Alix vs. Alex? Inside the timeline of their public fallout and drama.&nbsp;

What started as a buzzy, mutually beneficial partnership has now spiraled into full-blown internet speculation. The rumored tension between Alix Earle and Alex Cooper has been quietly brewing for months&mdash;but as of April 13, 2026, it&rsquo;s no longer subtle.
After Cooper posted a direct video seemingly calling Earle out by name, fans are retracing every interaction, repost, and business move to piece together what actually went wrong. Below, a full timeline of the drama.

Back in 2023, things were all aligned. Earle launched her podcast, Hot Mess, under Cooper&rsquo;s Unwell Network, marking a major expansion for both creators.
At the time, the partnership made sense: Cooper had already built a podcast empire, and Earle&mdash;then skyrocketing on TikTok&mdash;brought a fresh, Gen Z audience into the fold.
The two were frequently seen together, not just in business settings but socially as well, reinforcing the idea that this was more than just a contractual relationship.

Fast-forward to early 2025, and things took a turn.
It was revealed that the Unwell Network had dropped Hot Mess entirely, and more notably, that Earle was allegedly unable to continue podcasting under the same structure.
No clear explanation was given publicly, which immediately sparked speculation. Fans began questioning whether this was a strategic business move or something more personal behind the scenes.

The internet started paying closer attention on April 11, when Earle reposted a TikTok that directly criticized Cooper.
In the video, a user labeled Cooper &ldquo;an ambulance chaser&rdquo; and urged women to stop turning to her podcast as their first outlet for personal drama.
While Earle didn&rsquo;t add her own commentary, the repost alone was enough to raise eyebrows and signal that something might be brewing beneath the surface.

Two days later, Cooper addressed the situation head-on in a video that left little room for interpretation.
&ldquo;You're gonna need to get specific and just say what you gotta say about me. There's no NDA, no one is stopping you. Stop hiding behind other people and just say it yourself. What&rsquo;s the beef?&rdquo; she said.
She continued, accusing Earle of using &ldquo;fake drama&rdquo; as a distraction, adding, &ldquo;I&rsquo;m really tired of waking up and seeing you using this fake drama to distract from other s--- going online for you. Not interested.&rdquo;
As of now, neither Earle nor Cooper has provided a full explanation of what led to the fallout, but that hasn&rsquo;t stopped the internet from digging.
Between the abrupt business split, subtle social media jabs, and now a very public call-out, fans are deep in speculation mode, trying to connect the dots.

Alix Earle and Alex Cooper in 2023. Getty Images.

Inside the Alix Earle and Alex Cooper Drama: A Timeline of Their Rumored Feud

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Inside the Alix Earle and Alex Cooper Drama: A Timeline of Their Rumored Feud

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