The model, podcast host, and Gen‑Z cultural voice breaks down Levi&rsquo;s campaign life, her favorite moments from the weekend, and how she stays true in a world chasing trends.&nbsp;

<a href="https://www.instagram.com/stefaniegiesinger/?hl=en" target="_blank" rel="noopener">Stefanie Giesinger</a>, the Germany-born model, podcaster, and cultural tastemaker, landed in Santa Clara, California, for the biggest weekend in American sports&mdash;and made it look effortless. Despite not growing up with football or American tailgating culture, Giesinger moved through the weekend like a natural. From packed brand events to pre-game moments, she proved that you don&rsquo;t need a lifelong love of the sport to understand the spirit of the weekend.
Giesinger starred in Levi&rsquo;s Behind Every Original campaign, a bold celebration of individuality alongside <a href="https://www.lofficielusa.com/fashion-week/doechii-at-paris-fashion-week-looks-outfits-dress" target="_blank" rel="noopener">Doechii</a>, <a href="https://www.lofficielusa.com/fashion/blackpink-rose-skims-campaign-valentines-day" target="_blank" rel="noopener">ROS&Eacute;</a>, Shai Gilgeous-Alexander, and Questlove, which premiered during the game. Rooted in personal stories and self-expression, the campaign felt like a natural fit. Originality has always been her calling card&mdash;and yes, she wears it well.
Beyond fashion and campaigns, Giesinger&rsquo;s influence stretches well past the runway. In 2024, she was named to the Forbes 30 Under 30 Europe Art and Culture list, recognizing her evolution from model to outspoken advocate for women&rsquo;s rights and social change. She also hosts the weekly podcast G Spot with Stefanie Giesinger, where she leads refreshingly honest conversations around feminism, mental health, intimacy, ambition, and love. With guests like Jade Thirlwall and <a href="https://www.lofficielusa.com/music/zara-larsson-age-parents-boyfriend-songs-facts-to-know-tour-concerts" target="_blank" rel="noopener">Zara Larsson</a>, she says, &ldquo;I want people to feel less alone with their thoughts. We talk about things people usually keep to themselves.&rdquo;
After a whirlwind weekend full of noise, movement, and chaos, Giesinger remained exactly what she&rsquo;s always been: grounded, curious, and effortlessly cool. L&rsquo;OFFICIEL caught up with her to chat about favorite <a href="https://www.lofficielusa.com/music/bad-bunny-2026-super-bowl-halftime-show-songs-special-guests-outfit-style-highlights" target="_blank" rel="noopener">Super Bowl</a> moments, staying authentic in a world obsessed with trends, and how she plans to recharge once the dust settles.

L'OFFICIEL: Is this your first Super Bowl weekend? Growing up in Germany, what did American football culture&mdash;or even tailgating&mdash;look like from your perspective?
STEFANIE GIESINGER:&nbsp;Yes, my first time actually being here. Growing up in Germany, American football felt like something from movies, big, loud, very American. Being here now is interesting because you see how much culture and entertainment live around it. I like experiencing it without pretending I grew up with it.
L'O: Let&rsquo;s talk style. How are you dressing for the weekend&mdash;are you tapping into an Americana mood, and who or what is fueling your fashion inspiration right now?
SG: I&rsquo;m not doing costume Americana. I keep it effortless&mdash;or, at least I try. Denim, good basics, good energy. I like when an outfit looks like you didn&rsquo;t try too hard, even if you actually did. My inspiration right now is women who dress for themselves, not for trends.
L'O: You&rsquo;re starring in Levi&rsquo;s Behind Every Original campaign alongside icons like Doechii and ROS&Eacute;. What did it feel like stepping into a project with such powerhouse names, and what does being part of this campaign represent for you?
SG: It felt powerful because everyone brings such a strong identity. No one is trying to be somebody else. For me, being part of it represents growing into your own voice instead of trying to be the version people expect from you.

L'O: Levi&rsquo;s denim is as classic as it gets. Do you have a favorite fit or silhouette, and what&rsquo;s your signature way of styling it? Denim is timeless&mdash;and often nostalgic. Do you have a favorite denim memory?
SG: I love relaxed, slightly oversized denim. My rule is balance; if the jeans are loose, something else is sharp or feminine. My favorite memory is honestly saving up for my first cool pair of jeans as a teenager. At that age, denim already felt like a confidence boost.
L'O: From winning Germany&rsquo;s Next Top Model to modeling, podcasting, and now major campaigns&mdash;your evolution has been exciting to watch. What feels like the next era for you, and what energy do you want 2026 to carry?
SG: The next era feels less about proving something and more about building things that last. I want 2026 to feel creative, independent, and calm.
L'O: The Canadian tuxedo is officially back in the style conversation. Is it a look you love? How would you personally style it?
SG: I love it when it looks more accidental, not styled within an inch of its life. Different denim tones, maybe a heel or something minimal&mdash;keep it effortless.

L'O: What&rsquo;s been your standout moment from this weekend? And once the chaos fades, what&rsquo;s the very first thing you&rsquo;ll do to recharge at home?
SG: Seeing how massive everything around this event is. It&rsquo;s sport, music, fashion, everything at once. And when I get home, honestly, phone off, cook, sleep, disappear for a day to process everything.
L'O: Your podcast, G Spot, opens up bold and honest conversations. What do you hope listeners feel&mdash;or learn&mdash;after tuning in?
SG: I want people to feel less alone with their thoughts. We talk about things people usually keep in their heads

L'O: Every It girl has a signature. What&rsquo;s yours&mdash;the non-negotiable detail, habit, or mindset that always feels unmistakably you?
SG:&nbsp;Probably curiosity. Asking questions, staying open, and being okay with not having everything figured out yet.
L'O: Finally, are there any particular aesthetics or trends you&rsquo;re loving (or hating) at the moment?&nbsp;
SG:&nbsp;I love that personality is coming back into fashion. People are mixing things again instead of looking identical. I&rsquo;m tired of everything feeling overly polished. Real is much cooler.

Stefanie Giesinger Unpacks Her First Super Bowl, Canadian Tuxedos, and Authenticity

Tags

Recommended posts for you

Fashion

Bad Bunny's Best Fashion Moments

Pop culture

Lewis Hamilton's Complete Dating History

Pop culture