The new concept store, titled URL to IRL is set to open the doors to it’s Soho store on April 26. Showcasing the designs of Asian fashion brands, the W Concept shop promotes Korean culture by displaying limited collections from popular Korean designers. Illuminating the notions of culture, travel, and art through fashionable pieces designed by select designers, W Concept allows artists to thrive and define the notion of an artists’ platform by allowing them a space to gain brand awareness. Rapidly gaining traction for its e-commerce successes, the W Concept shop is bringing the same enthusiasm to its New York pop up.
Considered one of the top three e-commerce retailers in South Korea, W Concept allows the artists work that it showcases to gain notoriety both online and off, with their online site displaying the work of over 2,000 small brands and their NYC pop up being sure to gain more traction for the fashion retail company and brands it represents. The W Concept pop up, which is open for the weekend of April 26-28, is showcasing 19 brands, including Andersson Bell, Frontrow, Kindersalmon, Maison Marais, and J. Chung. Although shoppers won't be able to carry their purchases home, they will be able to scan a QR code and have products shipped to their doors. Not limited to shopping, customers will also be able to experience an Instagram-worthy floral infinity mirror room and an arcade game room. Each day of the pop-up, the first 50 visitors to enter the store will receive a gift and whichever patrons share the invitation to the pop up with their friends online will receive a ten percent off discount code and a free baggu bag. The W Concept shop will be open from 11am-7pm on April 26-28 at 475 Broadway in Soho.
