Love is in the air&mdash;and so are the blush-worthy beauty drops worth swooning over.&nbsp;

<a href="https://www.lofficielusa.com/beauty/january-2026-beauty-launches-dior-ysl-prada-skincare-makeup-fragrance">Last month&rsquo;s beauty launches</a> kicked off the year on a strong note, ushering in reparative formulas as brands signaled their 2026 resolutions: a renewed focus on ease, versatility, and refinement. That momentum came with long-awaited shade extensions of classic staples, buzzy new pieces altogether, and even a few surprising reformulations of tried-and-true icons&mdash;<a href="https://www.lofficielusa.com/beauty/armani-foundation-review-luminous-silk-relaunch">Armani&rsquo;s ever-popular Luminous Silk Foundation</a> included. This February, both fan favorites and rising brands are building on that same energy, with blush-worthy releases setting the mood just in time for the month of love.

Anastacia Aesthetics Lip Drip. Photography courtesy of Anastacia Aesthetics.

Anok Yai. Photography courtesy of Rhode Skin.

Continuing its reign of cult-favorite tinted lip essentials, Summer Fridays has officially expanded into lip liners and lip stains designed to perfectly complement the Lip Butter Balm that put the brand on the map. In true <a href="https://www.lofficielusa.com/shopping/valentines-day-women-gift-guide-for-her-ideas-inspiration-luxury-fashion-shopping-dior-jimmy-choo-loewe">Valentine&rsquo;s Day fashion</a>, it has also released the Sweet Pink Duo, a limited-edition set of its beloved balm in two delectable shades: Birthday Cake (a light pink shimmer with subtle sweetness) and Strawberry Soft Serve (a cool baby pink tint with a hint of strawberry flavor). 
Unsurprisingly,&nbsp;<a href="https://www.lofficielusa.com/beauty/rhode-eye-mask-review-eye-patch-hailey-bieber">Hailey Bieber&rsquo;s Rhode</a> isn&rsquo;t falling behind. Following its signature chic, <a href="https://www.lofficielusa.com/fashion/spring-summer-2026-campaigns-fashion-trends-photos-looks">lifestyle-driven campaigns</a>, the brand has announced the upcoming Caffeine Reset Face Mask and Peptide Lip Boost, starring the perennial style reference alongside supermodel Anok Yai in an icy, apr&egrave;s-ski getaway. Meanwhile, Merit has made its viral, once-limited-edition lip blushes a permanent part of its lineup, introducing eight shades designed to pair with its award-winning Flush Balm Cream Blush.

Djerf Avenue Body Cream. Photography courtesy of Djerf Avenue Beauty.

Le Labo Violette 30. Photography courtesy of Le Labo.

In the bath and body space, <a href="https://www.lofficielusa.com/fashion/matilda-djerf-djerf-avenue-new-york-city-pop-up-fashion-show">Matilda Djerf&rsquo;s eponymous brand</a> makes its first foray with a three-piece collection&mdash;including a silky lotion, hand cream, and hand wash&mdash;wrapped in a sultry yet fresh woody scent. Luxury French house Sisley is also expanding its best-selling Black Rose collection with a new antioxidant-rich serum designed to boost plumpness and vitality.&nbsp;
For fragrance obsessives, February brings no shortage of temptation. Highlights include <a href="https://www.lofficielusa.com/beauty/le-labo-city-exclusives-osmanthus-19-launch">Le Labo&rsquo;s</a> newest permanent addition, Violette 30, alongside ultra-luxe, addictive scents from Miu Miu, <a href="https://www.lofficielusa.com/fashion-week/valentino-spring-summer-2026-haute-couture-fashion-show-looks-runway-photos-video">Valentino</a>, and Parfums de Marly.&nbsp;

Summer Fridays Lip Oil, Blush, and Lip Stain. Photography courtesy of Summer Fridays.

Maison Margiela REPLICA Up At Dawn Eau de Toilette. Photography courtesy of Maison Margiela.

And that&rsquo;s just the beginning. As always, the month delivers a seemingly endless sea of beauty releases. Whichever launch calls your name, there&rsquo;s no denying this month&rsquo;s lineup is particularly swoon-worthy. After all, when you&rsquo;re a beauty lover, a new haul can feel just as romantic as a candlelit date&mdash;if not more so. One wrong move and a day of &ldquo;girl math&rdquo; justifications later, your collection starts to resemble a mini Sephora.
Whether you&rsquo;re treating yourself to solo self-care, heading out with your closest friends, or getting ready for a first date, these February releases are all about celebrating love in every form&mdash;with glow-boosting, blush-enhancing, and delightfully indulgent formulas that make every moment feel special. Because yes, everything&nbsp;is romantic.

<h2 class="p1" style="text-align: center;">February 2026 Beauty Launches: Makeup</h2>

L'OFFICIEL USA&nbsp;may be compensated and/or receive an affiliate commission if products are purchased through our links. These items were gifted. Neither decides our editorial decisions.

One word: impact. From the moment you see Burberry&rsquo;s new loose powder, you can tell it&rsquo;s going to be in rotation for years and years to come (for more reasons than one). We&rsquo;ll start with the obvious: unlike many luxury loose powders that feel surprisingly small for the price, this one comes in a generous, oversized jar that still maintains the house&rsquo;s signature sleek, polished touch.
The formula is just as versatile. It works for everything from lightly setting makeup and blurring texture to full-on baking and reverse contouring. You can tap on the lightest veil with a fluffy brush or press it in more generously to let it &ldquo;soak&rdquo; and create a more sculpted, chiseled effect&mdash;all without the dreaded flashback. Even on my dry, cakey-prone skin, it managed to set everything in place without looking patchy or heavy, which is no small feat.
Burberry Beyond Wear Finishing and Smoothing Loose Powder, $57,&nbsp;<a href="https://www.nordstrom.com/s/beyond-wear-finishing-smoothing-loose-powder/8868345?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=250" target="_blank" rel="noopener">Nordstrom</a>

Burberry Beyond Wear Finishing and Smoothing Loose Powder. Photography courtesy of Burberry.

Burberry

In the spirit of building on New Year&rsquo;s resolutions, Est&eacute;e Lauder joins the growing list of beauty brands relaunching their most beloved products. For the luxury mainstay, nothing is perhaps as iconic as the Double Wear Stay-in-Place Foundation, which now arrives with a longer-wearing, more breathable formula.&nbsp;
Even for someone who rarely reaches for foundation&mdash;on account of my dry, eczema-prone skin and unusual intolerance for feeling a full layer of product across my face&mdash;it&rsquo;s easy to see why Double Wear has been a staple in professional makeup kits since its launch in the late &lsquo;90s. The foundation delivers a velvet-matte finish with medium to full coverage that doesn&rsquo;t sit heavily on the skin. It does everything you need a foundation to do: even tone and texture, blur imperfections, and blend easily with just about any tool.&nbsp;
Its biggest selling point? Much like the &ldquo;Stay-in-Place&rdquo; branding suggests, it quite literally doesn&rsquo;t budge even without setting spray. Yes, no telltale greasiness after hours of wear. (Translation: a reliable go-to for nights out when endless cocktails, bottomless bottles of champagne, and a lot of dancing are involved.)&nbsp;
My only real qualm has less to do with the formula and more with the packaging. The bottle doesn&rsquo;t come with a pump or dispenser, making it difficult to control how much product comes out and increasing the likelihood of waste&mdash;meaning you have to be extra careful with every pour.
Still, minor packaging grievances aside, Double Wear proves why it has remained a classic for decades.
Est&eacute;e Lauder Double Wear Stay-in-Place Foundation, $52,&nbsp;<a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286?skuId=2937373&amp;icid2=products%20grid:p520286:product" target="_blank" rel="noopener">Sephora</a>

Estée Lauder Double Wear Stay-in-Place Foundation. Photography courtesy of Estee Lauder.

Estée Lauder

You might know Patrick Ta Beauty for its cult-favorite blush duos, but among the brand&rsquo;s long list of best-sellers is the award-winning Major Skin Hydra-Luxe Foundation. Since its debut in 2024, fans have been asking for a concealer to pair with the glowy, luminous base. Even namesake founder and celebrity makeup artist Patrick Ta seemed to tease the possibility a few months ago: during a follow-along masterclass in New York last fall, he coyly laughed when someone asked when his first concealer might finally arrive.&nbsp;
The wait is finally over. Staying true to the brand&rsquo;s aesthetic, Patrick Ta&rsquo;s Major Skin Concealer arrives in a luxe glass tube and rose-gold accents. But the formula is the real standout. It&rsquo;s lightweight and easy to blend, with flexible coverage that layers well without looking heavy. What I liked most is that it almost works like a two-in-one color corrector and concealer: the subtly peachy undertones help neutralize darkness without leaning too warm or too cool.&nbsp;
A big plus for all the dry skin girls: it also has a hydrating, serum-like feel on the skin. And if there was ever a question about how well it performs, even my mom pointed out how brightening yet smooth it looks.&nbsp;
Patrick Ta Major Skin Soft Blur Brightening Concealer, $34,&nbsp;<a href="https://www.sephora.com/product/P520636">Sephora</a>

Patrick Ta Major Skin Soft Blur Brightening Concealer. Photography courtesy of Patrick Ta.

Patrick Ta

Last month, Westman Atelier kicked off the year with a long-awaited shade extension of its best-selling cream contour sticks. Now, the brand is keeping the momentum going with the launch of the HydroBalm Lipstick, a tinted lip balm-meets-lipstick hybrid.&nbsp;
As the name suggests, the formula marries the comfort of a lip balm with the pigment and polish of a traditional bullet lipstick. It leaves a soft satin finish and offers a rich, balanced pigment: noticeable enough to add life to the lips without feeling overdone or difficult to blend and diffuse. It&rsquo;s the kind of day-to-night color that doesn&rsquo;t scream &ldquo;lipstick,&rdquo; but can easily be built up for more payoff.&nbsp;
The texture, meanwhile, is lightweight and comfortable, with a subtle hint of moisture that&rsquo;s especially welcome in colder weather, though it&rsquo;s not so emollient that it would feel heavy in the summer. On application, there&rsquo;s a lightly sweet, minty sensation that lingers for a few minutes without any stinging or tingling that some formulas can cause.&nbsp;
While I wish it smoothed lip lines a bit more, I appreciate how the formula doesn&rsquo;t settle into lines or emphasize flakes and cracks. And the characteristically luxurious, sturdy packaging certainly adds to the appeal. 
Westman Atelier HydroBalm Lipstick, $48,&nbsp;<a href="https://www.sephora.com/product/P520826" target="_blank" rel="noopener">Sephora</a>

Westman Atelier HydroBalm Lipstick. Photography courtesy of Westman Atelier.

Westman Atelier

As a certified lip hoarder, I&rsquo;ve probably amassed hundreds of different formulas over the years. Needless to say, I&rsquo;m not the easiest person to impress when it comes to great lippies I&rsquo;ll actually keep in rotation (even if they inevitably end up living in my drawer for years). I&rsquo;ve swatched them all&mdash;creams, liquids, balms, oils, sticks, you name it&mdash;so very little surprises me at this point.&nbsp;
But Decort&eacute; managed to do just that with its new Cream Glow Lipstick.&nbsp;
I&rsquo;m a sucker for a formula with a slippery glide, and this one delivers exactly that. The texture has a smooth, salve-like slip that feels more like a lip oil in stick form. What&rsquo;s surprising is how lightweight it feels, given how pigmented it is. The color payoff is rich and immediate, yet never feels heavy on the lips.&nbsp;
Even after the color fades, my lips don&rsquo;t feel dried out&mdash;something that can&rsquo;t be said for many highly pigmented lipsticks. 
Decort&eacute; Cream Glow Lipstick, $40,&nbsp;<a href="https://decortecosmetics.com/products/rouge-decorte-cream-glow?variant=46847760990359" target="_blank" rel="noopener">Decort&eacute;</a>

Decorté Cream Glow Lipstick. Photography courtesy of Decorté.

