The House of Dior's new pop-up shop in New York City's SoHo district showcases Dior Chez Moi, the brand's first limited loungewear collection.

Amidst the cobblestone streets of <a href="https://www.lofficielusa.com/wellness/five-best-beauty-stores-in-nyc" target="_blank">New York City</a>&#39;s <a href="https://www.lofficielusa.com/fashion/alexander-mcqueen-flagship-smiljan-radic" target="_blank">SoHo</a> neighborhood, you can now shop <a href="https://www.dior.com/en_us/womens-fashion/dior-chez-moi" target="_blank">Dior Chez Moi</a>, a capsule collection of exclusively loungewear (a first for the brand). The collection includes an array of patterned pieces that resemble&nbsp;blue-and-white porcelain&nbsp;from China&#39;s Ming dynasty. In homage to founder <a href="https://www.lofficielusa.com/fashion/john-galliano-christian-dior-best-moments-designer" target="_blank">Christian Dior</a>&#39;s superstitions, the clothing features zodiac imagery reimagined by Pietro Ruffo, a contemporary Italian artist and friend of <a href="https://www.lofficielusa.com/fashion/dior-couture-fall-2020-surrealist-collection" target="_blank">Maria&nbsp;Grazia Chiuri</a>.&nbsp;<a href="https://www.lofficielusa.com/beauty/bella-hadid-bold-platinum-pixie-cut-dior-men-fashion-show-pre-fall-2021-instagram" target="_blank">Dior Men</a>&#39;s <a href="https://www.lofficielusa.com/men/dior-men-kim-jones-kenny-scharf-fall-winter-2021" target="_blank">Pre-Fall 2021</a> collection employed a similar concept, with original graphics from artist <a href="https://kennyscharf.com/" target="_blank">Kenny Scharf</a>&nbsp;to depict each of the Chinese zodiac signs.

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Located in a small boutique, the shop&nbsp;reflects a level of&nbsp;initmate luxury, similar to the collection itself. The casual&nbsp;attire exudes both elegance and comfort&mdash;a refined laxity that will give your loungewear drawer a much-needed update. This New York shop is the premiere opening in a series of limited pop-ups set to launch across the globe.

The House&#39;s pop-up shop for the Dior Chez Moi collection is open now at 109 Greene Street. The collection is available <a href="https://www.dior.com/en_us/womens-fashion/dior-chez-moi" target="_blank">online</a> or&nbsp;at the boutique until&nbsp;March 19th, 2021.

Dior Chez Moi Pop-Up Shop Opens in SoHo

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Dior Chez Moi Pop-Up Shop Opens in SoHo

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