In a new video, the supermodel shows off Pump 'n' Volume HD, the latest mascara creation by Peter Philips.

If you&#39;ve been wanting to take your makeup to supermodel levels, there&#39;s now yet another way to achieve this. To promote DIORSHOW Pump &#39;n&#39; Volume HD, a new mascara by Peter Philips, Dior has enlisted its world-famous face Bella Hadid to show off her major lashes in a new video.

In the video, Hadid wears an all-black look comprising a netted beret, choker, and long dress&nbsp;as she poses, winks, and captivates in the new mascara. Camera flashes permeate the shots as the model knocks down studio lighting and escapes in a chic car, giving the paparazzi a knowing wink just as the window rolls up. Her confident narrative, placed alongside shots of the tube of lash magic itself, hints at the new mascara&#39;s transformative potential.

Hadid has been the face of Dior Makeup since 2017, when she fronted the campaign for DIORSHOW&#39;s original Pump &#39;n&#39; Volume mascara. She&#39;s since worked with the French brand on ads for eye and lip products, a spooky Halloween video, and the recently launched Backstage line, and this latest project marks a return to the&nbsp;lacquer that started it all. Philips, who worked&nbsp;to combine volume and definition for the appearance of more lashes, could not be more excited to have the supermodel promoting his new creation.

&quot;She really embodies the DIORSHOW woman,&quot; Peter said of Hadid in a behind-the-scenes interview. &quot;She&#39;s got a very positive, bubbly attitude...she&#39;s an icon, but at the same time, she&#39;s very approachable.&quot;

With Hadid&#39;s approachable glamour and Philips&#39; latest innovations, the new campaign argues its starring mascara may be just the energy boost beauty junkies need this season. New lashes for spring? Perhaps truly groundbreaking.

Bella Hadid Stars in the New DIORSHOW Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Bella Hadid Stars in the New DIORSHOW Campaign

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