Decorté

Surprisingly, it&rsquo;s not every day you come across a two-in-one blush and highlighter stick. Yes, you read that right: even in a saturated beauty market, the combo usually appears in powder or cream palettes&mdash;rarely in a single stick format. (Dare I say especially odd considering how much demand there is for quick, easy packaging that saves us time in our daily routines?) Alas, Ariana Grande&rsquo;s r.e.m. beauty is tackling two of the most frequently paired steps in one swipe with the M&eacute;lange &agrave; Trois Blush and Highlighter Stick.&nbsp;
The duo is housed in a sleek, bullet-shaped stick that&rsquo;s compact enough to slip into even the smallest bags and pockets imaginable. It delivers a true hydrating, creamy formula with strong color payoff you shouldn&rsquo;t underestimate. And the result: a glowy flush with a soft, light-catching shimmer that doesn&rsquo;t veer into full-on glitter territory. 
r.e.m. beauty M&eacute;lange &agrave; Trois Blush and Highlighter Stick, $29,&nbsp;<a href="https://www.ulta.com/p/melange-a-trois-blush-highlight-stick-pimprod2057423?sku=2653306&amp;cmpid=PS_Non%21google%21Product_Listing_Ads&amp;cagpspn=pla&amp;CATCI=pla-295337885746&amp;CAAGID=28397269470&amp;CAWELAID=&amp;CATARGETID=330000200002991478&amp;CADevice=c&amp;gad_source=1&amp;gad_campaignid=412312470&amp;gbraid=0AAAAAD9rLH4Mnsym_OT7AcozBUgZyNBuS&amp;gclid=Cj0KCQiAhaHMBhD2ARIsAPAU_D5oEl5PeNKlfmmzv4TsmqWoFA_-_W3rnkWcTHO9TjI8GYpGFyTF5UYaAkw-EALw_wcB" target="_blank" rel="noopener">Ulta</a>

r.e.m. beauty Mélange à Trois Blush and Highlighter Stick. Photography courtesy of r.e.m. beauty.

r.e.m. beauty

Merit has introduced a new generation of matte lipsticks that outshine many of its predecessors. Most matte formulas&mdash;liners, bullets, or liquids&mdash;feel dry, tight, or worse, cling to dry patches and settle into natural lip lines. Instead, the Signature Lip Blush smooths out texture and glides on with a silky, velvety, virtually weightless comfort (and trust me, I&rsquo;ve tried hundreds if not thousands of lip products&mdash;this one is in a league of its own).&nbsp;
For a velvet-matte formula with a uniquely weightless feel, it also delivers rich pigment and color payoff. Coverage is even and generous, no dabbing or layering required (a true effortless staple for those on the go and need a quick, trusty wash of color). Even with my insatiable tendency to blot my lips, it lasts three to four hours and fades gracefully. Meanwhile, reapplication is effortless, which is a rarity in matte formulas that often resist layering, or balmy textures that end up emphasizing flakiness.&nbsp;
The packaging adds another bonus: a luxurious gold casing that feels high-end and holds plenty of product for the price.&nbsp;
While I&rsquo;ll always have my favorites, Merit&rsquo;s Lip Blush has easily made its way into my go-to rotation. Needless to say, it&rsquo;s easy to see why BeautyTok has been clamoring for it to join the brand&rsquo;s permanent lineup. 
Merit Signature Lip Lightweight Lip Blush, $28, <a href="https://www.sephora.com/product/signature-lip-blush-P520546?skuId=2945186" target="_blank" rel="noopener">Sephora</a>

Merit Signature Lip Lightweight Lip Blush. Photography courtesy of Merit.

Merit

While Laura Mercier may often fly under the radar, its complexion products&mdash;namely the Tinted Moisturizer and Loose Setting Powder&mdash;have long been go-tos for minimalist makeup wearers and professional artists alike. With its newest launch, the Tinted Blur Balm Skin Tint, the brand is setting out to create another hero product, reimagining a category crowded with heavier, traditional liquid formulas.&nbsp;
At first glance, a pan-packaged complexion product may feel unexpected, but the Tinted Blur Balm proves it&rsquo;s anything but ordinary. It boasts a unique balm-to-powder formula that glides on with the comfort of a balm before setting into a featherlight, powdery finish that feels virtually weightless on the skin. The result? A subtly radiant, grease-free look that works surprisingly well on dry skin, though it&rsquo;s especially well-suited for oily skin types who often rely on heavy setting powders to tame shine.&nbsp;
True to Laura Mercier&rsquo;s ethos of naturally flawless skin, the Tinted Blur Balm&rsquo;s coverage falls in the light-to-medium range. It can easily be applied with fingertips, and a dense brush picks up and diffuses the product without the need for using a heavy hand. Either way, it evens tone and softly blurs imperfections without ever looking or feeling like traditional foundation. It&rsquo;s something that will have others wondering, &ldquo;Are they wearing makeup?&rdquo; And, thanks to its powder finish, it&rsquo;s also self-setting.&nbsp;
To add to the list of its many pros, the shades are incredibly flexible: they adapt to the natural skin in a way that minimizes the need to overthink undertones or depth. What may not look like a perfect match in the pan somehow melts into the complexion once applied.&nbsp;
All in all, for anyone who hates the feeling of wearing foundation, this feels like an answered prayer. I typically rely on concealer, but it has quickly become a staple in my everyday routine&mdash;and it probably will forever. 
Laura Mercier Tinted Blur Balm Skin Tint, $44, <a href="https://www.sephora.com/product/tinted-blur-balm-skin-tint-with-peptides-P520503?skuId=2938991&amp;keyword=laura%20mercier%20tinted%20blur%20balm" target="_blank" rel="noopener">Sephora</a>&nbsp;

Laura Mercier Tinted Blur Balm Skin Tint. Photography courtesy of Laura Mercier.

Laura Mercier

Last year, celebrity makeup artist Mary Phillips finally launched her namesake brand, inspired by her signature, skin-first technique. Expectedly, the debut lineup centered on the Underpainting Palette, a curated edit of cream-based contour, bronzer, and highlighter formulas to be applied before foundation for a more cohesive, natural finish. Now, the brand is answering its most requested ask with a complexion product made to complete the routine: Le Skin Weightless Foundation.&nbsp;
The formula itself is a true liquid with a subtly radiant, skin-like finish that never veers into greasy territory. While it&rsquo;s not entirely &ldquo;weightless,&rdquo; it&rsquo;s impressively lightweight and comfortable, offering just enough substance to feel nourishing and smoothing on the skin. That hydration is largely thanks to 2 percent niacinamide, which helps support skin texture and lends a healthy, almost lit-from-within glow. There&rsquo;s also a soft coconut scent that feels truly delectable (though those sensitive to fragrance may want to patch test beforehand).&nbsp;
Where Le Skin really shines is in its performance. It blends quickly and seamlessly&mdash;especially when used with the matching brush&mdash;and melts into the skin within seconds. Coverage is flexible: it easily builds from sheer to medium (read: ideal for those who have an aversion to wearing foundation). Used sparingly, it gives that coveted &ldquo;natural skin, but better&rdquo; look: even, smooth, and never patchy or cakey.&nbsp;
One of the many pitfalls of having naturally dry skin is that harsh winter conditions make applying makeup too cakey and patchy. Foundations, in particular, tend to cling or break up, which is partly why I skip them and stick to concealer. Le Skin, on the other hand, sidesteps that issue and delivers that &ldquo;natural skin, but better&rdquo; look: even, smooth, and radiant.&nbsp;
Still, those with extra-dry skin will likely enjoy it most with a slightly richer skin prep during colder months&mdash;think a heavier serum or moisturizer underneath&mdash;to prevent dryness from peeking through. But thanks to its balanced texture and finish, it still feels well-suited to humid conditions, making it a rare year-round contender in the serum foundation category.
m.ph Le Skin Weightless Serum Foundation, $49, <a href="https://www.sephora.com/product/le-skin-serum-foundation-P520563?skuId=2944924" target="_blank" rel="noopener">Sephora</a>
m.ph The Foundation Brush, $48, <a href="https://www.sephora.com/product/P520575" target="_blank" rel="noopener">Sephora</a>

m.ph Le Skin Weightless Serum Foundation. Photography courtesy of m.ph by Mary Phillips.

m.ph by Mary Phillips

Milk Makeup is kicking off the year with two exciting new launches: the Cooling Water Jelly Shimmer and the Hydro Grip Gel Concealer, both extensions of the brand&rsquo;s cult-favorite franchises.&nbsp;
The Cooling Water Jelly Shimmer delivers an instantly refreshing, cooling sensation that adds a satisfying zhuzh to application&mdash;without any stinging or burning often associated with plumping products. Its true jelly texture glides smoothly onto the skin and feels surprisingly firm and resilient, not fragile or overly watery as one might expect. I particularly love the thoughtfully designed shape and size: compact enough to use as a highlighter, eyeshadow, or even a lip topper. It&rsquo;s available in four glitzy shades: Ice Pop (a white-and-pink shimmer), Bubbly (a gold-and-silver shimmer), Frose (a rose-gold shimmer), and my personal favorite, Boba (a violet-blue shimmer).&nbsp;
The creamy gloss applies evenly, leaving behind a natural finish with noticeable shimmer. Meanwhile, the shimmer itself feels a bit scattered rather than finely linear, which can read more overtly glittery. That said, it&rsquo;s more of a fun, playful addition than a subtle daytime staple. For that reason, it feels more intuitive as an eyeshadow than a highlighter, where a smoother, more reflective payoff is often preferred. While it doesn&rsquo;t quite stand on its own for me, it shines (literally) when layered with other products to enhance texture and light-catching dimension.
Milk Makeup Cooling Water Jelly Shimmer, $29, <a href="https://www.sephora.com/product/cooling-water-jelly-shimmer-P520582?skuId=2938686" target="_blank" rel="noopener">Sephora</a>

Milk Makeup Cooling Water Jelly Shimmer. Photography courtesy of Milk Makeup.

Milk Makeup

On the other hand, the Hydro Grip Gel Concealer is a new favorite. Despite its stick format, it&rsquo;s impressively creamy and smooth, thanks to its infusion of hydrating ingredients like hyaluronic acid, peptides, blue agave extract, squalane, and aloe butter. The lightweight formula melts seamlessly into the skin with fingers or a brush, delivering light-to-medium, buildable coverage with a soft velvet-matte finish&mdash;totally comfortable for winter wear.
True to its Hydro Grip name, it&rsquo;s also largely self-setting. Dry skin types can skip powder altogether, though those with normal to oily skin may prefer to lightly set it. The compact, spill-proof packaging also makes it an ideal travel companion.
Milk Makeup Hydro Grip Gel Concealer, $29, <a href="https://www.sephora.com/product/P520574" target="_blank" rel="noopener">Sephora</a>

Milk Makeup Hydro Grip Gel Concealer. Photography courtesy of Milk Makeup.

There are a couple of things Huda Beauty is beloved for: richly pigmented buttery eyeshadows, glowy blushes, and, more recently, long-lasting lip stain contours. Now the brand is setting out to spark yet another viral moment with the release of its Easy Bake Pressed Setting Powder.&nbsp;
The finely milled, pressed formula offers natural yet buildable coverage, making it ideal for a customizable finish&mdash;from sheer to light to fully airbrushed and matte. It sets and blurs without ever tipping into cakey, patchy, or overly dry territory, which is no small feat for a pressed powder in the harsh winter cold. It also provides effective, balanced oil control, keeping makeup in place without dulling the skin or leaving it flat.&nbsp;
What stands out most is its versatility across skin types. Even on my dry skin, it sets makeup seamlessly without emphasizing texture, while&mdash;thanks to its finely milled texture&mdash;those with normal, combination, or oily skin will appreciate its ability to control shine without over-mattifying. The only minor drawback is a slight tendency to crease in deeper expression lines, though nothing that feels deal-breaking for such a lightweight formula with a thoughtfully inclusive variety of shades. 
Huda Beauty Easy Bake Airbrush Matte Pressed Setting Powder, $40, <a href="https://www.sephora.com/product/easy-bake-airbrush-matte-pressed-setting-powder-P520357?skuId=2925758&amp;icid2=products%20grid:p520357:product" target="_blank" rel="noopener">Sephora</a>

Huda Beauty Easy Bake Airbrush Matte Pressed Setting Powder. Photography courtesy of Huda Beauty.

