<p>From upcycled corsets to reimagined áo dài, these are the labels driving Vietnam's design moment—and the pieces worth knowing.</p>

<p dir="ltr"><span>Something is happening on the fashion streets of Saigon and Hanoi. A new wave of young Vietnamese designers is turning out some of the most original clothing in the world right now—reworking heritage, upcycling waste into couture, and pushing silhouettes that the rest of the globe is only beginning to catch up to.</span></p>
<p dir="ltr"><span>What bonds them isn’t a single look but rather a shared confidence. One designer rebuilds the áo dài as avant-garde bridalwear; another upcycles secondhand denim into corsets; another treats humble linen like quiet luxury. Global fashion fans have clocked it—you’ll spot these labels on Bella Hadid, Kylie Jenner, and more than a few pop stars—but the real story is happening at home, where designers are building distinct creative worlds instead of chasing the algorithm.</span></p>
<p dir="ltr"><span>The smartest way is to know the brands, not just the viral piece. Ahead, <em>L'OFFICIEL</em> rounds up ten Vietnamese designers defining this new era—the movements they’re driving, the heritage they’re honoring, and the pieces worth knowing.</span></p>

<p dir="ltr"><span>LỰU ĐẠN&nbsp; is menswear with a manifesto. The name splices two unrelated Vietnamese words—“pomegranate” and “bullet”—into slang for a dangerous man. Founder Hung La, a Balenciaga and Celine alum who grew up Vietnamese-American outside Washington, D.C., built the label in 2021 to reframe Asian masculinity through inventive knits, evocative prints, and tailoring with a rebellious streak. The list of fans runs from Billie Eilish to Felix of Stray Kids and Justin Bieber, whose Coachella Puffa shorts sold out within hours of him wearing them. Rebellion, tailored.</span></p>

<h2 dir="ltr" style="text-align: center;">Fancì Club</h2>

<p dir="ltr"><span>Fancì Club is proof that Y2K can be done right. Designer Duy Tran launched the label in 2018 by reselling and upcycling secondhand clothes—turning castoffs into corsets—and that resourcefulness still shapes the collection. Where most viral corset brands cut corners with plasticky fabric, Fancì’s are genuinely well-made and built to flatter. That quality is why the pieces have traveled from Hanoi to the closets of Hadid, Dua Lipa, and Olivia Rodrigo, and why the coats and heels deserve as much attention as the corsets. Nostalgia, made new.&nbsp;</span></p>

<h2 dir="ltr" style="text-align: center;"><span>Aeie Studios</span></h2>

<p dir="ltr"><span>Aeie Studios treats Vietnamese heritage as raw material for the avant-garde. Founded in 2018 in Ho Chi Minh City, the label broke out with its “Waifu” collection, which reimagined traditional bridalwear through the eyes of the modern Saigon city girl, and every collection since has used the áo dài and Vietnamese folklore as a starting point rather than a costume. Its calling card is the sculptural Puffed Waves handbag—the piece that carried the brand overseas after Hadid was seen with one. A wardrobe with the story stitched in.</span></p>

<h2 style="text-align: center;">Subtle Le Nguyen</h2>

<p dir="ltr"><span>Subtle Le Nguyen is Vietnam’s answer to quiet luxury—with real roots. Founded in 2015 by Jang Le and Nhat Viet, the Hanoi studio shapes linen and raw cotton into breezy dresses, impeccable tees, and bubble skirts that quietly echo the áo dài, the áo bà ba, and the delicate folds of Central Highlands longhouses. It barely markets itself, yet it’s reached SSENSE and Jenner, who wore one of its scrunched tanks pre-Coachella; comparisons to Lemaire and The Row trail it everywhere, but the heritage underneath makes it entirely its own. The splurge worth making.&nbsp;</span></p>

<p dir="ltr"><span>C.Dam builds clothes the way an architect builds a room. Founder Cuong Dam trained at Hanoi’s London College for Design and Fashion and channels that structural eye into sharp, sculptural silhouettes rooted in Vietnamese cultural references, with a more accessible bridge line, CHATS by C.DAM, for everyday wear. His muse, Miss Universe Vietnam runner-up Thảo Nhi Lê, has worn the label head-to-toe at New York Fashion Week. Fashion with a backbone.</span></p>

<h2 style="text-align: center;">LSoul</h2>

<p dir="ltr"><span>LSoul made coquette a whole language before the aesthetic went global. Founded in 2015 by Nguyen Trong Lam, the “feminine yet distinctive” label deals in lace, ribbons, sheer ruffles, and corsets cut to catch the light—romantic, but structured enough to feel modern. That balance has made it a red-carpet and stage staple, worn by the likes of IU, Madison Beer, and TWICE, with pieces that vanish the moment they drop. If the coquette wave has a Vietnamese epicenter, this is it.</span></p>

<p dir="ltr"><span>Môi Điên is where Vietnamese fashion gets experimental. Founder Tom Trandt built the label for the country's non-conformists—conceptual, gallery-worthy pieces you admire like art before you dare to wear them—and priced them surprisingly gently for something this bold. Lately, the brand has traded its early flamboyance for pared-back black and white, a shift that says as much about where Vietnamese design is heading as it does about Trandt’s own evolution. For the boldest dresser in the room.</span></p>

<p dir="ltr"><span>If most of this list leans romantic or heritage-driven, Feng goes full future. Designer Lim Feng works in cyber-inspired silhouettes, structural cuts, and high-impact pieces engineered for movement—clothes built for a spotlight, not a sidewalk—which is exactly why they keep landing in music videos and high-concept shoots, including BLACKPINK’s “GO.” It’s the label for anyone who dresses like they’re walking into a sci-fi film, not out of one.&nbsp;</span></p>

<h2 dir="ltr" style="text-align: center;"><span>GIA Studios</span></h2>

<p dir="ltr"><span>GIA Studios is the grown-up entry point to new Vietnamese design. Founded in 2018 by Lâm Gia Khang, the name carries a quiet double meaning—”Gia” is his middle name, but in Vietnamese it also evokes family and belonging—and the clothes match that thoughtfulness, balancing traditional references with clean, contemporary tailoring. It’s less about a single viral piece than a full wardrobe you'll actually keep, which is why it’s become a favorite among fashion editors. The collector’s choice.</span></p>

<p dir="ltr"><span>OnOn Madé is the soft, wearable side of Vietnam’s coquette moment. Think ribbons, lace, corsetry, and pastel palettes—balletcore that works just as well off the stage as on it; where Fancì Club brings the edge, and Feng brings the drama, OnOn Madé is the everyday version of the trend, gentle enough to fold into a real wardrobe. Start here if you want the look without the commitment.</span></p>
<p dir="ltr"><span>What makes this moment more than a trend is how much of it is homegrown. These designers aren’t reproducing what already sells in Paris or Seoul—they’re mining Vietnamese heritage, materials, and street style for something the rest of the world has not seen yet. The celebrity sightings and sold-out drops are just the loudest signal; the quieter, more lasting one is a generation of designers finally getting their flowers. Follow them now, before everyone else catches on.</span></p>

Meet the Vietnamese Designers the Fashion World Is Watching

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