutionary powder-dyeing technique (much like the powder used during Holi celebrations), adidas and Pharrell guarantee that no two pieces will look the same.  

Commendably, the collection's accompanying ad campaign images were shot in India using Indian models. Williams has obviously learned the difference between appropriation and appreciation, and that's something worth supporting. Fellow sportswear brands, take note. 

Pre-releases will be available March 2 at adidas Originals stores in India and online. A wider launch is scheduled for March 16 at select adidas Originals retailers and online.

See every piece from the Hu Holi adicolor collection, below. 

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