The House of Dior's new pop-up shop in New York City's SoHo district showcases Dior Chez Moi, the brand's first limited loungewear collection.

Amidst the cobblestone streets of <a href="https://www.lofficielusa.com/wellness/five-best-beauty-stores-in-nyc" target="_blank">New York City</a>&#39;s <a href="https://www.lofficielusa.com/fashion/alexander-mcqueen-flagship-smiljan-radic" target="_blank">SoHo</a> neighborhood, you can now shop <a href="https://www.dior.com/en_us/womens-fashion/dior-chez-moi" target="_blank">Dior Chez Moi</a>, a capsule collection of exclusively loungewear (a first for the brand). The collection includes an array of patterned pieces that resemble&nbsp;blue-and-white porcelain&nbsp;from China&#39;s Ming dynasty. In homage to founder <a href="https://www.lofficielusa.com/fashion/john-galliano-christian-dior-best-moments-designer" target="_blank">Christian Dior</a>&#39;s superstitions, the clothing features zodiac imagery reimagined by Pietro Ruffo, a contemporary Italian artist and friend of <a href="https://www.lofficielusa.com/fashion/dior-couture-fall-2020-surrealist-collection" target="_blank">Maria&nbsp;Grazia Chiuri</a>.&nbsp;<a href="https://www.lofficielusa.com/beauty/bella-hadid-bold-platinum-pixie-cut-dior-men-fashion-show-pre-fall-2021-instagram" target="_blank">Dior Men</a>&#39;s <a href="https://www.lofficielusa.com/men/dior-men-kim-jones-kenny-scharf-fall-winter-2021" target="_blank">Pre-Fall 2021</a> collection employed a similar concept, with original graphics from artist <a href="https://kennyscharf.com/" target="_blank">Kenny Scharf</a>&nbsp;to depict each of the Chinese zodiac signs.

dior-chez-moi-pop-up-shop-soho-nyc-2.jpg

dior-chez-moi-pop-up-shop-soho-nyc-3.jpg

dior-chez-moi-pop-up-shop-soho-nyc-5.jpg

dior-chez-moi-pop-up-shop-soho-nyc-4.jpg

Located in a small boutique, the shop&nbsp;reflects a level of&nbsp;initmate luxury, similar to the collection itself. The casual&nbsp;attire exudes both elegance and comfort&mdash;a refined laxity that will give your loungewear drawer a much-needed update. This New York shop is the premiere opening in a series of limited pop-ups set to launch across the globe.

The House&#39;s pop-up shop for the Dior Chez Moi collection is open now at 109 Greene Street. The collection is available <a href="https://www.dior.com/en_us/womens-fashion/dior-chez-moi" target="_blank">online</a> or&nbsp;at the boutique until&nbsp;March 19th, 2021.

Dior Chez Moi Pop-Up Shop Opens in SoHo

Tags

Related Articles

Travel & Living

Dior Just Made Some Fashionably Sustainable Glass Straws

Fashion

Dior's Maria Grazia Chiuri Breaks Into Costume Design

Fashion

Dior Launches the 30 Montaigne Bag in Honor of Its Iconic Address

Recommended posts for you

Fashion

Celebs Over 40 in Bikinis

Fashion

8 Designer Backpacks to Go Back to School in Style

Film & TV

Everything We Know About 'The Sex Lives of College Girls' Season 2

Pop culture

Phoebe Bridgers and Paul Mescal's Relationship Timeline

Pop culture

9 of the Biggest Celebrity Breakups this Year

Fashion

Knee High Socks Are the Hottest Trend for Fall

Film & TV

Austin Butler's Most Iconic Roles

Beauty

Why You Should Use Macadamia Oil For Your Hair