Last November, Gucci announced musicians and Met Gala mates Jared Leto and Lana Del Rey as the faces of its Gucci Guilty fragrance campaign. The casting was not much of a surprise — Leto has long been an ambassador of the Italian brand and both are chummy with Creative Director Alessandro Michele — but we were dying to see how the pair would fit in Gucci's one-of-a-kind universe.
On Monday, Gucci showed us the answer by launching the #ForeverGuilty campaign on Instagram. Shot and directed by Glen Luchford, the campaign follows the pair as a quirky couple straight out of the '70s as they pay visits to quintessential American settings like a beauty salon, a diner, and a Laundromat.
Continuing to surprise us with the unexpected, Gucci also brought its animal symbols like the tiger and kingsnake to life in the accompanying short film, which even features a Courtney Love cameo—making it the second star-studded campaign we've seen this week.
Watch the film below: