Not us being attracted to a centaur.

<a href="https://www.lofficielusa.com/film-tv/movie-annette-adam-driver-marion-cotillard-cannes-film-festival" target="_blank" rel="noopener">Adam Driver</a> may be the new face of <a href="https://www.lofficielusa.com/fashion/burberry-tb-summer-monogram-takeover-goodtime-hotel-miami-pharrell" target="_blank" rel="noopener">Burberry</a>, but he&rsquo;s got the legs of a horse in the ad for their new men&rsquo;s fragrance, <a href="https://www.lofficielusa.com/fashion/burberry-men-spring-summer-2022-universal-passport" target="_blank" rel="noopener">Burberry</a> Hero. The scent is <a href="https://www.lofficielusa.com/fashion-week/burberry-fall-winter-2021-riccardo-tisci-runway" target="_blank" rel="noopener">Burberry</a> Chief Creative Officer <a href="https://www.lofficielusa.com/fashion/burberry-holiday-campaign-riccardo-tisci-2019" target="_blank" rel="noopener">Riccardo Tisci&rsquo;s</a> first fragrance for the brand after being appointed in 2018, and it follows the launch of the top-selling women&rsquo;s fragrance, <a href="https://www.lofficielusa.com/fashion/burberry-ssense-collaboration-soho-nyc-imaginary-cities" target="_blank" rel="noopener">Burberry</a> Her.
The minute-long commercial featured the <a href="https://www.lofficielusa.com/film-tv/house-of-gucci-movie-lady-gaga-premiere-date-venice-film-festival" target="_blank" rel="noopener">House of Gucci</a> actor shirtless on a beach at dusk, running rapidly toward the water with a horse. However, after diving in with his four-legged companion, he emerges from the water as a centaur. Set to the soundtrack of &ldquo;Two Weeks&rdquo; by <a href="https://www.lofficielusa.com/fashion-week/valentino-fall-2020-mens-runway-show" target="_blank" rel="noopener">FKA Twigs</a>, interestingly, the ad, directed by Jonathan Glazer of Academy Films Music, exudes sexual undertones. The commercial concludes with a voiceover of Driver saying, &ldquo;Burberry Hero, the new fragrance for men.&rdquo; Several campaign photos were taken alongside the ad of Driver dramatically walking through the water as well as pulling the horse&rsquo;s mane.

&ldquo;Enigmatic and adventurous, Burberry Hero is an enthralling marriage of strength and subtlety, power and compassion, athleticism and creativity,&rdquo; the product detail description on Burberry.com reads. &ldquo;A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism. Our vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are. Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature &ndash; a metaphor for personal transformation. A new man. A hero.&rdquo;

The <a href="https://www.lofficielusa.com/beauty/best-gender-neutral-unisex-fragrances-perfume" target="_blank" rel="noopener">fragrance</a> was imagined to be &ldquo;fresh, luminous, and bold,&rdquo; with scents of sparkling bergamot, juniper, black pepper, and a trio of warm cedarwood oils from the Appalachians, the Atlas Mountains, and the Himalayas. The bottle itself was designed by Tisci to be an abstract representation of a horse&rsquo;s hoof, featuring the Thomas <a href="https://www.lofficielusa.com/fashion/burberry-bag-olympia-fka-twigs-kendall-jenner" target="_blank" rel="noopener">Burberry</a> monogram and the Burberry logo.
Tisci said that creating a fragrance &ldquo;is such a personal and intimate process, and I especially felt this for Burberry Hero,&rdquo; according to <a href="https://wwd.com/beauty-industry-news/fragrance/burberry-unveils-hero-riccardo-tiscis-first-fragrance-for-the-brand-1234889805/?cx_testId=5&amp;cx_testVariant=cx_1&amp;cx_artPos=0#cxrecs_s" target="_blank" rel="noopener">WWD</a>. He was aiming to &ldquo;encapsulate modern masculinity, to play on the essence of primal human and animal instincts.&rdquo; He also loved working with <a href="https://www.lofficielusa.com/film-tv/lady-gaga-adam-driver-house-of-gucci-movie-instagram" target="_blank" rel="noopener">Driver</a>, making remarks on how he redefines masculinity in today&rsquo;s world with his emotions and strength.
The feelings are mutual for Driver. &ldquo;I&rsquo;m very happy to be working with Burberry on this campaign, and with Riccardo Tisci in representing his first fragrance for the brand,&rdquo; he said in a press release in early July.&nbsp;

Adam Driver is the New Face of Burberry in Centaur Fragrance Ad

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