Ever since it first launched in 2016, we've been fans of Louis Vuitton's fragrance collection, Les Parfums Louis Vuitton.
It started off with seven perfumes, with the addition of Le Jour Se Lève earlier this year, and now, a ninth fragrance expands the collection. Translating to "dream catcher", Attrape-Rêves is unveiled in Louis Vuitton's first ever short film for the fragrance collection. The film stars Oscar-winning actress and Louis Vuitton ambassador Emma Stone and was directed by Sam Mendes, also an Oscar winner.
Representing the various journeys a woman experiences in life, Stone goes from strolling along a beach to walking through lush, dreamy fields, cruising down a highway in a vintage convertible and stepping through red velvet curtains onto a grand theatre stage—always with the wind in her distinctive auburn hair. It brings to mind the precious, fleeting moments in life, which are what inspired master perfumer Jacques Cavallier-Belletrud when he created Attrape-Rêves.