Just recently, Chanel launched @welovecoco, a community Instagram account where insiders can obsess on all things Chanel beauty. The account focuses on user-generated content, and really anyone can show up on the grid, if they tag and use the right hashtags of course (#welovecoco).
To celebrate @welovecoco, the brand flew out to Los Angeles to host a four-day beauty event at The Chanel Beauty House from March 1 to March 4. But before doors were open to the public, Chanel held a bash for its young A-list clientele including Kristen Stewart, Billie Lourd, the Haim sisters, and Tessa Thompson. Though its latest campaign star Kaia Gerber is currently busy in Paris Fashion Week, her legendary mother, Cindy Crawford, showed up simply in a tucked in blouse and pants — she has enough presence to her already, duh. As the stars tried on the newest lipstick shades and laid around in a pearl-filled bathtub, they were serenaded by a surprise performance from popstar Tove Lo.
If anyone can pull out a chic pop-up event, it's Chanel. Late last year, the classic French brand designed a pop-up women's social club at The Wing, New York, which was also intended for millenial women. Chanel has long been associated with older women, but the brand is now showing us that younger women can love Coco too.