The New York-based label embraces storytelling and its signature sophisticated styles with its latest launch.

Following previous campaigns grounded in courage, independence, and creativity, "Explore Your Story" adds a new dimension to Coach's contemporary vision of expression through style. Featuring actress <a href="https://www.lofficielusa.com/film-tv/elle-fanning-the-great-hulu-movies-series-interview" target="_blank" rel="noopener">Elle Fanning</a>, <a href="https://www.lofficielusa.com/pop-culture/highest-paid-wnba-players-in-2025-salary-caitlin-clark" target="_blank" rel="noopener">WNBA</a> star Paige Bueckers, singer Lilas, rapper-singer-songwriter Soyeon, singer Shan Yichuan, and actress-producer-CEO <a href="https://www.lofficielusa.com/beauty/storm-reid-coach-gold-fragrance-interview" target="_blank" rel="noopener">Storm Reid</a>, the campaign sees each woman navigating a world transformed by the power of literature and storytelling.&nbsp;
At the center of the campaign is the Tabby bag, one of <a href="https://www.lofficielusa.com/fashion-week/coach-fall-winter-2026-collection-runway-photos-see-all-the-looks-front-row-celebrities-models-vip-guests" target="_blank" rel="noopener">Coach</a>'s most iconic silhouettes&mdash;particularly beloved by <a href="https://www.lofficielusa.com/fashion-week/all-the-nyfw-shows-gen-z-is-most-excited-for" target="_blank" rel="noopener">Gen-Z</a> fans. In keeping with Coach's dedication to customization and self-expression, "Explore Your Story" also introduces a line of readable book charms, perfect for the avid reader and dedicated maximalist alike.
As seen in the campaign, each star has also selected a book that empowers them. Fanning selected Jane Austen's&nbsp;Sense &amp; Sensibility, Reid chose I Know Why the Caged Bird Sings by Maya Angelou, Soyeon opted for Honmono by Sung Hae-na, Yichun picked Carol Bolt's The Book of Answers, Bueckers selected Jandy Nelson's I'll Give You The Sun, and Lilas went for A Forest of Wool and Steel by Natsu Miyashita. 
In addition to these selects, mini book charms are also available in the following titles:&nbsp;Friday I&rsquo;m in Love by Camryn Garrett, Untamed&nbsp;by Glennon Doyle, Little Fires Everywhere&nbsp;by Celeste Ng, Honeybees and Distant Thunder by Riku Onda, Welcome to the Hyunam-Dong Bookshop by Hwang Bo-Reum, and The Try Everything Life by Yan Xiaoyu.
As emphasized in the still imagery and two campaign films, storytelling isn't just about expanding our knowledge of the world around us&mdash;it's also a key avenue to personal discovery. Through this fusion of fashion, literature, and exploration, Coach further emphasizes the power of self-expression, identity, and courage in fostering global community.&nbsp;

Storm Reid in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

Soyeon in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

Paige Bueckers in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

Shan in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

Lilas in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

Elle Fanning in the Coach Spring 2026 "Explore Your Story" campaign. Photography by Elaine Constantine.

The campaign also sees collaborations with communities across the world that uplift young creative voices. Penguin Random House, Sunnie, the WNBA, Bilibili, and China Youth Daily are among the organizations the label has partnered with.&nbsp;
As part of "Explore Your Story", Coach will also bring the core message of the campaign across the globe with a range of experiences designed to further immerse Gen-Z in the label's mode of storytelling.&nbsp;
At college campuses across the country, students are invited to share stories, meet authors, and engage deeply with Coach programming. Meanwhile, in stores, visitors can personalize bags, charms, and bookmarks in customization bars reimagined as Coach Book Nooks.&nbsp;

Coach Brings Literature to Life With the Spring 2026 “Explore Your Story” Campaign

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