For the fashionable and aspirational looking to invest in contemporary art and design products, YOOX is a must stop. Even more so now that the company has relaunched its Art + Design vertical, curated by Beatrice Trussardi, who in 1971, was named President of the Fondazione Nicola Trussardi, which is aimed at promoting the arts. The redesign has focused on bringing an editorial edge to the products — off the screen and into the home.
To fete its work, YOOX hosted a private dinner at Tribeca’s latest bar-to-know, Primo’s, nestled on the bottom floor of The Frederick Hotel. At only 3 weeks old, the place is sure to be a go-to summer spot, and an excellent choice for a dinner celebrating design.