Telfar Brought Gospel to New York Fashion Week

“I am grateful, grateful, grateful, grateful.” 
Reading time 3 minutes

Over-the-top fashion shows have become the norm at Fashion Weeks around the world. But despite all the smoke and mirrors, their format (in essence) is relatively basic. Models take to the runway dressed in a brand's latest collection. One-by-one they emerge, a lengthy (and muted) procession brought to life by an echoing soundtrack, while audience members cling to their iPhones for dear life. So when Telfar Clemens decided to deviate from this semi-tired model, he did so in a way that brought a much-needed breathe of fresh air to New York Fashion Week 2018. 

(Left: Telfar Clemens for L'Officiel USA Issue 1. Photography Bjorn Iooss, styling Vanessa Chow)

For Fall 2018, Clemens wowed the semi-jaded fashion week crowd by putting on a concert with help from Dev Hynes, Kelela, Oyinda, Ian Isiah, rapper 070 Shake, Walter Pierce, and Kelsey Lu who gave a soulful rendition of Hezekiah Walker's "Grateful." It was truly an experience, one where both fashion and music became harmoniously entwined—a more polished (and effortless) version of Kanye West's Yeezy Season 3 presentation at Madison Square Garden. The 1980s are officially back, which we saw at Telfar in the form of turtlenecks and wide-leg trousers. And much like his infamous White Castle after party, festivities after the show took place at designer discount retailer Century 21. 

But Clemens didn't stop there. He took to Instagram to announce "THIS IS NOT FASHION" a showroom experiment that's the first of its kind, where anyone has the power to vote on pieces from the collection that will be sold at wholesale prices. "We want to democratize fashion by letting YOU VOTE on the clothes," he wrote. Curious to attend? Find out how below: 

1. VOTE by posting what you like and tagging us in the picture. SHOW STORES WHAT’S COOL — SHOW US WHAT WE SHOULD MAKE!

2. SIGN UP at the kiosk and we can let you know when/where what you like drops. Give you exclusive friends/fam prices, invites and if demand is high we will sell direct to you at whole-sale price! 
Everyone who signs up gets 20% Off on the spot for any purchase at @nextcenturyc21. Plus we are dropping exclusive merchandise you can buy on the spot. 
No Appointment Necessary. Glow.

So, yes, while there was plenty of buzz around Telfar's show, it was all well-warranted. And given the often haughty nature of the fashion industry, it's truly refreshing to have someone aptly fighting the power. It's creative inspiration we need now more than ever. A democracy that has never looked so chic. 




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