Power duo Emma Roberts and Amanda Seyfried star in FENDI’s new #BaguetteFriendsForever film, embarking on a quest to uncover the iconic FENDI Baguette bag while discovering the authenticity of friendship. This new short film comes after the launch of FENDI’s #BaguetteFriendsForever Series, a set of short films that tell three unique stories of inseparable pairs on the hunt for the Baguette bag.
The film takes place inside FENDI’s Flagship store on New York’s Madison Avenue, where a spectacular Baguette party was held during fashion week in February 2019. Throughout the film, the real-life friends share an amusing experience in the whimsical world of FENDI where they play with the boundaries between reality and fantasy. The FENDI Baguette Dream Room installation, a mirrored room lined with vintage and new-style Baguette handbags, beautifully sets the scene for a whimsical world where the two friends grow fonder and uncover the elegance of the Baguette bag. The effective usage of hypnotic reflections, blurred images, and colorful arrays of light successfully creates the magical atmosphere of the FENDI Baguette world.
After working on the project with good friend Amanda, Emma told FENDI, “Any time you can mix work and friendship, it’s a win.” Their friendship becomes evident on screen as the two naturally bounce off each other’s energy throughout the film. Amanda responded saying, “I love working with women I respect and connect to. It feels powerful and fun.” The new episode features English DJ, musician, and record producer, Fatboy Slim’s “Praise You”, which underscores the inseparable bond the two friends have.