Fashion

Fendi Goes Weird Science for Their New Collection

"She want this Fendi, go get it."
Reading time 59 seconds

Photography by Danny Lowe

Styling by Manuel Noriega Torres

If there's one word to describe FendiMania, it's cool. As the flagship collection of the season, it serves as a glorious bricolage of urban influences, elevated just enough through the lens of Italian craftsmanship. With its striking colors and details, it fits in perfectly with the logomania trend while adding a touch of the wild, wild west thanks to its fringed pieces dotted with sheriff-style stars. Stamped with the official Fendi/Fila logo, concocted by Instagram artist @hey_reilly, it's impossible to doubt its irresistibility.

 

View the full editorial, below.

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Video directed by: @era.xvi
Photography by: Danny Lowe
Styled by: @manuelnoriegatorres
Casting by: @jenjalouse
Produced by: L'Officiel Paris

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