Huda Beauty

Arguably the most highly anticipated launch for Summer Fridays yet, the brand&rsquo;s latest drop is the perfect companion to its cult-favorite Lip Butter Balm&mdash;the tinted balm-gloss hybrid that keeps flying off the shelves. Now, the brand has introduced not one, but two additions to its collection of skincare-meets-makeup essentials: the SoftLine Lip Liner and the Flushed Lip Stain.&nbsp;
The SoftLine Lip Liner deserves all the praise it has already gotten since officially launching earlier this month. The creamy formula glides on smoothly without tugging or skipping, making application effortless and precise. Coverage is soft and natural rather than overly intense, yet still delivers rich, even pigment&mdash;a beautifully balanced formula that&rsquo;s ideal for understated, everyday looks.&nbsp;
It dries down to a soft-matte finish with a subtle satin sheen. Impressively, it doesn&rsquo;t feather or bleed, even on well-moisturized, glow-heavy skin. Wear time is equally thoughtful: it lasts for hours but fades naturally, never leaving behind harsh outlines once gloss or lipstick wears off&mdash;just a &ldquo;your lips, but better&rdquo; effect.&nbsp;
The wooden pencil format allows for excellent control, whether you&rsquo;re defining the lip line or softly contouring, and the shade range stands out for its well-calibrated undertones&mdash;warm shades don&rsquo;t skew orange, and cool tones avoid looking ashy or gray. My only complaint? As a certified lip product hoarder, I wish it came in at least twenty more shades. 
Summer Fridays SoftLine Lip Liner, $20, <a href="https://www.sephora.com/product/summer-fridays-softline-lip-liner-P520074?skuId=2940344" target="_blank" rel="noopener">Sephora</a>

Summer Fridays SoftLine Lip Liner. Photography courtesy of Summer Fridays.

Summer Fridays

Meanwhile, the Flushed Lip Stain joins the growing category of lip stain liners with an interesting felt-tip, marker-like design that feels almost like coloring in your lips. There&rsquo;s a bit of a learning curve&mdash;especially if it&rsquo;s your first time using this type of formula or if you&rsquo;re working with deeper shades.
The liquid stain delivers a natural finish, but application is key. On first pass, it can appear faint or slightly uneven, especially if there&rsquo;s any residual balm, lip mask, or gloss on the lips. In fact, lips need to be completely dry for the marker to deposit color properly (otherwise, it simply won&rsquo;t show up the way it would on traditional lip pencils). Once that&rsquo;s sorted, the formula applies evenly and performs exactly as intended.
When used on bare, dry lips, the stain lasts for hours and fades naturally, never leaving behind harsh edges or that obvious &ldquo;I&rsquo;ve faded&rdquo; look. The marker format also makes it easy to be as precise or as diffused as you like, which makes it a great complement to a full lip combo&mdash;or a low-effort standalone moment. While it may take a minute to get the hang of it, once you do, it&rsquo;s a long-wearing, low-maintenance lip stain.
Summer Fridays Flushed Lip Stain, $22, <a href="https://www.sephora.com/product/P520759" target="_blank" rel="noopener">Sephora</a>

Summer Fridays Flushed Lip Stain. Photography courtesy of Summer Fridays.

<h2 class="p1" style="text-align: center;">February 2026 Beauty Launches: Skincare</h2>

I&rsquo;m a die-hard sheet mask loyalist. Nearly every wash-off or leave-in treatment I&rsquo;ve tried over the past decade&mdash;let alone the hundreds I&rsquo;ve tested as a beauty writer&mdash;has left me questioning whether it did anything at all. But Rhode&rsquo;s latest skincare launch, the Caffeine Reset Face Mask, has truly put its counterparts to shame.&nbsp;
Formulated with a blend of hydrating, brightening, and invigorating ingredients&mdash;namely caffeine, vanillyl butyl ether, poppy extract, and the brand&rsquo;s hero peptides&mdash;the mask is designed to refresh tired, stressed skin. While the lifting and sculpting effects the brand claims weren&rsquo;t dramatic after the first use, it noticeably helped reduce puffiness and instantly revived dull, fatigued skin. Think: a genuine &ldquo;reset&rdquo; for mornings after too little sleep.&nbsp;
I particularly appreciate how well it performs as a deeply nourishing treatment mask, especially for pre-makeup skin prep. After just 15 minutes, my complexion looked more even in tone and texture, and my entire routine&mdash;from the brand&rsquo;s award-winning Glazing Milk to my go-to Sunday Riley U.F.O. Face Oil&mdash;absorbed faster and more evenly than usual. It made me realize how often I&rsquo;m unconsciously working products into my skin harder than necessary.&nbsp;
Hydration-wise, the results were undeniable: despite starting with bare skin that hadn&rsquo;t seen product in over 24 hours, my skin felt deeply moisturized, supple, and soft from within, the kind that wasn&rsquo;t just temporarily smoothed on the surface.
As for the texture, it feels balanced: lightweight yet rich, creamy with a subtle balmy-silky slip that melts into the skin. If Rhode&rsquo;s Barrier Butter and Barrier Restore Cream had a love child, this would be it (at least texture-wise). And much like the rest of the brand&rsquo;s lineup (save for the scented lip treatments and tints), it&rsquo;s fragrance-free and gentle. Rinsing it off feels soothing rather than stripping.&nbsp;
For someone who rarely strays from sheet masks, this was an unexpected standout&mdash;and one I&rsquo;ll be reaching for whenever my skin needs a fast, no-fuss refresh.
Rhode Caffeine Reset Face Mask, $38, <a href="https://www.rhodeskin.com/products/caffeine-reset" target="_blank" rel="noopener">Rhode Skin</a>

Rhode Caffeine Reset Face Mask. Photography courtesy of Rhode Skin.

Rhode

In true Rhode fashion&mdash;rooted in the brand&rsquo;s signature glazed, ultra-hydrated skin&mdash;the launch of the Caffeine Reset arrived alongside a lip companion: Peptide Lip Boost. Powered by Rhode&rsquo;s hero multi-peptide complex, the new formula is designed to visibly smooth, plump, and condition the lips.&nbsp;
The packaging feels like a considered upgrade. The tube is shorter and slightly wider than the original Peptide Lip Treatment, with the same glossy finish but a larger applicator opening. It also delivers more product&mdash;15 mL compared to the Lip Treatment&rsquo;s 10 mL&mdash;which feels like a thoughtful touch for something intended to be worn generously.
Texture-wise, it&rsquo;s thick and balmy without being slippery or overly sticky. While richer than a gloss, it never feels too heavy for a lip mask. Once applied, it creates a glossy, glass-like finish that instantly smooths the appearance of fine lines and gives lips a visibly plumper, fuller look. There&rsquo;s a subtle tingling sensation on application, though not uncomfortable or painful like traditional lip plumpers. By morning, my lips felt pillowy soft and supple.&nbsp;
The sugarmint flavor has a soft pink tint that applies clear, paired with a lightly sweet taste and refreshing minty feel. For best results, exfoliating beforehand helps prevent the formula from settling into dry patches.&nbsp;
Rhode Peptide Lip Boost Lip Mask, $23, <a href="https://www.rhodeskin.com/products/peptide-lip-boost-sugarmint" target="_blank" rel="noopener">Rhode Skin</a>

Rhode Peptide Lip Boost Lip Mask. Photography courtesy of Rhode Skin.

It&rsquo;s easy to fall in love with The Ordinary&rsquo;s newest launch: the Rice Lipids + Ectoin Microemulsion. For something so affordably priced, it seems to have no shortage of benefits.&nbsp;
The texture is a milky, serum-like liquid that behaves more like a traditional moisturizer. It absorbs almost instantly, yet provides a surprising amount of hydration&mdash;especially impressive given how lightweight it is.&nbsp;
Truthfully, this felt more like a summer launch at first glance. Yet, despite my perpetually dry skin, this microemulsion instantly provides hydration and comfort through New York&rsquo;s harsh winter temperatures (and wind). It imparts a healthy, softly radiant finish: not shiny or overly glowy, but rather a glassy, lit-from-within look that penetrates the skin deeply. I&rsquo;ve also noticed it helping calm some of the redness I tend to get in the winter. And, after just a few days of consistent use, my skin felt noticeably plumper and bouncier.&nbsp;
I especially love pairing it with <a href="https://www.sephora.com/product/the-ordinary-saccharomyces-ferment-30-milky-toner-P511544?skuId=2768083&amp;icid2=products%20grid:p511544:product" target="_blank" rel="noopener">the brand&rsquo;s award-winning milky toner</a>. Together, they make an ideal routine: the toner adds light hydration and gently smooths texture, while this microemulsion ensures everything absorbs quickly and retains moisture. For lazy days, it&rsquo;s a great two-step daytime routine for normal, combination, or oily skin, and I layer it with richer creams at night when my skin needs more support.
And another great plus: it layers well under makeup&mdash;no pilling or interference. In fact, it has made my complexion products blend much easier and seamlessly (a huge win for someone who wears makeup almost daily). Needless to say, it&rsquo;s a formula I truly love and plan to keep in permanent rotation, made even better by its accessible price point. 
The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer, $13-22.50, <a href="https://www.sephora.com/product/rice-lipids-ectoin-microemulsion-P520808?om_mmc=coop-34933637-437676059-247850552&amp;dclid=CPHAjrLsq5IDFTpkRwEd9HMHdA&amp;gad_source=7&amp;gad_campaignid=23438820191&amp;skuId=2919330" target="_blank" rel="noopener">Sephora</a>

The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer. Photography courtesy of The Ordinary.

The Ordinary

Here&rsquo;s a slightly controversial take: lip masks don&rsquo;t need to be sticky and heavy. It might sound like a rare opinion considering how many formulas on the market lean thick, glossy, and borderline gluey. Thankfully, Osea seems to agree with the launch of the Osea Dream Lip Mask.
While the texture looks rich in the jar, it feels surprisingly comfortable on the lips. The formula has a balmy consistency with a slippery glide, so it goes on thick but never feels weighty. Instead, it leaves lips pillowy-soft and slightly plumped, helping smooth the look of natural lip lines&mdash;thanks in part to the brand&rsquo;s bio-retinol ingredients. And another plus? It also comes with a juicy, passion fruit scent.&nbsp;
And I really can&rsquo;t reiterate how well-balanced the formula is enough. Many lip masks deliver great hydration but sacrifice comfort in the process. This one manages to be deeply nourishing while still feeling light and easy to wear. After just one overnight use, my lips truly felt brand new.&nbsp;
Osea Dream Lip Mask, $28, <a href="https://www.ulta.com/p/dream-lip-mask-pimprod2057402?sku=2651694" target="_blank" rel="noopener">Ulta</a>

Osea Dream Lip Mask. Photography courtesy of Osea.

Osea

It isn&rsquo;t hard to fall in love with Ultra Violette&rsquo;s Sequin Supreme, the latest addition to the brand&rsquo;s sunscreen lineup. While I&rsquo;ll admit I&rsquo;m not the most diligent sunscreen wearer (criminal, I know), there&rsquo;s one thing that has kept me reaching for this one consistently: the glow.&nbsp;
The formula is a lightweight liquid&ndash;cream hybrid that spreads easily across the skin and offers broad-spectrum protection. It has a nude-toned base that blends out to a clear finish, leaving behind a soft, shimmery sheen. The shimmer itself is subtle&mdash;much more natural-looking than the glitter-heavy finishes you sometimes see in glowy SPFs&mdash;but it&rsquo;s still something to keep in mind if you prefer a completely matte or shimmer-free look. For anyone who loves a dewy, luminous finish, though, it adds a really pretty radiance.
It&rsquo;s also the kind of sunscreen that layers easily under makeup. I didn&rsquo;t necessarily find that it dramatically improved wear time or blending the way a dedicated primer might, but it also didn&rsquo;t pill or ball up under foundation&mdash;which, frankly, is already a win compared to many SPFs. There&rsquo;s a faint citrusy sunscreen scent on initial application, but it fades quickly and never feels overpowering. Overall, it&rsquo;s the glow that makes this one stand out: fresh, radiant skin with protection built in.
Ultra Violette Sequin Supreme SPF 50, $36, <a href="https://www.sephora.com/product/ultra-violette-sequin-supreme-spf-50-P520828" target="_blank" rel="noopener">Sephora</a>

Ultra Violette Sequin Supreme SPF 50. Photography courtesy of Ultra Violette.

