Produced by Paris Brosnan, the short film honors the 10-year anniversary of Feed and Clarins' ongoing philantropic alliance to end childhood hunger.

With the release of a short film produced by emerging filmmaker Paris Brosnan, son of <a href="https://www.lofficielusa.com/fashion/michael-kors-007-no-time-to-die-capsule-collection" target="_blank" rel="noopener">James Bond</a> actor Pierce Brosnan, French cosmetics giant <a href="https://www.lofficielsingapore.com/beauty/responsible-beauty-clarins" target="_blank" rel="noopener">Clarins</a> observes Hunger Action Month and celebrates a decade-long partnership with <a href="https://feedprojects.com/pages/about" target="_blank" rel="noopener">Feed,</a>&nbsp;a socially driven lifestyle brand with a mission to "create good products that help feed children around the world." Founded in 2007 by Lauren Bush Lauren, niece of former President George W. Bush and wife of David Lauren, son of <a href="https://www.lofficielusa.com/fashion/ralph-lauren-spring-summer-2021" target="_blank" rel="noopener">Ralph Lauren</a>, FEED was born out of Bush Lauren's love of fashion and design paired with a desire to give back and has assisted in providing over 120 million meals globally through non-profit giving partners in the U.S. and around the globe.
Following her experience as a Student Spokesperson for the <a href="https://www.wfp.org/" target="_blank" rel="noopener">UN World Food Program</a> (WFP) in 2004, where Bush Lauren had the opportunity to witness firsthand the issues of hunger and poverty that plague many communities in Central America, Asia, and Africa on a daily basis, she was then inspired to create the initial Feed 1 Bag. When purchased, the artisan-made burlap bag feeds one child in school for one year, and still to this day, every product the <a href="https://www.lofficielusa.com/fashion/schiaparelli-fashion-regina-king-dress-emmys-charity" target="_blank" rel="noopener">charity</a> brand designs has a number on it representing the <a href="https://www.lofficielusa.com/fashion/academia-aesthetic-back-to-school-fall-trend" target="_blank" rel="noopener">school</a> meals donated with its purchase. From <a href="https://www.lofficielusa.com/fashion/luxury-bag-zodiac-sign-chanel-dior-hermes" target="_blank" rel="noopener">bags</a> and <a href="https://www.lofficielusa.com/fashion/best-hair-accessory-trends-summer-2021" target="_blank" rel="noopener">accessories</a> to home goods and even <a href="https://www.lofficielusa.com/wellness/gwyneth-paltrow-launches-goop-coffee" target="_blank" rel="noopener">coffee</a>&mdash;thanks to Feed's first shop and caf&eacute; opened in the heart of DUMBO, Brooklyn in 2017&mdash;everyone can participate in the company's goal to make the world a better place one bag, <a href="https://www.lofficielusa.com/fashion/cuffs-bracelet-fashion-jewelry-trend" target="_blank" rel="noopener">bracelet</a>, or latte at a time, via both in-store exclusive and online purchases.&nbsp;

FEED 1 Bag

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 <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Feed's 10-year long partnership with prestigious <a href="https://www.lofficielusa.com/beauty/best-beauty-makeup-skincare-to-shop-september-2021" target="_blank" rel="noopener">beauty</a> brand Clarins started in 2011, with the aim of providing support to the ongoing work of the UN WFP and No Kid Hungry (NKH) in the United States, helping fund over 36 million school meals by the end of 2021. To sponsor these efforts, the two labels joined forces by launching the Clarins Gift with Purpose Feed promotions each spring and fall, an initiative for which Clarins guests at Macy's, Nordstrom, Saks, Bloomingdales, and <a href="https://www.clarins.ch/" target="_blank" rel="noopener">clarinsusa.com</a> may purchase a <a href="https://www.lofficielusa.com/beauty/linda-evangelista-failed-cosmetic-procedure-coolsculpting-ended-career" target="_blank" rel="noopener">cosmetics</a> tote bag or pouch featuring the brand's logo and the number "7"&mdash;with the latter indicating that the purchase has helped supply seven school meals for kids. 
 <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">&ldquo;The number we put on every Feed bag or accessory connects customers with the cause in a tangible and shareable way,&rdquo; says Bush Lauren. &ldquo;Each meal we are able to help provide truly makes a difference to the child who receives it&mdash;for some, it may be the only meal they receive all day&mdash;and an entire school year of consistent meals can truly change a life.&rdquo; And through the sale of these <a href="https://www.lofficielusa.com/fashion-week/maison-margiela-fall-winter-2021-haute-couture-collection-john-galliano" target="_blank" rel="noopener">artisan</a>-made bags, Clarins and Feed not only guarantee nutritious meals that give children the energy they need to focus and learn, but also allow for a more <a href="https://www.lofficielusa.com/fashion/stella-mccartney-sustainability-shoes-bags" target="_blank" rel="noopener">sustainable</a> livelihood for local artisan partners and their families.
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Clarins Gift with Purpose FEED pouch

The philantropic alliance between Feed and Clarins came as a natural fit. &ldquo;I met Lauren 10 years ago, and very quickly we realized we shared the same values, the same spirit&mdash;respect for the environment, for life, for people,&rdquo; explains Christian Courtin-Clarins. &ldquo;Clarins believes that real beauty is expressed by taking action to make the world a better place. And we want to do more, the work is not over. Our children are the future. We owe it to them to provide education, nutrition, and good health.&rdquo;
Twenty-year-old Paris Brosnan decided to join the duo's admirable cause in 2019, when he became a Feed <a href="https://www.lofficielusa.com/fashion/tag-heuer-sydney-mclaughlin-brand-ambassador" target="_blank" rel="noopener">ambassador</a> and traveled to Sri Lanka with Bush Lauren and Courtin-Clarins to personally document how WFP's work on the ground has been supporting the needy and fostering the regional economy over the years. &ldquo;Traveling to Sri Lanka was an eye-opening experience,&rdquo; said Brosnan of the impact the trip had on him. &ldquo;I was drawn to Clarins and Feed's mission to help solve childhood hunger through school feeding. This school meals program gives children a sense of belonging, community, and an education. A little goes a long way&mdash;collectively, small actions can make a lifechanging difference for those who need it most.&rdquo;
This year, the brands are also launching a social media campaign in which Clarins will donate the funds for 10 school meals for each social media post with the hashtag #ClarinsxFeed and handles for Clarins and Feed.
Watch the short <a href="https://www.lofficielusa.com/film-tv/new-movies-tv-shows-to-watch-october-2021-netflix-hbo-max" target="_blank" rel="noopener">film</a> highlighting all the successes and milestones from the past 10 years of Clarins and Feed's fight against childhood hunger

Clarins & Feed Celebrate 10-Year Partnership With New Short Film for Hunger Action Month

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