Fearless in Fendi

The Italian luxury brand showcases leisurewear in new video.

Fur, fun, and flashy are three constants in the expanding Fendi word nebula. As more luxury brands design for the athleisurewear market, Fendi is looking to strengthen its hold through its F is for Fendi campaign.

Curated “by millennials for millennials”, the campaign authenticates the brand’s value in freaks, fulgore, faces, and freedom. In a video released today Fendi adds a new word to the series: Fearless. Two athletes parkour through an urban jungle gym built atop the Palazzo Della Civiltà Italiana in Rome wearing the brand’s latest leisurewear.

Watch the video below:

FENDI F is for Fearless



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