Ashley Graham shows off her cheeky underwear from Juicy Couture's new collaboration with lingerie brand Parade.

<a href="https://www.lofficielusa.com/fashion/juicy-couture-joins-new-york-fashion-week" target="_blank">Juicy Couture</a> has launched a&nbsp;new collection of underwear with&nbsp;sustainable lingerie brand Parade, along with a campaign featuring&nbsp;<a href="https://www.lofficielusa.com/fashion/ashley-graham-interview-italy-2018" target="_blank">Ashley Graham</a>, <a href="https://www.lofficielusa.com/music/madonna-donatella-versace-tribute" target="_blank">Madonna</a>&#39;s daughter Lourdes Leon, and more. The collection is comprised of seven variety packs of undergarments, two of which include a Swarovski-encrusted logos. Several&nbsp;packs also come with&nbsp;a velour pouches and&nbsp;printed Parade x Juicy scarves&nbsp;designed by New York-based artist <a href="https://www.instagram.com/jeanettehayes/?hl=en" target="_blank">Jeannette Hayes</a>, both of which can also be purchased separately. In the campaign images, Graham poses in a teddy coat and underwear, while Leon looks back at the camera in a pair of briefs with a gold &quot;Juicy&quot; logo on the rear.

As an homage to the heyday of the Juicy Couture velour sweatsuit, the collection combines the brand&#39;s iconic <a href="https://www.lofficielusa.com/fashion/gen-z-y2k-millennial-90s-fashion-nostalgia" target="_blank">Y2K</a> styles&nbsp;(velour, crystalized logos, etc.) with fairytale motifs. In anticipation of&nbsp;the launch, <a href="https://www.instagram.com/Parade/" target="_blank">Parade</a> posted&nbsp;a <a href="https://www.instagram.com/p/CIesaVnh8TH/" target="_blank">photo</a> on Instagram of Hillary Duff&#39;s cell phone clipped to her high heel in the 2004 film A Cinderella Story,&nbsp;the perfect movie to encapsulate the essense of this collection.

&quot;Once upon a time, Parade and Juicy Couture set out to create the iltimate collection for nice girls that like stuff,&quot; explains Parade&#39;s Instagram <a href="https://www.instagram.com/p/CIgDQqfBplD/">post</a>&nbsp;announcing the collection. &quot;We were inspired by the revolutionary years of the <a href="https://www.lofficielusa.com/music/ariana-grande-takes-inspiration-from-2000s-films-for-thank-u-next-2018" target="_blank">2000s</a>&nbsp;when tracksuits&nbsp;were softer, rises were lower, and there was bling on everything.&quot;

On their website, Parade also discusses&nbsp;the collaboration&nbsp;process with Juicy Couture, saying, &quot;Together, we designed a collection to celebrate the timelessness of brilliant and daring self-expression.&quot;&nbsp;

The Parade x Juicy Couture collection is now available <a href="https://yourparade.com/pages/juicy?utm_medium=organic&amp;utm_source=instagram&amp;utm_campaign=juicy&amp;utm_content=link-in-bio-parade" target="_blank">online</a>.

Ashley Graham Goes Topless in Sexy Lingerie Shoot for Parade x Juicy Couture

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Ashley Graham Goes Topless in Sexy Lingerie Shoot for Parade x Juicy Couture

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