Fashion Week

Fendi Men's Spring 2020

Garden tools, picnic baskets and a rediscovered relationship with nature.
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In the sun of the park of the Villa Reale in Milan, you can't miss a straw hat, a wool picnic blanket and charm-bottle openers in the shape of gardening tools where Silvia Venturini Fendi is showing her latest presentation. For the Men's Spring 2020 Collection, the designer brings the Fendi man to the open air, for a moment of immersive meditation with nature and her creations for a digital detox. Green, sand and brown sartorial uniforms start the show in mother nature’s finest fabrics: silk, cotton, wool, and cashmere. 

Workwear becomes chic, with slits and openings on large volumes and perforated garments with large removable and functional pockets. The one-piece overalls, overcoats, anoraks and flared trench coats, cargo pants, long polo shirts and of course formal suits, also in a black version, are introduced.

The collection introduced a collaboration with Italian director  Luca Guadagnino, with whom Fendi shares a production company with- she has credits of being an associate producer on his “I Am Love” film. His influence was felt in the location, casting, and soundtrack done by Ryuichi Sakamoto. Guadagnino's prints are called "Botanics for FENDI" and appear on soft sartorial garments in cotton, capacious nylon tote bags with drawstring, waterproof organza coats and kimono shapes, and Peekaboo on the net. The prints are reminiscent of his childhood in Ethiopia. The collection, of course, is complemented with versions of the houses Baguette and Peekaboo done in exotic leathers, woven raffia and the classic Selleria leather. The gardening motif is there from head to toe with the rubber tipped sneakers made in collaboration with Japanese brand Moonstar famous for the ka-ryu technique.

The Fendi presentation was a breath of fresh air, a break from the virtual madness—at least for now.


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