Ultra Violette

Eye care is essential, especially when it comes to the Guerlain Abeille Royale Youth Repair Eye Care. Housing the alchemy of three particularly rich black bees' honey to renew and repair skin, this eye cream is five times more concentrated to meet the heightened need for care around the eyes&mdash;and the daily 10,000 blinks we partake in. Guerlain&rsquo;s triple-honey technology targets stromal cells while simultaneously strengthening the skin barrier and deeper epidermis. For a filler effect without the hassle, low-molecular-weight hyaluronic acids plump fine dehydration lines back to perfection. The second-skin effects of this eye care are unbeatable, with up to eight hours of wear.
Guerlain Abeille Royale Youth Repair Eye Care, $110,&nbsp;<a href="https://www.sephora.com/product/guerlain-abeille-royale-anti-aging-eye-cream-P457272?country_switch=us&amp;lang=en&amp;skuId=2353068&amp;om_mmc=ppc-GG_17798154149___2353068__9067609_c&amp;country_switch=us&amp;lang=en&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17790678136&amp;gbraid=0AAAAADnIXb3rbLfNG0fidIi_mrOF-EFSX&amp;gclid=Cj0KCQiA1czLBhDhARIsAIEc7ujtwHAlCIMFgS2j2bK0tTQH_lWuS1v8rQuzvWNdVGst2qbhfb-Ecv0aAuM7EALw_wcB" target="_blank" rel="noopener">Sephora</a>

Guerlain Abeille Royale Youth Repair Eye Cream. Photography courtesy of Sephora.

Guerlain

True to its emphasis on Korean herbal medicine, luxury Korean beauty brand Sulwhasoo expands its best-selling Concentrated Ginseng line with the Concentrated Ginseng Rejuvenating Cleansing Foam.&nbsp;
The cream-to-foam formula lathers generously&mdash;far more than I expected from a single dime-sized press&mdash;and cleanses thoroughly without leaving my skin feeling dry, tight, or stripped. Despite how gentle it feels, it&rsquo;s surprisingly effective at removing makeup. I tested it on a full face&mdash;foundation, contour, concealer, blush, highlighter, and lip product&mdash;and after massaging it into every contour of my face for about two minutes, everything lifted cleanly (yes, I confirmed with a micellar-water-drenched cotton round).
Expectedly, it&rsquo;s not the strongest at removing eye makeup (as is true of non-oil-based cleansers): it struggled to remove cream and gel liners along the waterline. Surprisingly, though, it handled regular, non-waterproof mascara well. Where it really excels is in breaking down oil, surface buildup, and daily impurities, leaving skin soft, balanced, and refreshed.
The formula is powered by Sulwhasoo&rsquo;s signature Korean ginseng actives, including a patented compound designed to help maintain skin smoothness post-cleanse, as well as ginseng peptides and a ginseng amino complex comprising 17 amino acids to support the skin&rsquo;s protective barrier. There&rsquo;s also a subtle fruity-fresh scent&mdash;pleasant, but something to note if you&rsquo;re sensitive to fragrance.
Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam, $65, <a href="https://www.nordstrom.com/s/concentrated-ginseng-rejuvenating-cleansing-foam/8746359?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam. Photography courtesy of Sulwhasoo.

Sulwhasoo

The Dime Dewy Recovery Mask is truly what it sounds like: a reset.
The power of Dime&rsquo;s treatment delivers uncharted hydration levels, with cellular longevity at its core. With snow mushroom extract, NAD+, and vitamin C, this makeup supports DNA repair while brightening (and, frankly, evening) your skin. Plus, snow mushroom extract holds upwards of 500x its weight in water to hydrate and plump. But that&rsquo;s not all, its all-purpose formula works in two ways. You can wear Dime as a standard 15-minute intensive hydration treatment, or users can leave it on overnight for maximum hydration absorption.
I highly recommend lathering this beyond your face to target fine lines on your chest and neck (though it can get a bit messy once added to the bedtime routine).&nbsp;
Rinse in the morning and melt away at these swoonworthy results that will leave you shining like the North Star.
Dime Dewy Recovery Mask, $48,&nbsp;<a href="https://www.ulta.com/p/dewy-recovery-mask-pimprod2057376?sku=2651684" target="_blank" rel="noopener">Ulta</a>

Dime Dewy Recovery Mask. Photography courtesy of Ulta.

Dime

The Anua PDRN Hyaluronic Acid Oil Capsule Mist is the ultimate refresher, boosting moisture for an all-encompassing glow. The beauty of its sea-colored emerald tone absorbs into the skin easily, through a silky and lightweight misting formula, with ingredients such as PDRN, hyaluronic acid, and collagen, the picture-perfect makeup to refresh the skin. PDRN (also known as salmon sperm DNA) enhances the skin's appearance, while hyaluronic acid provides deep hydration, with additional ingredients like hydrolyzed collagen helping retain the skin&rsquo;s overall moisture barrier. I use 3-5 sprays&mdash;both in the morning and at night&mdash;to look and feel my best for ample results.
Anua PDRN Collagen Glow Facial Serum Spray, $21, <a href="https://www.ulta.com/p/pdrn-hyaluronic-acid-hydrating-capsule-mist-pimprod2055946?sku=2651351" target="_blank" rel="noopener">Ulta</a>&nbsp;

Anua PDRN Hyaluronic Acid Hydrating Mist. Photography courtesy of Ulta.

Anua

Glass skin for the lips in one chic, luxurious tube. The Anastacia Aesthetics Lip Drip is infused with nourishing oils like vitamin E, coconut, jojoba, GHK-CU, and avocado, protecting the lips from wind burns, cracks, and dry flakes&mdash;with a plump, ultra-glossy finish and a thick yet surprisingly lightweight, balmy comfort to match. Anastacia&rsquo;s promised-to-perfection formula truly softens even the driest of lips, elevated with a metal applicator for a seamless glide (and, of course, a refreshingly cooling effect).
Anastacia Aesthetics Lip Drip, $27, <a href="https://anastaciaaesthetics.com/lip-drip" target="_blank" rel="noopener">Anastacia Aesthetics</a>

Anastacia Aesthetics

Korean skincare favorite Beauty of Joseon, beloved for its <a href="https://www.lofficielusa.com/beauty/best-sunscreens-under-makeup-fall-winter-spf">makeup-friendly sunscreens</a>, expands its best-selling Revive line with the Revive Firming Moisturizer&mdash;a formula built around clinically backed ingredients, including a low, supportive concentration of retinol designed to gently maintain skin firmness rather than aggressively treat it.
The Revive Firming Moisturizer is silky and lightweight, making it especially well-suited for daytime wear and those with oily or combination skin. It feels gentle and soft upon application, delivering nourishment and comfort without any added glow or dew. The finish stays natural and balanced throughout the day&mdash;something I imagine oily skin types will especially appreciate, as it doesn&rsquo;t turn greasy or slippery over time.
I also found it smooth and hydrating enough to work under makeup without any pilling or interference. It behaves exactly how I want a daytime moisturizer to: invisible, reliable, and supportive. While it&rsquo;s comfortable on dry skin, I wouldn&rsquo;t rely on it alone during colder months, when extra hydration is usually needed. That said, I can easily see myself reaching for it in warmer weather, or anytime I want a lightweight moisturizer that works seamlessly with makeup.
Overall, it&rsquo;s a solid everyday option, and one of the closest things I&rsquo;ve found to a true &ldquo;set-it-and-forget-it&rdquo; daytime moisturizer.
Beauty of Joseon Revive Firming Moisturizer, $24, <a href="https://www.sephora.com/product/beauty-of-joseon-revive-firming-moisturizer-P521351?skuId=2956902&amp;icid2=products%20grid:p521351:product" target="_blank" rel="noopener">Sephora</a>

Beauty of Joseon Revive Firming Moisturizer. Photography courtesy of Beauty of Joseon.

Beauty of Joseon

Christian Siriano has already conquered the fashion world, and now he&rsquo;s stepping into beauty with his new skincare brand, Runway&mdash;which launched just after he presented his Fall/Winter 2026 collection at New York Fashion Week.&nbsp;
Inspired by years spent backstage at shows, Runway centers on formulas designed not only to complement makeup but also to support the skin over time. The debut lineup includes seven essentials, each cheekily named after familiar backstage moments: the First Look Primer Serum, the Behind the Scenes Reset Essence, the Spotlight Retinol Alternative Serum, the Radiance Ready Moisturizer, the All Access Sleep Mask, the Stage Bright Eye Cream, and the Finishing Touch Hand Cream.
Arguably, the standout is the First Look Primer Serum, a gel primer-serum hybrid with a slightly grippy texture that helps makeup stay put while leaving behind a subtle glow. It&rsquo;s the kind of product that works just as well on its own, too (you know, for days when you&rsquo;re emulating that off-duty model look).
Runway by Christian Siriano First Look Primer Serum, $30,&nbsp;<a href="https://runwayready.co/product/first-look-gripping-glow-primer" target="_blank" rel="noopener">Runway</a>

Runway by Christian Siriano First Look Primer Serum. Photography courtesy of Runway by Christian Siriano.

Runway by Christian Siriano

Goop, best known for its celebrity founder, Gwyneth Paltrow&mdash;and outrageously named products in the name of wellness&mdash;launches its latest endeavor: the Youth-Boost NAD+ Peptide Rich Cream. The all-in-one super cream moisturizes over time with biomimetic peptides that have regenerative potential via NAD+ to address firmness, elasticity, texture, skin tone, wrinkles, and more. Its plant-based ceramides, squalane, and active botanics also nourish skin, while fermented bifidus postbiotics support and strengthen the skin&rsquo;s natural moisture barrier. The thick, skin-coddling cream is velvety-smooth and sinks in seamlessly, leaving skin ultra-moisturized and replenished.
goop Beauty Youth Boost NAD+ Peptide Rich Cream, $105, <a href="https://www.revolve.com/goop-youth-boost-nad-peptide-rich-cream/dp/GOPR-WU69/?d=Womens&amp;sr=true&amp;type=rp" target="_blank" rel="noopener">Revolve</a>

goop Beauty Youth Boost NAD+ Peptide Rich Cream. Photography courtesy of Goop Beauty.

goop Beauty

Not all makeup removers are created equally. Enter: the Wonderskin Beyond Clean Melt-It-All Cleansing Balm. This gentle hydrating cleanser is enriched with centella and chamomile, providing tranquility while ridding even the toughest waterproof makeup, SPF, and UV filters. Forget the double cleansing, Wonderskin&rsquo;s clean ingredient profile dissolves makeup through its nourishing phyto-lipid matrix, emulsifying into a gentle cleansing milk while leaving all the excess sebum behind. Similarly, the product&rsquo;s probiotics&mdash;including Kombucha and multi-layered plant-derived oils&mdash;help restore your skin&rsquo;s barrier without the scaries of stripping it.&nbsp;
Wonderskin Beyond Clean Melt-It-All Cleansing Balm, $32, <a href="https://a.co/d/02i0Bd3" target="_blank" rel="noopener">Amazon</a>

Wonderskin Beyond Clean Melt-It-All Cleansing Balm. Photography courtesy of Wonderskin.

