It looks like Coach's Americana moment isn't quite over yet. In fact, if the New York label had its way, you'd be dressed in billowing boho dresses and other variations of prairie-wear from its Spring 2019 collection in the coming months. To best capture its American Western spirit for a new campaign, Coach took a road trip down to the wild, wild West Coast.
For the occasion, the brand gathered its very own girl gang—comprising Coach ambassadors Kiko Mizuhara and Guan Xiaotong, as well as models Adut Akech, Sora Choi, Indira Scott, Fran Summers, and Kiki Willems—right in the heart of a desert outside of Los Angeles.
There, against a backdrop of a faded carnival (no tumbleweed included), British photographer Craig McDean captured the collection and its standout offerings: the Coach Dreamer bag with a new patchwork façade; the classic Coach Parker Top Hande bag; and the many sweaters and accessories featuring the likes of Bambi, Dumbo and the Aristocats, courtesy of Coach's Disney collaboration.
Discover Coach's Spring 2019 campaign in the gallery below: