In addition, the Net-a-Porter and Mr Porter online stores will launch on Alibaba's Tmall Luxury Pavilion. Dedicated to luxury, this platform strives to establish brand exclusivity through a personalized shopping experience, thus offering customers a quality of purchase identical to those in a brick-and-mortar store. For example, brands can customize their homepages, recommend products, and more.
"This multi-faceted partnership will provide Chinese consumers with unprecedented access to the world's leading luxury brands," said Daniel Zhang, CEO of the Alibaba Group. "Chinese consumers are expected to become nearly half of the global luxury market by 2025, and through this partnership, Alibaba and YNAP will be even better positioned to seize this exciting market opportunity."
But without precedent does not mean without competitors. The most famous of them, JD.com, is the number two e-commerce site in China and recently invested $400 million in British high-end fashion site Farfetch in order to enrich its offering. But at this groundbreaking moment, what does it matter?
"This announcement is just the beginning of a long-term partnership," Zhang said. "Together, we are committed to exploring many more opportunities for collaboration in the future."