Wonderskin

Building on the eye cream they&rsquo;re best known for, the La Mer Rejuvenating Eye Cream is the silky cream for orbital eye opulence. Infused with collagen-supporting RPC-6 and bioenergetic Miracle Broth, La Mer&rsquo;s mission to magic has proven its promise to be high-performance since the 1960s. For best use, apply after cleansing and gently use a pea-sized amount under the eye with its applicator tool for a lifted look to rud puffiness, while boosting firmness and elasticity.&nbsp;&nbsp;
La Mer Rejuvenating Eye Cream, $245, <a href="https://www.nordstrom.com/s/the-rejuvenating-eye-cream/8743043?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

La Mer Rejuvenating Eye Cream. Photography courtesy of Nordstrom.

La Mer

<h2 class="p1" style="text-align: center;">February 2026 Beauty Launches: Bath &amp; Body</h2>

Award-winning for all the right reasons, Augustinus Bader unveils their latest sensorial success, the Geranium Rose Body Cream. Infused with geranium and rose fragrances, the ultra-conditioning formula reduces cellulite and stretch marks, firms and smoothes textured areas for supple skin, and replenishes dryness in rough or stressed areas. Using TFC8&reg;, Trigger Factor Complex&trade; to support cell communication, shea butter, and niacinamide to support more even skin elasticity, the heavenly formula, free of parabens, sulfates, silicones, phthalates, and mineral oils, is the one when it comes to the best in show product waiting to be added into the fold of your pre-bedtime wind-down routine. And did we mention that this lasts forever?
Augustinus Bader The Geranium Rose Body Cream, $200, <a href="http://bloomingdales.com/shop/product/augustinus-bader-the-geranium-rose-body-cream-6.7-oz.?ID=5888669&amp;CategoryID=2921" target="_blank" rel="noopener">Bloomingdale&rsquo;s</a>

Rose Geranium Body Cream. Photography courtesy of Bloomingdale’s.

Augustinus Bader

Anyone notice how milky skincare is suddenly everywhere? Lotions, serums, essences&mdash;you name it. Saltair has tapped into the trend with the KP Body Smoother, but it goes beyond simple hydration. While it does, of course, moisturize the skin, it also gently exfoliates it, targeting rough texture, bumps, and uneven tone.&nbsp;
I&rsquo;ve been using it for the past few weeks, and the milky lotion texture is one of the best parts. t feels light and comforting rather than thick, absorbing quickly and evenly without leaving behind any greasiness&mdash;you don&rsquo;t have to spend forever massaging it in. There is a slight tingly sensation on application because of the exfoliating actives, so it may not be the best choice for very sensitive skin. That said, the payoff is noticeable: even after one use, skin looks smoother and more even, and with consistent use, I&rsquo;ve seen a real difference in small bumps and areas of darkness.
It does leave a faint tackiness on the skin&mdash;not heavy or uncomfortable, but noticeable enough that I prefer using it at night. Still, it&rsquo;s considering the accessible price point, it&rsquo;s worth it for the results: skin feels smoother, more hydrated, and a little plumper overall.&nbsp;
Saltair KP Body Smoother Exfoliating Milk, $22, <a href="https://saltair.com/products/kp-body-exfoliating-milk?srsltid=AfmBOoqgIvDYsFOBDNLB5LTHO-WAB6-tp_AwvqrIklGN0esuEAzygeBT&amp;variant=44764017131727" target="_blank" rel="noopener">Saltair</a>

Saltair KP Body Smoother Exfoliating Milk. Photography courtesy of Saltair.

Saltair

As an occasional fragrance snob, it&rsquo;s also not uncommon for me to tire of heavy scents. So when Saje released their Vibrance Collection&mdash;full of Saje Functional Fragrance Body Oil in scents Earth Bound, Expression, Full Blume, and Illuminate&mdash;you better believe my sensorial olfactory self perked up. By harnessing the energy of plants, Saje&rsquo;s commitment to 100% natural materials is at the forefront of the formulation. That&rsquo;s right, none of that synthetic fragrance nastiness alongside any phthalates, parabens, silicones, and is formulated with a petroleum-based ingredient to capture the core of plant energy stored in places like petals, roots, leaves, and bark.
Saje Functional Fragrance Body Oil Mist in Earth Bound, $58, <a href="https://www.saje.com/products/vibrance-earth-bound-functional-fragrance-face-aura-mist?_gl=1*1bjxyku*_gcl_au*MjAyMjczMjE4Ny4xNzY5ODc0NDMw*_ga*MTg3NDgxMDYzMC4xNzY5ODc0NDMw*_ga_WLLKTBE7TW*czE3Njk4NzQ0MjkkbzEkZzEkdDE3Njk4NzQ0NjMkajI2JGwxJGg1NjkzNjIwMDA." target="_blank" rel="noopener">Saje Wellness</a>
Saje Functional Fragrance Body Oil Mist in Expression, $58, <a href="https://www.saje.com/products/vibrance-expression-functional-fragrance-body-oil-mist?_gl=1*i8oh5x*_gcl_au*MjAyMjczMjE4Ny4xNzY5ODc0NDMw*_ga*MTg3NDgxMDYzMC4xNzY5ODc0NDMw*_ga_WLLKTBE7TW*czE3Njk4NzQ0MjkkbzEkZzEkdDE3Njk4NzQ0MzgkajUxJGwxJGg1NjkzNjIwMDA." target="_blank" rel="noopener">Saje Wellness</a>
Saje Functional Fragrance Body Oil Mist in Full Bloom, $58, <a href="https://www.saje.com/products/vibrance-full-bloom-functional-fragrance-face-aura-mist?_gl=1*b2h5v1*_gcl_au*MjAyMjczMjE4Ny4xNzY5ODc0NDMw*_ga*MTg3NDgxMDYzMC4xNzY5ODc0NDMw*_ga_WLLKTBE7TW*czE3Njk4NzQ0MjkkbzEkZzEkdDE3Njk4NzQ0ODAkajkkbDEkaDU2OTM2MjAwMA.." target="_blank" rel="noopener">Saje Wellness</a>
Saje Functional Fragrance Body Oil Mist in Illuminate, $58, <a href="https://www.saje.com/products/vibrance-illuminate-functional-fragrance-body-oil-mist?_gl=1*1hpq6sr*_gcl_au*MjAyMjczMjE4Ny4xNzY5ODc0NDMw*_ga*MTg3NDgxMDYzMC4xNzY5ODc0NDMw*_ga_WLLKTBE7TW*czE3Njk4NzQ0MjkkbzEkZzEkdDE3Njk4NzQ0OTQkajU2JGwxJGg1NjkzNjIwMDA." target="_blank" rel="noopener">Saje Wellness</a>

Saje Functional Fragrance Body Oil Mist in Earth Bound. Photography courtesy of Saje.

Saje

Salt &amp; Stone, often referenced by its users for their aluminum-free deodorants, body wash, body mist, and wide-reaching clean beauty line, is expanding to body oil. That&rsquo;s right, rid your winter with the fast-absorbing body oil formulated with seaweed extract and squalane to soften the skin through a silky-smooth finish.&nbsp;
Designed in two fragrance duos, Santal &amp; Vetiver and Bergamot &amp; Hinoki, its key ingredients include macadamia oil, rich in fatty acids that mimic skin&rsquo;s natural sebum to help restore moisture and promote smoother, more resilient skin, kelp to restore skin after exposure to the elements, squalene for moisture retainment and vitamin E to combat environmental stressors, this long-lasting, texture and tone improver is fast-absorbing and is formulated with the intention to restore dry, dull skin. For best results, massage into dry or damp skin everywhere.
Salt &amp; Stone Santal &amp; Vetiver Body Oil, $42, <a href="https://www.sephora.com/product/santal-vetiver-body-oil-4-fl-oz-118-ml-P520670?skuId=2940518&amp;icid2=products%20grid:p520670:product" target="_blank" rel="noopener">Sephora</a>&nbsp;
Salt &amp; Stone Bergamot &amp; Hinoki Body Oil, $42, <a href="https://www.sephora.com/product/bergamot-hinoki-body-oil-4-fl-oz-118-ml-P520661?skuId=2940526&amp;icid2=products%20grid:p520661:product" target="_blank" rel="noopener">Sephora</a>

Salt & Stone Santal & Vetiver Body Oil. Photography courtesy of Salt & Stone.

Salt & Stone

Once and for all, Phlur has settled the back-and-forth on the aluminum-free deodorant debate, thanks to their new Rose Whip Deodorant.
While natural deodorant often gets a bad rap for its, at times, inability to actually cover body odor (and for folks like me, leaves some sweating more), Phlur dares to be different, its salicylic acid rebrands pH to neutralize odor-causing bacteria while arrowroot and Zinc ricinoleate absorb it without irritating baking soda. Not to mention, its algae and tamanu oil are another moisturizer that brightens underarms.
Fragrance-wise, the leathery-woodsy florals open with top notes of pink pepper and black currant, with the heart carrying rose and nutmeg. But the secret sauce is truly its base of amber, parallel with a cashmere woodsy musk.
Phlur Rose Whip Deodorant, $20,&nbsp;<a href="https://www.nordstrom.com/s/rose-whip-deodorant/8834347?color=NO+COLOR&amp;size=1.7+oz&amp;utm_medium=cpc&amp;utm_content=pmax_beauty_generic_asset_group&amp;utm_term=pmax_beauty_generic_listing_group&amp;utm_channel=mid_nd_shopping_pmax&amp;adpos=&amp;creative=&amp;device=c&amp;matchtype=&amp;network=x&amp;acctid=21700000001689570&amp;dskeywordid=&amp;lid=58700009006413230&amp;dsproductgroupid=&amp;product_id=AA504628&amp;merchid=1243147&amp;prodctry=US&amp;prodlang=en&amp;channel=online&amp;storeid=&amp;locationid=9198132&amp;targetid=&amp;campaignid=19621374652&amp;adgroupid=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=19613702295&amp;gbraid=0AAAAAD8eAElZzYkgazIfieCKQcSaHZ1QO&amp;gclid=CjwKCAiAnoXNBhAZEiwAnItcG5EYl7bFDB5bruE7ST7-40DXGTbGq5EEvWTPVpYQLPIzDHD0TMnR7hoCdJMQAvD_BwE" target="_blank" rel="noopener">Nordstrom</a>

Phlur Rose Whip Deodorant. Photography courtesy of Phlur.

Phlur

Applying hand cream is more than a habit; it&rsquo;s a way of life (at least it should be). Cyklar&rsquo;s newest essential, Urea Hand Cream, is the winter skin savior of your dreams. Care to further your obsession with fast-absorbing and utterly moisturizing products? Look no further, as the Urea Hand Cream is powered by a profile of Urea, Squalane, Ectoin, Snow Mushroom, and Glycerin to smooth, soften, and strengthen the skin&mdash;sans the stickiness long heavily associated with hand creams. The best part, however, is the options of scents. Including, but not limited to, Sacred Santal, Vanilla Verve, Naked Neroli, Bergamot Mond. If pocket-sized perfection is your cup of tea, then keep your eyes peeled for more good news powered by Cyklar in the coming months.
Cyklar Urea Hand Cream, $22,&nbsp;<a href="https://cyklar.com/products/vanilla-verve-urea-hand-cream?variant=52058391871791&amp;country=US&amp;currency=USD&amp;utm_medium=product_sync&amp;utm_source=google&amp;utm_content=sag_organic&amp;utm_campaign=sag_organic&amp;gad_source=1&amp;gad_campaignid=22192052597&amp;gbraid=0AAAAA-Zms_ciDfZsZGahf7y-DzUXMTPqg&amp;gclid=Cj0KCQiAhtvMBhDBARIsAL26pjFtedAW8F1ohvxDXVQ679T_GBg2NwYILNfgFhxZQcNcuwW6TEgKMp4aAhhTEALw_wcB" target="_blank" rel="noopener">Cyklar</a>

Cyklar Urea Hand Cream. Photography courtesy of Cyklar.

