Marc Jacobs Beauty has recently announced Adwoa Aboah as the newest face of the brand for 2018. The model and activist will kick off her new appointment with a campaign for Le Marc Liquid Lip Crayon, a new liquid lipstick that delivers one-swipe color with the precise application of a crayon—slated for release next month.
Aboah joins the ranks of Kaia Gerber, Edie Campbell, Jessica Lange, Winona Ryder, and Aya Jones, who currently or have previously served as a Marc Jacobs muse.
She said: “Marc gave me my first fashion show. It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational.”