On June 12, Burberry hosted an event at its Soho flagship to celebrate the launch of its latest campaign, with British model Adwoa Aboah and her father Charles. Aboah stars in the third installation of the Adwoa x Juergen Teller photo series, in which she wears Burberry pre-collection, photographed with her family in Ghana. Some of the city's biggest influencers, including models Ruby Aldridge, Duckie Thot and Jazelle Zanaughtti, AKA "Ugly Worldwide" were also in attendance, as well as Stella Bugbee, Rebecca Dayan, Richie Shazam, and Jimothy Lacoste.
The range features new styles and colors of The Belt Bag in canvas while the brand continues to move away from its heritage-y roots opting instead for multi-layered silhouettes, pops of graffiti, subversive takes on the iconic check pattern.
Aboah began touring for the event in London last week, and it will end in Beijing on Friday. See more photos from the event below.