Cyklar

Founded by perennial style reference Matilda Djerf, Djerf Avenue expanded its <a href="https://www.lofficielusa.com/shopping/scandinavian-brands-scandi-girl-style-shopping">signature cool, effortless Scandinavian aesthetic</a> into beauty with the launch of hair essentials in 2024. Now, the brand is officially stepping into body care with a streamlined three-piece debut, all anchored in a fresh yet sultry woody fragrance. The scent opens with violet leaf and cardamom, unfolds into a heart of sandalwood, orris, and papyrus, and settles into a warm base of amber, leather, cedarwood, and sandalwood.
The Go Close Body Lotion comes housed in a sleek aluminum-blend tube and features a silky, lightweight cream texture that feels comfortable and breathable on the skin. It absorbs quickly with minimal effort&mdash;no excessive massaging required&mdash;and leaves behind a soothing, lightly glowy finish without any greasy or heavy residue.
Scent-wise, it&rsquo;s refreshing and calming, though notably present. While not overpowering, it&rsquo;s strong enough to function as a scent layer on its own, which may be something to consider for those sensitive to fragrance.
In terms of hydration, I find it performs best when layered with a body serum or oil during the harsh winter months. That said, I can easily see it delivering sufficient moisture on its own come spring and summer, when skin needs less intensive nourishment.
Meanwhile, the Go Close Hand Cream arrives in the same sleek tube as the body lotion, except in a smaller format that can easily be slipped into a bag on the go or a desk drawer. Much like the body lotion, the hand cream&rsquo;s texture is silky and lightweight, starting with a light-to-medium consistency that absorbs almost instantly. It blends seamlessly into the skin without feeling thick, greasy, or heavy, and leaves my hands soft and refreshed. It feels like an instant thirst-quencher for dry hands, which is especially welcome during the winter (or, in general, if, like me, you get gel manicures frequently).&nbsp;
Djerf Avenue Beauty Go Close Body Lotion, $18, <a href="https://djerfavenue.com/en-us/beauty/go-close-body-lotion/" target="_blank" rel="noopener">Djerf Avenue</a>
Djerf Avenue Beauty Go Close Hand Cream, $13, <a href="https://djerfavenue.com/en-us/beauty/go-close-hand-cream/" target="_blank" rel="noopener">Djerf Avenue</a>

Djerf Avenue Beauty Go Close Body Lotion. Photography courtesy of Djerf Avenue Beauty.

Djerf Avenue

Not to be overlooked, the Go Close Hand Wash rounds out Djerf Avenue Beauty&rsquo;s debut body care routine. It&rsquo;s a very lathering formula that gently cleanses while leaving my hands feeling soft and refreshed. I also appreciate that it&rsquo;s enriched with niacinamide, which helps support the skin barrier and lock in natural moisture with every wash&mdash;so my hands never feel stripped, even with frequent use.
Djerf Avenue Beauty Go Close Hand Wash, $14, <a href="https://djerfavenue.com/en-us/beauty/go-close-hand-wash/" target="_blank" rel="noopener">Djerf Avenue</a>

Djerf Avenue Beauty Go Close Hand Wash. Photography courtesy of Djerf Avenue.

<h2 class="p1" style="text-align: center;">February 2026 Beauty Launches: Hair</h2>

Volume, volume, volume. For someone with naturally fine hair, getting any real lift or dimension usually takes a lot of effort. But Dae&rsquo;s new texturizer spray has honestly cut the time in half.&nbsp;
The continuous spray makes application easy and even, but it&rsquo;s still controlled enough that you don&rsquo;t accidentally drench your hair. The formula itself feels very lightweight and dries down to an airy, touchable texture&mdash;no stiff, overly fixed hairspray look. Instead, it gives hair grip and structure while still looking soft, healthy, and shiny.
I had the best results applying it to damp hair (around 70-80 percent dry). It creates just enough tension to help a round brush grab onto fine strands, which makes it much easier to guide hair into the style you want while boosting volume at the same time. It&rsquo;s also great if you&rsquo;ve accidentally overdone conditioner or a hair mask and need something to bring structure back to otherwise slippery hair.
I also tested it in pretty brutal weather&mdash;about 21&deg;F with wind, plus a balaclava on top&mdash;and the volume held up surprisingly well. If it can survive that, I imagine it&rsquo;ll perform even better in more forgiving temperatures.&nbsp;
On dry hair, it still added lift but not quite as much as when used on damp strands, and on fully wet hair, it&rsquo;s easy to overapply, so that sweet spot before blow-drying really is key. The scent is another bonus: juicy, slightly fruity-floral, and fresh without being overwhelming.
Dae FairyBlaster Dry Texturizing Spray, $30, <a href="https://www.sephora.com/product/fairy-blaster-dry-texturizing-spray-P520860?country_switch=us&amp;lang=en&amp;skuId=2940252&amp;om_mmc=ppc-GG_23266938629___2940252__9003664_c&amp;country_switch=us&amp;lang=en&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23261915703&amp;gbraid=0AAAAADnIXb0dP7SzedEcY1cjQgm_LGr5o&amp;gclid=CjwKCAiAj8LLBhAkEiwAJjbY7wjVu6rLY3ebpXcrNeFDrDSRaY1Diwh14ucmZYM2KC0SGaxyJWpY_xoCUg8QAvD_BwE">Sephora</a>

Dae FairyBlaster Dry Texturizing Spray. Photography courtesy of Dae.

Who says multiple attachments should be reserved for air stylers? Paul Mitchell is proving otherwise with its new 3‑in‑1 Curling Iron &amp; Hot Comb. The tool comes with three interchangeable attachments: a classic 1.25-inch barrel, a 0.75&ndash;0.35-inch tapered wand that lets you switch up curl tightness and shape, and a hot comb designed to smooth hair and tame flyaways.
The device is especially well-suited for curly and coily hair types, thanks to the brand&rsquo;s CeraShine ceramic technology, which helps leave hair looking glossy and polished rather than overly &ldquo;set&rdquo; or stiff the way some hot tools can.
While I don&rsquo;t usually go for traditional curling irons (blame my tendency to accidentally burn myself), it slipped into my regular rotation almost immediately.&nbsp;
Paul Mitchell Texture 3-in-1 Interchangeable Curling Iron &amp; Hot Comb, $130, <a href="https://www.ulta.com/p/texture-3-in-1-interchangeable-curling-iron-hot-comb-pimprod2056467?sku=2651671" target="_blank" rel="noopener">Ulta</a>

Texture 3-in-1 Interchangeable Curling and Hot Comb. Photography courtesy of Paul Mitchell.

Paul Mitchell

Let me set the scene: it&rsquo;s the bleak midwinter, your skin is bone-dry, you&rsquo;re suffering from subzero temperatures, and the ends of your hair are crying harder than you did when stepping into New York&rsquo;s post-blizzard liquid slush. Enter: the Olaplex No.3PLUS Complete Repair Treatment.&nbsp;
This treatment was designed to be No.2&rsquo;s new and improved treatment, instantly repairing and targeting dryness for a hydrated heaven. Fabulous for all hair textures and types&mdash;with breakage-defense cationic complex to care for hair from the inside out, Crambe Abyssinica Seed oil to reduce frizz and flyaways&mdash;No.3PLUS is a beauty product as clean as they come.
&nbsp;Swap the salon-quality spend for this at-home treatment formulated to target all three hair bonds, for a three-minute hair transformation using its protein-free powers.
Olaplex No.3PLUS Complete Repair Treatment, $34,&nbsp;<a href="https://www.sephora.com/product/olaplex-no-3plus-complete-bond-repair-pre-shampoo-hair-treatment-P520611?skuId=2944429&amp;icid2=products%20grid:p520611:product" target="_blank" rel="noopener">Sephora</a>

Olaplex No.3PLUS Complete Repair Treatment. Photography courtesy of Sephora.

Olaplex

When you hear Dyson, you likely think the best of its kind. If not, you will, following the first use of their Amino Leave-In Scalp Bubble Treatment. While their standout Airwrap is the cat&rsquo;s meow, this lightweight foam-serum scalp formulation hydrates, soothes, and protects. Moreover, the makeup is powered by farm-grown barley and contains 11 amino acids. Not to mention, it is clinically proven to deliver 63% less hair fall, 62% less oil, and 88% fewer visible flakes. But don&rsquo;t just listen to the statistics, take our word for it; the niacinamide formulated within uses caffeine to energize, and trust, the hairs on your head will feel the zing. 
Run through dry or damp, sectioned-off hair, directly onto the scalp, and massage gently during application. For the full experience, use approximately 8 to 10 pumps, as the application process is easy, breezy, and never greasy.
Dyson Amino Leave-In Scalp Bubble Treatment, $54,&nbsp;<a href="https://www.sephora.com/product/P521795" target="_blank" rel="noopener">Sephora</a>

Dyson Amino Leave In Scalp Bubble Treatment. Photography courtesy of Dyson.

Dyson

Virtue&rsquo;s Strength &amp; Shield Leave-In Conditioner reinvigorates hair without the fuss of future-tripping on results. Case in point: its Alpha Keratin 60 repairs existing damage with the aid of Moringa and Chia to strengthen hair bonds, while preemptively preventing damage, alongside B5, and a blend of amino acids. Supporting an internal structure for optimal strength and elasticity through B5 counter-assistance, this formula delivers long-lasting, silky results and hydration without stickiness. Plus, plant-derived ingredients protect hair from winter weather and overall dullness. Just spray through clean, semi-damp hair, and go from root to end. No need for a rinse, as it's suggested to comb through hair for an even weight distribution, and style desired-standard routine fashion.
Virtue Strength &amp; Shield Leave-In Conditioner with Heat Protectant, $38, <a href="https://www.sephora.com/product/strength-shield-leave-in-conditioner-P520861?country_switch=us&amp;lang=en&amp;skuId=2939619&amp;om_mmc=ppc-GG_17789370957___2939619__9067609_c&amp;country_switch=us&amp;lang=en&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17789396091&amp;gbraid=0AAAAADnIXb1c3U_llMuX__ZmFz5FFJaln&amp;gclid=Cj0KCQiAhaHMBhD2ARIsAPAU_D5xQwM1eez7YXR-HngfN6UfYysjTqfq-CGVhYQjTmK6jCxLYbMy1yAaAv3ZEALw_wcB" target="_blank" rel="noopener">Sephora</a>&nbsp;

Virtue Strength & Shield Leave-In Conditioner with Heat Protectant. Photography courtesy of Virtue.

Virtue

There&rsquo;s something intrinsically fascinating about an elevated scalp tool&mdash;especially when it&rsquo;s unlike anything else on the market. That&rsquo;s where the rhute Dermastamp, a scalp microneedling tool, stands out. It can deliver controlled, fine microneedling to the scalp, supporting circulation while activating the scalp environment, boosting blood flow, and increasing the oxygen delivered to hair follicles. Want to also stimulate growth factors while enhancing product absorption as a whole, and waking otherwise dormant follicles.
For best results, we recommend using twice a week and replacing after upwards of a dozen or so uses. Always disinfect before use (via cleaning alcohol wipes). Light pressure is key, alongside a circular motion of massaging against your head for optimal performance 
rhute Dermastamp, $39,&nbsp;<a href="https://rhutehair.com/products/rhute-dermastamp" target="_blank" rel="noopener">rhute</a>

rhute Dermastamp. Photography courtesy of rhute.

rhute

Whoever said wash cycles need to be routine clearly never tried the Living Proof Style Refresh Mist. Light as a feather with a moisturizer to lock in, it&rsquo;s the first of its kind touch-up is the solution to all your hair troubles in need of an instant refresh. Its potent solution is formulated with fermented peptides to reset existing hair bonds, with a weightless, residue-free oil. That said, bedhead, dents, and bad looks, be gone. My favorite aspect of Living Proof&rsquo;s latest luxury-feeling product is that the mist doubles as a heat protectant, shielding your lovely locks from up to 450 degrees Fahrenheit.
Living Proof Style Refresh Mist, $18-32, <a href="https://www.sephora.com/product/perfect-hair-day-phd-style-refresh-hair-mist-P520512?skuId=2944387&amp;icid2=products%20grid:p520512:product" target="_blank" rel="noopener">Sephora</a>

Living Proof Style Refresh Mist. Photography courtesy of Living Proof.

