Fur, fun, and flashy are three constants in the expanding Fendi word nebula. As more luxury brands design for the athleisurewear market, Fendi is looking to strengthen its hold through its F is for Fendi campaign.
Curated “by millennials for millennials”, the campaign authenticates the brand’s value in freaks, fulgore, faces, and freedom. In a video released today Fendi adds a new word to the series: Fearless. Two athletes parkour through an urban jungle gym built atop the Palazzo Della Civiltà Italiana in Rome wearing the brand’s latest leisurewear.
Watch the video below: