For two weekends, the legendary maison will take over New York City's Meatpacking District.

From classics like No.5 and Bleu de Chanel to newcomers from the Chance line, Chanel has always fancied a mesmerizing scent while remaining true to the elements that make it special to many.
In 2001, perfumer Jacques Polge introduced Coco Mademoiselle to the world and hooked younger consumers to the fragrance. 25 years later, Chanel tapped Grammy-nominated singer-songwriter Gracie Abrams to be the face of the perfume's newest iteration: Coco Mademoiselle Crush Absolu.&nbsp;
To celebrate the release of the lychee-grapefruit-powered fragrance, Chanel is taking over the Meatpacking District, which will welcome visitors to enjoy it in person. The one-of-a-kind experience takes shape in a café-inspired setting that will put the world of Coco Mademoiselle on center stage.

Café Mademoiselle. Courtesy of Chanel Beauty.

When guests arrive at the scent-driven pop-up, they will be received by a lush pink interior adorned with black and gold detailing.&nbsp;
Whether you choose to sit at the bar or a table, the journey of diving into the fragrance's orange, May rose, and vetiver notes will occur. The individualized discovery will have an array of options, but will highlight the new Crush Absolu offering.
Found your newest addition to your fragrance lineup? The space will have products from the Coco Mademoiselle line, complementary hair and body products, and brand-new and signature Chanel makeup offerings available to purchase on-site. So, if you've been meaning to restock, this is a great chance to do so.

Located at 873 Washington Street, the special event is free and open to the public. On Sept. 11 and 18, the pop-up will be open from 12 p.m. to 7 p.m., while the hours for Sept. 12, 13, 19, and 20 will be 10 a.m. to 7 p.m., so chances to explore the fragrance will be plentiful for all.
As Chanel's in-house Perfumer Creator Olivier Polge says, "Coco Mademoiselle Crush Absolu is a call to be bold and confidently express yourself." Ready to explore the glamorous world of Coco Mademoiselle Crush Absolu? To avoid the hassle, sign up <a href="https://www.chanel.com/us/fragrance/coco-mademoiselle-event/?utm_source=thecut&amp;utm_medium=referral&amp;utm_campaign=fb_fr_cocomademoiselle_2026_2h&amp;utm_content=thecut_ccmevent_earlyaccess&amp;utm_term=fnbccmevent">here</a>. Walk-ins are welcome to join in on the fun.
Whether you're taking a small breather during New York Fashion Week or simply curious about the perfume's complex layers, this event is sure to leave you with an urge to disrupt the status quo. Continuing the classic 1980s Coco fragrance legacy, Coco Mademoiselle Crush Absolu is ready to invite guests into its alluring world.

Chanel Beauty's Coco Mademoiselle Crush Absolu Pop-Up Facade. Courtesy of Chanel Beauty.

Chanel Beauty Launches Immersive Fragrance Pop-Up in NYC

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Chanel Beauty Launches Immersive Fragrance Pop-Up in NYC

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