Living Proof

During the pandemic, Crown Affair reached viral status for its Hair Towel, a microfiber waffle knit designed to protect strands and speed up drying. Now, the brand is expanding its ritual-driven beauty essentials with the launch of its Smoothing Air Dry Hairstyling Cream. Formulated for folks with medium-thick and coily hair, this cream works to combat frizz, impart deep hydration, increase hold and definition, and enhance shine&mdash;thanks to its thoughtful blend of clinically backed ingredients like Yuzu Ceramide B, squalane, and coconut fruit extract. But its benefits go beyond styling; it also strengthens hair follicles to prevent future damage from heat and environmental stressors.&nbsp;
Crown Affair Smoothing Air Dry Hairstyling Cream, $38, <a href="https://www.sephora.com/product/P520851" target="_blank" rel="noopener">Sephora</a>&nbsp;

Crown Affair Smoothing Air Dry Hairstyling Cream. Photography courtesy of Crown Affair.

Crown Affair

Similar to The Great Escape, Madison Reed&rsquo;s Gray Escape Hair and Brow Mascara is the two-in-one tool of your dreams, and we don&rsquo;t say that lightly. This fast-fix mascara has your roots covered (literally), from the grays in your hair and brows, providing instant, on-the-go coverage wherever you are.
Although targeted towards a more mature demographic, this tool is a long-lasting formula that blends in four colorways. The formula is quick-drying and long-lasting, alongside its idiosyncrasies, like a pillow-like, smudge-resistant, sweatproof way of being. Oh, and there&rsquo;s none of that flaky, crusty residue similar to what sticks are occasionally met with, and it's housed in argan oil and ginseng root extract for softness and shine.
Gently swipe through roots or brows and let air-dry for a few minutes; less is more, especially for a natural look.
Madison Reed The Gray Escape Hair + Brow Mascara, $19.50, <a href="https://www.madison-reed.com/product/root-mascara-medium-brown?srsltid=AfmBOooJkyTsimRAi6ILmy4GktBiNXPNJpWh4UtU0JZIGjf9Bsf07vOp" target="_blank" rel="noopener">Madison Reed</a>

Madison Reed Hair + Brow Mascara. Photography courtesy of Madison Reed.

Madison Reed

<h2 class="p1" style="text-align: center;">February 2026 Beauty Launches: Fragrance</h2>

There&rsquo;s something so unmistakably Valentino about its Born in Roma fragrance lineup. From the signature Rockstud-studded bottles to the kind of scent that instantly reads as expensive, the fragrances have a way of commanding attention without trying too hard. It&rsquo;s part of the reason the line has become such a crowd favorite&mdash;and why the house keeps expanding it. The latest additions are two new interpretations: the Valentino Born in Roma Purple Melancholia Eau de Parfum and its counterpart, the Valentino Born in Roma Purple Melancholia Eau de Toilette.
The Purple Melancholia EDP, in particular, leans into that familiar floral-fruity territory that feels almost nostalgic in the best way. It opens with a juicy burst of mirabelle plum that&rsquo;s bright and slightly sweet, softened by floral notes of jasmine and osmanthus. As it settles, Madagascar vanilla comes through in the base, adding warmth and a creamy depth that keeps the fragrance from feeling too sugary.
What I like most is the balance: it&rsquo;s clearly a warm floral, but the fruit and vanilla give it a cozy, almost velvety feel that lingers on the skin. It&rsquo;s the kind of scent that feels polished and noticeable without being overwhelming&mdash;one of those perfumes people tend to compliment because it smells both familiar and elevated at the same time. If you already gravitate toward the Born in Roma family, this one fits right in, just with a slightly softer, moodier twist.&nbsp;
Valentino Beauty Donna Born in Roma Purple Melancholia Eau de Parfum, $110-180, <a href="https://www.sephora.com/product/donna-born-in-roma-purple-melancholia-P520824" target="_blank" rel="noopener">Sephora</a>
Valentino Beauty Uomo Born in Roma Purple Melancholia Eau de Toilette, $110-36, <a href="https://www.sephora.com/product/P520832" target="_blank" rel="noopener">Sephora</a>

Valentino Beauty Donna Born in Roma Purple Melancholia Eau de Parfum. Photography courtesy of Valentino.

Valentino

The thing about Diptyque that keeps people coming back is how fresh its fragrances feel. Whether you&rsquo;re drawn to warm florals, powdery gourmands, or something woodier, there&rsquo;s a certain signature to the brand&mdash;clean, refined, and effortless, like you&rsquo;ve just stepped out of a very luxurious bath and somehow naturally smell that good. Among the standouts in the house&rsquo;s lineup is the Orph&eacute;on Eau de Parfum, a longtime favorite beloved for its sophisticated woody-chypre character.
Now, the brand is expanding the line with a lighter take in Orph&eacute;on Eau de Toilette. Compared to the deeper, more enveloping EDP, the EDT opens brighter, with a crisp burst of green mandarin and juniper berries that gives it a fresh, slightly zesty lift. As it settles, cedar brings in a smooth woody base that grounds the fragrance without weighing it down.
&ldquo;Orph&eacute;on emerged as a sensorial memory, the feeling of a space coming alive, of an evening just beginning. A moment suspended between intimacy and effervescence, where everything is still possible,&rdquo; said perfumer Natalie Cetto. &ldquo;This abstract atmosphere then gradually crystallised into a fragrance structure, allowing scent to become the primary language through which the Orph&eacute;on could be expressed, in line with Diptyque&rsquo;s approach of translating places and moments through emotion rather than illustration.&rdquo;&nbsp;
The overall effect is airy and easy to wear, but still recognizably Orph&eacute;on. It keeps that elegant, woody backbone the original is loved for, just with a lighter, more sparkling edge that feels perfect for daytime or warmer weather
Diptyque Orph&eacute;on Eau de Toilette, $190, <a href="https://www.nordstrom.com/s/orphon-eau-de-toilette/8847804?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Diptyque Orphéon Eau de Toilette. Photography courtesy of Diptyque.

Diptyque

While I&rsquo;m not usually the biggest fan of fruity perfumes, Balmain&rsquo;s new Destin de Balmain Eau de Parfum manages to bring a surprising level of sophistication to the category. The scent blends bright fruit with softer florals and creamy woods, giving it a more polished feel than the typical sugary fruity fragrance.
It opens with a burst of ripe strawberry that feels juicy and vibrant without becoming overly sweet. From there, peony and hints of rose come through, adding a floral softness that keeps the fruitiness feeling balanced. As the fragrance settles, a smooth sandalwood accord grounds everything with a creamy warmth that lingers nicely on the skin.
The packaging is just as striking as the scent itself. The fragrance comes housed in a substantial glass bottle accented with gold details and the house&rsquo;s signature monogram, giving it that unmistakably luxe, fashion-house feel. The overall effect is bold and feminine&mdash;playful at first spritz, but sophisticated once it settles.&nbsp;
Balmain Destin de Balmain Eau de Parfum, $92-155, <a href="https://www.ulta.com/p/destin-de-balmain-eau-de-parfum-pimprod2057562?sku=2654022" target="_blank" rel="noopener">Ulta</a>

Balmain Destin de Balmain Eau de Parfum. Photography courtesy of Balmain.

Balmain

Maison Margiela&rsquo;s Replica line of fragrances hardly needs an introduction. From cult favorites like Replica Lazy Sunday Morning to quieter standouts like Under the Lemon Trees, the line is known for turning everyday moments into wearable scents&mdash;often with surprising longevity for eau de toilettes. Now the house is expanding the collection with two new additions: Maison Margiela Replica Chasing Sunsets and Maison Margiela Replica Up At Dawn.
Chasing Sunsets feels like the one to reach for when you&rsquo;re counting down the days to warmer weather. The fragrance leans fruity-floral, opening with a juicy mango note that immediately gives it a tropical feel. Cardamom adds a subtle spice, while sandalwood grounds the scent with a soft warmth that keeps it from feeling overly sweet. The overall vibe is bright and beachy&mdash;very much the kind of fragrance that brings to mind long evenings, warm air, and music drifting through an open window.
Maison Margiela REPLICA Chasing Sunsets Eau de Toilette, $89-170, <a href="https://www.sephora.com/product/replica-chasing-sunsets-eau-de-toilette-P520530" target="_blank" rel="noopener">Sephora</a>&nbsp;

Maison Margiela REPLICA Chasing Sunsets Eau de Toilette. Photography courtesy of Maison Margiela.

Maison Margiela

Up At Dawn, on the other hand, takes a softer, fresher approach. Built around rose, pink pepper, and musk, it reads as a clean floral with a slightly romantic edge. The rose is crisp rather than powdery, and the pink pepper adds just enough brightness to keep it feeling light. As it dries down, the musk gives the fragrance a gentle warmth that sits close to the skin.
Together, the two scents almost feel like different times of day: Chasing Sunsets is warm, vibrant, and a little escapist, while Up At Dawn is quieter and more delicate&mdash;like stepping outside early in the morning when everything still feels calm and fresh.&nbsp;
Maison Margiela REPLICA Up At Dawn Eau de Toilette, $89-170, <a href="https://www.sephora.com/product/up-at-dawn-eau-de-toilette-P520543?skuId=2924926&amp;icid2=products%20grid:p520543:product" target="_blank" rel="noopener">Sephora</a>

While Miu Miu&rsquo;s fragrance collection feels limited compared to some of its luxury counterparts, each scent thus far has been undeniably refined. This winter, the brand welcomes an unexpected addition for the season: Fleur de Lait&mdash;a fresh, solar fragrance that feels like a small but welcome escape.
The scent opens with a juicy, fruity burst of ripe mango, balanced by a fresh brightness and softened with a hint of lightly sweet, creamy coconut milk. It&rsquo;s instantly transportive, evoking sunlit afternoons and beachside mango coladas&mdash;an optimistic taste of summer in the middle of winter. As it wears, the fragrance becomes lighter and airier, with the coconut milk note growing more pronounced in a way that feels warm rather than heavy.&nbsp;&nbsp;
At its heart is osmanthus, a floral known for its subtle fruity facets, adding a tender, apricot-like softness to the composition. The dry-down is smooth and gentle, anchored by a whisper of ambered woods that keeps the sweetness from becoming overwhelmed.&nbsp;
Feminine, indulgent, and lusciously addictive, Fleur de Lait is perfect for anyone partial to a sweet, juicy yet creamy scent. 
Miu Miu Fleur de Lait Eau de Parfum, $108-172, <a href="https://www.sephora.com/product/P520576" target="_blank" rel="noopener">Sephora</a>

Miu Miu Fleur de Lait Eau de Parfum. Photography courtesy of Miu Miu.

Miu Miu

If there&rsquo;s one thing you can count on with Jo Malone, it&rsquo;s longevity&mdash;and its latest release, the Amber Labdanum Cologne Intense, is no exception. Surprisingly fresh for an amber fragrance, it opens with a bright hint of bitter orange that immediately lifts the scent before the deeper notes start to settle in.
At the heart is labdanum, which gives the fragrance its warm, resinous character. As it develops, touches of vanilla and roasted oak add depth and softness, creating that smooth, slightly smoky warmth that amber lovers tend to gravitate toward. The overall effect is rich and sensual, but not overly heavy&mdash;the citrus opening keeps it feeling balanced rather than dense.
Jo Malone Amber Labdanum Cologne Intense, $160-228, <a href="https://www.sephora.com/product/amber-labdanum-cologne-intense-P520422?country_switch=us&amp;lang=en&amp;skuId=2923795&amp;om_mmc=ppc-GG_17234313526___2936532__9067609_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17244046241&amp;gbraid=0AAAAADnIXb15Os0aHnkxaVlc-G1Hvg0zt&amp;gclid=Cj0KCQiAhaHMBhD2ARIsAPAU_D7PF99DVR-1jBXcBuqPxSR13MImczXwu3rlWLV9e0Ib94t6a4zOGokaAqEUEALw_wcB" target="_blank" rel="noopener">Sephora</a>&nbsp;

Jo Malone Amber Labdanum Cologne Intense. Photography courtesy of Jo Malone.

Jo Malone

Opulence has always been at the heart of Parfums de Marly&rsquo;s ethos, blending the grandeur of 18th-century French perfumery with a distinctly modern sensibility. This month, the Maison introduced Ath&eacute;na&iuml;s, the newest addition to its Les Signatures collection. Inspired by Ath&eacute;na&iuml;s de Montespan&mdash;Louis XIV&rsquo;s legendary muse known for her wit, artistry, and unapologetic presence&mdash;the fragrance reimagines regal femininity for a contemporary wearer.&nbsp;
Ath&eacute;na&iuml;s opens with a radiant burst of neroli balanced by bergamot and yuzu, but it never veers too sharp or overtly citrusy. Instead, the brightness feels soft and inviting, making it especially appealing, even for those like myself who typically gravitate toward powdery scents. As it develops, a refined floral heart of orange blossom and jasmine sambac emerges, carrying a subtle, airy powderiness that adds elegance rather than weight.
The dry down is where the fragrance truly settles into its signature: a smooth, amber-toned trail of vanilla and tonka bean that lingers warmly on the skin. The result is a luminous, floral, ambery scent that feels polished and sensual without being overpowering&mdash;fresh yet enveloping, radiant yet grounded. 
Parfums de Marly Ath&eacute;na&iuml;s Eau de Parfum, $410, <a href="https://www.nordstrom.com/s/athnas-eau-de-parfum/8799945?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Parfums de Marly Athenaïs Eau de Parfum. Photography courtesy of Parfums de Marly.

Parfums de Marly

Aside from its cult favorite Angel&rsquo;s Share collection, Kilian Paris&rsquo; fragrances often fly under the radar. Still, its newest addition, Her Majesty, is definitely one to notice.&nbsp;
Her Majesty is a classic floral at its core, with a twist. The heart of the fragrance is Rose Damascena absolute, softened by tender white peach and given a subtle spark with a touch of rum. Ambrette seeds add a warm, musky undertone, while papyrus and cedarwood emerge in the dry down to leave a refined woody trail.
What makes it stand out is how it reinvents the chypre accord: the florals feel lush but not overpowering, the peach adds a gentle sweetness, and the rum brings a slight boozy warmth that keeps the scent from feeling traditional or flat. 
Kilian Paris Her Majesty Eau de Parfum, $295,&nbsp;<a href="https://www.sephora.com/product/her-majesty-P520518" target="_blank" rel="noopener">Sephora</a>

Kilian Paris Her Majesty Eau de Parfum. Photography courtesy of Kilian Paris.

Kilian

After launching exclusively at Neiman Marcus last fall, Initio Parfums Priv&eacute;s&rsquo;s Lift Me Up Extrait de Parfum has officially rolled out to major retailers&mdash;and it&rsquo;s an easy pick for anyone who gravitates toward musky florals with a warm edge.
The scent falls into the floral-ambery category, built around radiant white florals layered with soft vanilla. It opens with a bright hit of bergamot that gives the fragrance an uplifting, almost sunny quality right from the start. As it settles, the florals become more prominent while the vanilla adds a smooth warmth that sits close to the skin.
What stands out is how balanced the composition feels. The sweetness from the vanilla never tips into gourmand territory, and the white florals keep everything light and airy rather than heavy. The overall effect is warm and luminous&mdash;like that soft, golden glow you get at the end of a long summer day. It&rsquo;s the kind of fragrance that feels easy to wear but still polished, especially if you like scents that lean floral with a cozy, musky finish.
Initio Lift Me Up Extrait de Parfum, $430,&nbsp;<a href="https://www.nordstrom.com/s/lift-me-up-extrait-de-parfum/8779319?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Initio Lift Me Up Extrait de Parfum. Photography courtesy of Initio.

Initio

Beloved for its refined, minimalist approach to artisanal fragrance&mdash;scents that feel like a fresh shower, but elevated and luxurious&mdash;Le Labo has officially expanded its permanent collection with Violette 30, a floral that leans thoughtful rather than overtly romantic. True to the brand&rsquo;s DNA, it&rsquo;s understated, introspective, and quietly compelling, revealing itself slowly rather than announcing its presence all at once.&nbsp;
At its core is the white violet, a rarer, more elusive interpretation of the flower that feels airy yet grounded. The opening is soft and luminous, with violet and rose brightened by aldehydes, before slipping into a greener, more contemplative heart. White tea and subtle spice add dimension, while incense and saffron lend warmth without heaviness. There&rsquo;s a push and pull throughout&mdash;fresh yet shadowed, delicate but anchored&mdash;that mirrors the violet&rsquo;s long-standing symbolism as a flower of contradiction.
As it dries down, cedarwood, patchouli, and amber give the fragrance structure, keeping it clean and close to the skin rather than powdery or overly floral. Familiar but never predictable, Violette 30 feels like a meditation on duality&mdash;floral without being precious, soft without being fragile.
Le Labo Violette 30, $110-340, <a href="https://www.nordstrom.com/s/violette-30-eau-de-parfum/8802119?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Le Labo

When you hear &ldquo;Maison Francis Kurkdjian,&rdquo; it&rsquo;s nearly impossible not to think of Baccarat Rouge 540, the cult-favorite woody-amber scent that&rsquo;s become a modern classic. This season, the French luxury fragrance house is reintroducing its quieter&mdash;but deeply underrated&mdash;musky fruity offering: Kurky.
Named after Francis Kurkdjian&rsquo;s childhood nickname, Kurky is a soft, nostalgic fragrance that feels intentionally playful yet surprisingly wearable. It opens with a tangy, fruit-forward brightness that&rsquo;s instantly mouthwatering, recalling the joy of reaching into a box of mixed candies&mdash;orange, pear, peach, raspberry, even blackberry, depending on how it wears on the skin. The effect is cheerful and carefree without tipping into artificial sweetness.
As it settles, a creamy, musky heart takes over. White musks lend a clean, cotton-like softness, subtly warmed by hints of vanilla and sandalwood that give the fragrance its smooth, comforting quality. The dry-down remains close to the skin, blending musky and fruity notes into something that feels cozy, familiar, and gently addictive&mdash;like the scent of clean skin with a playful twist.
All in all, Kurky feels like an invitation to embrace lightness and nostalgia without sacrificing sophistication. While its longevity during colder winter months could be stronger, its easygoing charm and quietly addictive nature more than make up for it. Certainly a scent I&rsquo;ll keep reaching for when I want something effortless and joyful.
Maison Francis Kurkdjian Kurky Eau de Parfum, $265, <a href="https://www.bloomingdales.com/shop/product/kurky?ID=5926642&amp;CategoryID=2921" target="_blank" rel="noopener">Bloomingdale&rsquo;s</a>

Maison Francis Kurkdjian Kurky Eau de Parfum. Photography courtesy of Maison Francis Kurkdjian.

Maison Francis Kurkdjian

Why lie? Any fragrance by Phlur automatically becomes my next go-to, especially when a unique profile is involved (body care included, as Missing Person Body Oil is the best in its category). The Phlur Matcha Milk and Berry Cream Hair and Body Mists are exactly what my lightweight body mist mix was missing.
Phlur has mastered the art of the head-turning fragrance, while concurrently producing an array of barely-there profiles. All things considered, both redefine the wonders of long-wear through their own notes. Matcha Milk is warm and milky, with macadamia nut and vanilla swirl following suit through matcha and black tea. It&rsquo;s airy, creamy, and inviting the earthy yet grounding zing of matcha through a velvety base.
As for Berry Cream, its fragrance family dons a warm, spicy strawberry, sweet cream, and hibiscus flower with amberette, being equal parts playful and vibrantly juicy. Upon first spray of this, beware: you will wish you could eat it. The composition, as some say, is both edible and elegant.&nbsp;
Phlur Matcha Milk Hair &amp; Body Mist, $26-39, <a href="https://www.sephora.com/product/matcha-milk-hair-body-mist-P520665?skuId=2945244&amp;icid2=products%20grid:p520665:product" target="_blank" rel="noopener">Sephora</a>
Phlur Berry Cream Hair &amp; Body Mist, $26-39, <a href="https://www.sephora.com/product/berry-cream-hair-body-mist-P520646?skuId=2945251&amp;icid2=products%20grid:p520646:product" target="_blank" rel="noopener">Sephora</a>

Phlur Matcha Milk Hair & Body Mist. Photography courtesy of Phlur.

Founded by Michelle Pfeiffer, Henry Rose boasts a collection of thoughtfully formulated, unisex fragrances made with non-toxic ingredients certified by the Environmental Working Group and Cradle to Cradle. The brand&rsquo;s latest addition, London 1983, fits seamlessly into the lineup&mdash;a warm yet sheer scent with a subtle spice that feels immediately inviting. From the first spray, there&rsquo;s an addictive softness to it, one that reads intimate and modern rather than bold or overpowering.
The fragrance opens with a fresh, pepper-kissed fig that feels both juicy and refined, setting the stage for a gently luminous heart of water lily and jasmine. As it settles, London 1983 reveals its second-skin quality: a smooth blend of musk, blonde woods, and vetiver bourbon that wraps the scent in quiet warmth. It&rsquo;s the kind of fragrance that lingers close, evolving slowly throughout the day without ever demanding attention.
True to Henry Rose&rsquo;s ethos, the formula feels gentle on the skin, with a softly nourishing quality that doesn&rsquo;t leave it feeling stripped or dry. Instead, it wears comfortably, almost like a veil. Warm, intimate, and effortlessly wearable, London 1983 captures a sense of understated rebellion while remaining grounded in clean, skin-loving luxury.
Henry Rose London 1983 Eau de Parfum, $120, <a href="https://www.sephora.com/product/london-1983-eau-de-parfum-P520362?skuId=2938041&amp;icid2=products%20grid:p520362:product" target="_blank" rel="noopener">Sephora</a>

Henry Rose London 1983 Eau de Parfum. Photography courtesy of Henry Rose.

Henry Rose

Noyz is redefining fragrance with its skincare-meets-perfume debut, Mylk de Parfum. The concept leans into a milky, soft scent reminiscent of Rhode&rsquo;s ever-popular Glazing Milk, but with the staying power of a true perfume. These are gourmand-forward, addictive scents that feel fresh and comforting on the skin without ever feeling heavy or thick.
The collection launches with three distinct fragrances: Unmute, Only Human, and Detour.&nbsp;
Starting with my personal favorite, Unmute is a warm, comforting vanilla scent that sits beautifully on the skin. Part of the vanilla and amber families, it opens with notes of Indonesian cassia, black plum, clary sage, Ceylon cinnamon, and pistachio. The heart blends cashmere woods, Spanish ciste, and Somalian incense, while the base of Madagascar vanilla and crisp amber leaves a gentle, lingering warmth.
Meanwhile, Only Human is a skin-hugging gourmand with a modern edge. The top notes of pink pepper and Italian bergamot give a lively lift, flowing into a soft floral-water heart of waterlily and bamboo. Vanilla bean, ambroxan, and cedarwood form a cozy, subtly woody base that clings to the skin.
Finally, Detour is a floral-gourmand hybrid that feels bright and playful. The opening bursts with Spanish mandarin, pink pepper, and apple blossom, leading into a heart of jasmine, gardenia, and tiare blossom. The dry down of skin musk, Indian papyrus, and vanilla keeps it grounded and wearable.
Noyz Unmute Mylk de Parfum, $95, <a href="https://www.ulta.com/p/unmute-mylk-de-parfum-pimprod2057182?sku=2652199" target="_blank" rel="noopener">Ulta</a>
Noyz Only Human Mylk de Parfum, $95, <a href="https://www.ulta.com/p/only-human-mylk-de-parfum-pimprod2057179?sku=2652198">Ulta</a>
Noyz Detour Mylk de Parfum, $95, <a href="https://www.ulta.com/p/detour-mylk-de-parfum-pimprod2057181?sku=2652200">Ulta</a>

The February 2026 Beauty Edit: Celebrate Love With These Heartfelt Launches

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